jay presentation

“To develop an innovative campaign for 2017 that addresses both of JAY’s unique customer segments that will raise awareness and drive sales of 2017 patterned product line of phone

cases, planners, stationery, and prints.”

The Ask

STRENGTHS● Customer relationships ● Unique patterns● Products with meaning

OPPORTUNITIES● Social media● New products● New communication

channels

WEAKNESSES● Production time● Exposure● Social media presence

S W O T THREATS

● Designer brands● Crowded market● Big business

Consumer Insights

Social Media

Direct Exposure

685TOTAL SURVEY RESULTS

Target Market Analysis

64%18-30

Years Old

36%31-50

Yrs Old

6.4%

0%

61.5%

79.2%

96.4%

What Social Media Platforms Do You Use?

“Marketing on Facebook helps your business build lasting relationships with

people and find new customers.”

Cheaper

WHY

Cheaper than

paying for a blogger

to post

More women

aged 18-49 are on

Facebook

16%2x

Research For Facebook

Frequent and Regular Posting

Quick Responses to Customers

InteractivePictures and Videos

“Rich” Posts

“At the highest level, a brand representative can be (and should be) anyone who is willing to root

for your brand.” -Lauren May Gould

● Align social results with business goals

● Engage with potential customers

● Promote brand awareness

● Offer codes for discounts

What Do Brand Reps Do?

Recruiting Brand Representatives

Geographical Distribution of Potential Brand Representatives

Chloe Churukian● Chicago, Illinois

● Loyola University Chicago

● Film and Digital Media Major

● Grew up in Michigan

● Loves social media and fashion

● 28.7k followers and 2,000+ likes

Brooke Ottaway● Water Park, Florida

● Rollins College

● Plays college lacrosse

● 1555 followers

● 400+ likes

● Loves to travel all over the world

Divya Jan● Austin, Texas

● Biomechanical engineering major

● Grew up in Indianapolis, IN

● 914 followers

● 300+ likes

● Outdoorsy, likes unique clothing/accessories

Brand Representative Analytics (Mock-Up)

2

CostEfficient

Independent Advertising

Direct Exposure

QUESTIONS?