Reliant Enterprises

President: Brett TurnquistPlant Operations Manager: Vishal PrasherCompetition Analyst: Adam FosterProduct Analyst (SONITE): Cameron Neil MillsProduct Analyst (VODITE): Hani Khawaja

Annual review 19/04/2010

RELIANT ENTERPRISES

Who are we?Our name is synonymous with our beliefs,

culture and business offerings to our valued customer base. To us, the means are as important as the ends

Core competency: Focused Differentiation

Objective: is to achieve dominant market share in each consumer segment by creating valued and focused products through continuous R&D and focused Marketing while rewarding investors with consistent returns.

Pole PositionThe StartAvailable Products: SODA (star) and SOLO (question mark)Scattered target segmentsLow Brand awareness

GoalsConcentration on the identified target segmentsMatch desired customers specifications by constantly modifying existing product with R&DStudy VODITE entrants and invest in R&D if feasibleWill not compete in zero-sum game with competition

THE PORTFOLIO EVOLUTIONSODA: Star product

THE PORTFOLIO EVOLUTIONSOLD : Star Product, born as a potential SODA replacement in the SINGLES market, was introduced in period-3

THE PORTFOLIO EVOLUTIONVODA: Question mark,

Other external factors affecting VODA were: VAAA (early entrant) and VUFO (similar product but higher awareness and promotion

THE DROPOUTS

SOLO: originally targeted at Pros/High earners, further money was spent on R&D to improve semantics. Positioning required large investment to reach a highly contested segment with low margins. Shrinking market resulted in the management’s decision to suspend SOLO effective period-5

VOID: originally targeted at adapters and innovators, failed to meet the expected sales due to poor semantics. Modification required massive investment, Company chose to focus on growing market (Followers) and decided to suspended VOID in period 7

COMPANY EVOLUTIONSTOCK PRICE INDEX

COMPANY EVOLUTION

COMPANY EVOLUTION

COMPANY EVOLUTION

COMPANY EVOLUTION

Our PerformanceHow did we fair on our original objective:

On our strategy?

Our strategy dictated our movesFocus was on offering our customers products which appeal to themAs per our strategy, we focused 100% on our target segments with desired products#1 market share in OTHERS and #2 in SINGLESIgnored competition and our moves we more “inside-out”, rather than the contraryPortfolio structure was optimized by maintaining core products

The good moves:

Dropping products , which don’t appeal to customers and cause heavy expenses (not using this policy hurt our competitors)

Key learnings:Products need constant modification w.ith respect to the dynamic consumer behaviorA Product is as good as its brand awareness

Our FutureKey Indicators :

Budget for next year, at par with the market leaders2 STAR products to play withAll products present in growing segments (OTHER and FOLLOWERS)INVESTORS responding positively, Stock index a key reflection

NEXT PERIOD BUDGET

Forecast highest budget by period 12