jay presentation
TRANSCRIPT
“To develop an innovative campaign for 2017 that addresses both of JAY’s unique customer segments that will raise awareness and drive sales of 2017 patterned product line of phone
cases, planners, stationery, and prints.”
The Ask
STRENGTHS● Customer relationships ● Unique patterns● Products with meaning
OPPORTUNITIES● Social media● New products● New communication
channels
WEAKNESSES● Production time● Exposure● Social media presence
S W O T THREATS
● Designer brands● Crowded market● Big business
Consumer Insights
Social Media
Direct Exposure
685TOTAL SURVEY RESULTS
Target Market Analysis
64%18-30
Years Old
36%31-50
Yrs Old
6.4%
0%
61.5%
79.2%
96.4%
What Social Media Platforms Do You Use?
“Marketing on Facebook helps your business build lasting relationships with
people and find new customers.”
Cheaper
WHY
Cheaper than
paying for a blogger
to post
More women
aged 18-49 are on
16%2x
Research For Facebook
Frequent and Regular Posting
Quick Responses to Customers
InteractivePictures and Videos
“Rich” Posts
“At the highest level, a brand representative can be (and should be) anyone who is willing to root
for your brand.” -Lauren May Gould
● Align social results with business goals
● Engage with potential customers
● Promote brand awareness
● Offer codes for discounts
What Do Brand Reps Do?
Recruiting Brand Representatives
Geographical Distribution of Potential Brand Representatives
Chloe Churukian● Chicago, Illinois
● Loyola University Chicago
● Film and Digital Media Major
● Grew up in Michigan
● Loves social media and fashion
● 28.7k followers and 2,000+ likes
Brooke Ottaway● Water Park, Florida
● Rollins College
● Plays college lacrosse
● 1555 followers
● 400+ likes
● Loves to travel all over the world
Divya Jan● Austin, Texas
● Biomechanical engineering major
● Grew up in Indianapolis, IN
● 914 followers
● 300+ likes
● Outdoorsy, likes unique clothing/accessories
Brand Representative Analytics (Mock-Up)
2
CostEfficient
Independent Advertising
Direct Exposure
QUESTIONS?