Vertigo Films

By zekaria al-bostani

History of VertigoVertigo. one of the biggest British film production and film distribution companies that in London, England. It was created and found in 2002 by producer Allan Niblo (who produced Human Traffic & South West 9), James Richardson (Producer of Kiss Kiss), director Nicklove who also produced and directed Goodbye Charlie Bright and also Football factory which are massive hits in the UK that has major views and great reviews upon them.

http://www.youtube.com/watch?feature=player_embedded&v=xUiyFna-s_8

Main AimThe main aim of Vertigo Film productions is that their initial objective is to distribute and produce at least up to four films per year for them to get a high income within money, revenues, distribution, marketing and audience consumption money.

Disography and successThe main two successes of films that brought them such profit and great reckoning were 'The Football Factor' & 'It's Gone Pete Tong'. These two films were so great and achieved with good review's that they knew they had a bright future ahead of them. This is because when Vertigo first started as a films production company, they wanted to showcase the British audience to see the ingredients: realism and natural, typical British humor. Every movie focused on the main characters realism, as the directors and producers tried to show the character is not some sort of protagonist, but want to have a dramatic story-line into it for them to create something more enticing.

In 2010 Vertigo Films Production released their first ever 3D film which is called 'Street Dance 3D'. It was number one in the the UK only for a week and made up to £2.7mil which was an astonishing estimate for them to achieve. With the help of the BBC distribution and E1 entertainment helping Vertigo promote this film and made it a worldwide, global film with amazing visuals and story-line.

Target AudienceVertigo target many audiences from different ranges; depending on the criteria of what film they produce and what they aim to succeed from the films. The first majority of films that were first produced by Vertigo were genres of Mystery/Horror/Crimes films which was their main focus to bring out. They only used a sufficient budget of £500,000 to make the films itself at first. Films like 'Football Factory' was a typically British-Drama film, dramatizing the life of Die Hard Football Hooligans; showcasing the bad side of how football can lead to events that can cause deaths and mercy within football fans. This for me was a strong selling point for a range of audiences who are into the sports of football and love football itself can understand a serious factor of the cruelty of sports.

A unique film that for me captured many audiences and brought such a 'wow factor' to them was 'Street Dance'. This films original aim targeted the younger audience who were mainly into the aspects of loving dancing. It also has a unique selling point to the youngsters who live in the urban outfits in the streets and within the soundtracks that they use in the film it influences the mind and characterizes the style of the cast of the movie itself . With a various cast of famous dance groups such as 'Diversity' who out shined every contender in British entertainment show - 'Britain's Got Talent' we can tell that Vertigo brought them in to directly idolize the audience and bring their attention to the plot of the film. It is exceptionally important that they generate a huge and well known cast for them to make their films illustrated with a unique passion and artistry for them to distribute the film to the audiences.

Overall SummeryThe company for me has technically developed into a world class production company overall. They maybe don't have the biggest financial power, but because they have promoted and marketed some of their most successful films; distributed by Universal they have empowered their global bi factor of excellence by showing films such as 'Street Dance, Top Cat, Horrid Henry the Movie' through cinemas to watch; bringing profit to the company. It has to be radio, television, internet, posters, anything that audience can see it in public. Like it was mentioned in the first video of this article, advertising on British television is really expensive because due to either the cost of license fees of the BBC owns or the payment they need to distribute for channels such as Film4. It maybe a problematic thing for them to think about within the use of advertising their film's, but the uses of posters, short trailers on Youtube and many more way's of promoting gives them the financial capability of promoting and marketing their film's in the easy way, rather than wasting too much money on TV and everything in the hard way.