iso 26000 - presentación de irán en copenhague

8/9/2019 ISO 26000 - Presentacin de Irn en Copenhague

1/17

Social Responsibility in Iran

Ebrahim Jafarianiwww.csriran.com

[email protected]
http://www.csriran.com/http://www.csriran.com/http://images.google.com/imgres?imgurl=http://www.shtf.ir/Content/INC/UploadFolder/Content/sponcers/award/%D9%88%D8%B2%D8%A7%D8%B1%D8%AA%2520%DA%A9%D8%A7%D8%B1%2520%D9%88%2520%D8%A7%D9%85%D9%88%D8%B1%2520%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9%D9%8A-2.jpg&imgrefurl=http://www.shtf.ir/Content/%3FLandir%3Drtl%26Lan%3DFa&usg=__EffiMxrgOASyjbYWYf46NJqD4Uw=&h=155&w=134&sz=33&hl=fa&start=202&um=1&itbs=1&tbnid=HfjJeS-bdaiPsM:&tbnh=97&tbnw=84&prev=/images%3Fq%3D%25D9%2588%25D8%25B2%25D8%25A7%25D8%25B1%25D8%25AA%2B%25DA%25A9%25D8%25A7%25D8%25B1%2B%25D9%2588%2B%25D8%25A7%25D9%2585%25D9%2588%25D8%25B1%2B%25D8%25A7%25D8%25AC%25D8%25AA%25D9%2585%25D8%25A7%25D8%25B9%25D9%258A%26start%3D200%26um%3D1%26hl%3Dfa%26lr%3D%26sa%3DN%26ndsp%3D20%26tbs%3Disch:1http://www.csriran.com/http://www.csriran.com/


2/17

International

Environment

National

Environment

Organization

Environment

Competitivemarkets

WTOGlobalization

20y

earpersp

ectiv

e

Priv

atization

Inter

natio

nalJ

oint-ventu

res

Incre

asing

med

iaint

erest

Loc

alem

ploym

entn

eeds

Gov

ernme

ntRe

gulat

oryFr

amew

ork

SR Drivers in Iran

Grow

inginve

storexp

ectation

s

Brandl

eadersh

ippo

sition

ing

QualityMa

nage

mentEF

QM

Highcomp

etency


3/17


4/17

SR survay in Iran

Results of the survey of 100 Iranian companies related to the meaning of

SR in Iran:

A new concept and not fully understood.

Minimum environmental activities.

Charity donations.

Job creation and retention.

Activities that lead to securing certificates such as EFQM , ISO and

environmental.

Support for seminars and conferences.


5/17

Obstacles

Charitable acts are always meant to remain confidential.

Entrepreneurs and businesspeople in Iran are more

focused on removing obstacles and achieving short-term

goals rather than developing longer-term strategies.

organizations believe that the government should be

responsible for sustainable development and lead in this

field.

The general lack of knowledge or awareness of SR.

conspiracy-shaped mentality as far joint ventures or

international CSR-related activities are concerned.


6/17

SR key player in Iran

Government

Ministry of Indust

Ministry of Com


7/17

SR Activities in Iran

Player


8/17


Activities

Establish Ins

National Prod

Ministr of in

Government


9/17

Player



10/17

Examples of Domestic

Company Activities (1)

Pasargad Bank: (Prisoner Assistance)

Mobarakeh Steel (Employer Assistance)

Tak Makaron/UNICEF (Nutrition ImprovementProgram)

Behrouz Food Industries/UNICEF (Tailoring

Workshop for Deprived Women)

Pakshoo/UNICEF (Support of Nurseries in

deprived areas of Iran)


11/17

Examples of Domestic Company Activities (2)

Butan: (Code of Ethics, Support for Mehr-e-

Tehran Charity)

Saipa: (Planting of one tree for one car,

Establishment of Ramezan Charity, Helpingcancer victims, Helping victims of the Bam

earthquake, Obtaining a variety of environmental

certificates)

Toulipers: (Recycling and waste management,

Use of advanced production technologies,

Helping a variety of charities)


12/17

Examples of Domestic Company Activities (3)

Tam Iran Khodro: Implementation of CSR withinEFQM strategy, Cooperation with research institutes

and universities, Provision of IT and other

equipment to the Ministry of Education, Sponsorship

of seminars) Kaveh: (Establishment of 3 committees to deal with

Innovation, Education and Health & Safety)

Damavand/UNICEF: (Provision of educational

facilities in 12 cities and 96 villages, Employeevolunteer scheme)

Sharvand/UNICEF: (Fundraising Scheme at the Till)

CSRDC: (Journalism Workshop)


13/17

Providing

Education

facilities for

4500 children in

12 cities and 96

villages in

corporation with

UNICEF

DAMAVAND

mineral water

company

Employeevolunteering

Usingthe

logoof

UNICEF

inprodu

ctFund

raisingwit

h

10cent

Everyper

sonbuy

fromsuperma

rket


14/17


15/17

Examples of Foreign

Company Activities

OMV: (Refurbishment and equipment of schools)

Hydro: (Journalist visits to Norway, )

Shell: (Provision of Educational grants to medical

students, Construction of a childrens facility in Bam,Internet connection to Ahvaz schools, Donation of

footballs to Ahvaz schools)

Statoil: (Ilam Football team invited to Norway,

Provision of technical and educational courses to Oil& Gas managers, Training of Lifeguards for the

IRIS)


16/17

Examples of Foreign

Company Activities (2)

BP: (Publishing a sophisticated book on persian

painting)

BBC: (Provision of journalism Training to 15 Iranianreporters leading to the launch of the ZigZag

website


17/17

Points to Note

SR is a concept that is yet to be fully understood and

appreciated. SR cannot currently be seen as a key factor resulting in

competitive advantage for foreign companies operating

in Iran. A good reputation amongst key stakeholders in Iran can

however lead to better relationships on existing

contracts. The successful implementation of SR activities requires

effective communication and promotion as far as

stakeholders are concerned. The SR champion has toensure this communication is undertaken through the

right channels on a regular basis. An annual SR report

on Iran is the minimum effort that can be expended in

this area.

iso 26000 - presentación de irán en copenhague

Documents