8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

1/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 3

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=3

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

2/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 4

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=4

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

3/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 5

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=5

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

4/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 6

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=6

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

5/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 7

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=7

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

6/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 8

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=8

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

7/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 9

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=9

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

8/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 10

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=10

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

9/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 11

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=11

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

10/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 12

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=12

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

11/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 13

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=13

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

12/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 14

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=14

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

13/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 15

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=15

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

14/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 16

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=16

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

15/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 17

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=17

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

16/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 18

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=18

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

17/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 19

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=19

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

18/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 20

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=20

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

19/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 21

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=21

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

20/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 22

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=22

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

21/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 23

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=23

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

22/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 24

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=24

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

23/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 25

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=25

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

24/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 26

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=26

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

25/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 27

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=27

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

26/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 28

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=28

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

27/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 29

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=29

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

28/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 30

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=30

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

29/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 31

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=31

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

30/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 32

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=32

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

31/32

an Manuel de la. Posicionamiento: resumen del libro de Al Ries y Jack Trout.

na: El Cid Editor | apuntes, 2009. p 33

ebrary.com/lib/umgsp/Doc?id=10328068&ppg=33

© 2009. El Cid Editor | apuntes. All rights Reserved.

e reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

8/18/2019 Posicionamiento_ resumen del libro de Al Ries y Jack Trout.pdf

32/32