taller práctico - business model design
TRANSCRIPT
Taller pràctic Business Model Design
Irene Lapuente
ESDAP, Gener 2016
Design ThinkingDel disseny de producte al disseny de serveis, projectes,
organitzacions i business
Visual Thinking
Mind Maps
Com?1. Comenceu al centre d'un full de paper.
2. Utilitzeu una imatge per a la idea central.
3. Utilitzeu molts colors.
4. Connectar les branques principals a la imatge central i connectar el segon nivell a la primera i així successivament.
5. Dibuixeu branques corbes en lloc de línies rectes,.
6. Utilitzeu una paraula clau per línia.
7. Utilitzeu moltes imatges.
Hands on!
Bibliografia
Eines físiques
Eines digitals
Freemind: http://freemind.sourceforge.net/wiki/index.php/Main_Page
Variacions
Més bibliografia
Empathy: Emocions i sensacions
Quina és l’experiència del nostre usuari al llarg de tot el
cicle de relació amb el nostre producte/servei?
EXPLORACIÓ EMPÀTICA
“Costumer Journey”
Farem un esforç per “posar-nos en la pell” dels nostres
usuaris i remodelar la nostra proposta segons el que
treballem en els exercicis d’avui
Com?
Trobar els “touchpoints”
Primera iteració
Entendre les reaccions dels “clients” i buscar oportunitats de millorar
Segona iteració
Business Model Visual + Emotional
Dissenyar Models de Negoci
Canvas
What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?
Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?
For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?Who are our most important customers?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?
Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
Day Month Year
No.
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Com?1. Trobeu quina és la vostra proposta de valor
2. Identifiqueu quines seran les vostres activitats clau
3. Quins socis necessitareu?
4. Quins seran els recursos clau per a dur a terme el projecte?
5. Quins seran els vostres clients?
5. És important definir quina serà la vostra relació amb els vostres clients
6. A través de quins canals us comunicareu amb els vostres clients?
7. És molt important avaluar l’estructura de costos
8. és imprescindible identificar d’on sortiran els ingressos
9. Fora interessant que els ingressos > costos
Barrejar. Aprendre. Transformarhttp://www.lamandarinadenewton.com [email protected]
@mandarinanewton (+34) 936 673 774