04 estrategia
DESCRIPTION
estrategia de mercadoTRANSCRIPT
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Estrategiaen un entorno incierto
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El Mundo de hoy
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¿ Competitividad ?
QCEI + SM P+L
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ENGs
• Estática
• Interactiva
• Ágil
• Inteligente
• Adaptable (“reinventable”)
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¿Cuál es el propósito de nuestro
negocio?
Productos
Servicios
Soluciones
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Excelencia
Competitividad
Productividad
ISO 9001:2008, CMMi
Seis Sigma, TQM, TPM, JIT
Lean, 5S, BPM, HACCP
Innovación + Kaizen
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Bill Gates
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Steve Jobs
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Michael Dell
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Jeff BezosAmazon.com
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Yerry Yang – David Filo
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Mark Zuckerberg
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Administración Estratégica
Arte y ciencia para
formular,
implementar y
evaluar las
decisiones que le
permiten a la
organización
alcanzar sus metas
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Plan Estratégico =
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Cuadro de Mando Integral
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5Wh + 2H
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What
Why
Where
Who
When
+
How
How much