internet no es marketing
DESCRIPTION
Internet rompe con los modelos de negocio tradicionales y se deben reformular todos los procesos.TRANSCRIPT
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.autor: Patricio Cañete / .mail: [email protected] / .tel: +549 0358 154207240 / .web: www.nueveseis.com.ar
Internet NO es marketing,
ES rediseño de procesos.
Big data + Internet de las cosas + Movilidad + Impresoras 3D + Bitcoin
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Franquicia y Consumidores
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Franquicia y Consumidores
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Franquicia y Consumidores
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Franquicia y Consumidores
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Franquicia y Consumidores
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Franquicia y Consumidores
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Franquicia y Consumidores
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Franquicia y Consumidores
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Franquicia y Consumidores
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Producto + Digital = Servicio
Ubicuidad, Movilidad, Capa social, Costos (marginal, distribución, almacén)
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Interno, Externo, Macro, Micro, Económico, No Económico
ENTORNO DE NEGOCIOS
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Interno, Externo, Macro, Micro, Económico, No Económico
ENTORNO DE NEGOCIOS
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Interno, Externo, Macro, Micro, Económico, No Económico
ENTORNO DE NEGOCIOS
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Pmarketing
Producto, Precio, Plaza, Promoción, Personas, Procesos, Physical ..
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conversaciones
.autor: Patricio Cañete / .mail: [email protected] / .tel: +549 0358 154207240 / .web: www.nueveseis.com.ar
Segmentos, Objetivos, Mensaje, Presupuesto, Canal y Mezcla, Ejecución, Medición.
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Competencias o habilidades digitales
• Habilidades generales para la
web.
• Organización y trabajo
colaborativo.
• Comunicación.
• Búsqueda y gestión de
información.
• Aprendizaje PLE (entornos
personales de aprendizaje).
• Presentación y distribución de
información.
• Privacidad, seguridad y
asuntos legales.
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.autor: Patricio Cañete / .mail: [email protected] / .tel: +549 0358 154207240 / .web: www.nueveseis.com.ar
comercio electrónico&
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