The department has evolved remarkably over the last few years, from being a small in-house facility which design and executed all live and record-ed shows to a team which has become a one stop solution to design and deliver mega events such as :

• Masala Family Festivals, • Pantene Bridal Couture Week Style 360 • HUM Awards

Total Output From Set Department

Total No of Set Designers 4Total No of Sets Design 321

January To December 2013, For HUM TV, MASALA TV & HUM SITARAY

NEWSET DESIGNED

73SETCHANGEOVER'S

128SPECIALDAYS

33MARKETINGBRANDING EVENTS

10

STATIONBRANDINGS

34MEGAEVENTS

7

SPECIALTRANSMISSIONS

8ANNIVERSARY'S

17

CHANNELID's

4

MUSICALSHOWS

5DRAMASCREENING's

2

The Sets of Hum Network have created a buzz in the industry andhave added immense value to events by standing out from the clutter.

The Sets of Hum Network have created a buzz in the industry andhave added immense value to events by standing out from the clutter.

The much-awaited Pan-tene Bridal Couture Week has become

known for its extrava-gance and elaborate

production design. The thematic ramp designs

have not only surpassed the look and feel of all

local fashion shows but have also attracted

other fashion fraternities and fashion weeks to

build alliance with our network.

Marketing Creative &Communication Department

Overview of the DepartmentAn In-house creative department came into

being in October 2012 for better facilitation

to the Network’s Marketing Communication & Design

Human Resources: The department is led by an

HOD and assisted by an Art Director

Advantages of anIn-House DepartmentEfficiency in deliverables

• Complete control over Design & Execution

• Cost Cutting

• 24/7 Solution

• Smooth Execution

• Focus on improvement of Quality Better Time Management

Over viewof Work

Out door AdvertisingEvents

Press CampaignsCorporate

CommunicationsE.Marketing

Outdoor Campaigns9 Complete Outdoor Campaigns – Hoardings

with different adaptations + Mall Branding

Press Campaigns24 Press Ads (GLAM, MASALA, Dawn Images and Fashion & Cooking Magazines) + 1 Supplement for Zindagi Gulzar Hai

38 Eflyers – Drama Launch, Ratings, Ramadan, Events

EventsAll Marketing Collaterals for more than15 Mega Events held under theumbrella of HNL: Invitation Cards, On Ground Branding, Streamers,Pole Signs, Stalls, Neck Tags, T Shirts Designing,

Bridal Couture Week (Karachi & Lahore)Masala Family Festival (Karachi & Lahore)1st HUM AwardsScreening of Zindagi Gulzar Hai Premiere of BehaddTDAPFashion Pakistan WeekBeach View Club BasantMen’s Fashion WeekBranding for Plays like: Aangan Tera,Sawa 14 August, AvantiInvitation Cards for 10 Movies

CorporateCommunications

Annual ReportsGiveways like: CalendarNotebookMango BoxesRamadan BoxesEid CardsZindagi Gulzar Hai Mugs & Tshirts

Designing of Corporate Stationary as per re launch of theNetwork and Channels identity