section 2 organizingesp - pesticide action network ... osestÕnall¤ .osoyla¢nica...
TRANSCRIPT
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Agradecimientos
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Cómo� organizar� una� campaña� contra� la� dispersión� de� pesticidas
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Contenido
Cómo� organizar� una� campaña� contra� la� dispersión� de� pesticidasInvestigando� los� pesticidas� en� su� comunidad� .......................5Estableciendo� sus� objetivos� ..................................................6En� su� grupo:� ¿Qué� tienen?� ¿Qué� necesitan?� .......................7Aliados� y� adversarios� ............................................................8Determinen� quien� tiene� la� autoridad� sobre� el� asunto� ............9¡Las� tácticas!� .......................................................................10
Herramientas� necesarias� para� su� campañaCómo� formar� un� grupo� comunitario� .....................................11Atraer� gente� a� sus� reuniones,� eventos� y� otras� actividades� ... 12Cómo� trabajar� con� los� funcionarios� popularmente� elegidos� .14Cómo� solicitar� una� reunión� con� un� funcionario� elegido� .......15Qué� hacer� en� la� reunión� con� el� funcionario� elegido� ............16Cómo� redactar� una� resolución� ............................................17Redactar� una� carta� a� un� funcionario� elegido� .......................19Cómo� organizar� una� manifestación� .....................................21Los� medios� de� comunicación� � � Redactar� una� carta� al� editor� .............................................Redactar� una� carta� al� editor� .............................................Redactar� una� carta� al� editor 23� � � Redactar� un� editorial� ........................................................24� � � Reuniones� de� la� junta� editorial� .........................................25� � � Redactar� un� aviso� de� prensa� ...........................................26� � � Redactar� un� comunicado� de� prensa� ................................27� � � Cómo� presentar� la� noticia� al� reportero� .............................30� � � Realizar� un� evento� para� los� medios� de� comunicación� .....31� � � Agenda� de� un� evento� para� los� medios� de� comunicación� .32
Información� de� contactoPesticide� Action� Network:� Quiénes� somos� y� cómo� comunicarse� con� nosotros� ......................................33CPR:� Quiénes� somos� y� cómo� comunicarse� con� nosotros� ..34
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Investigando� los� pesticidas� en� su� comunidad
Para� defi� nir� el� problema� se� requiere.� .� .� ¡Investigación!
Otros� recursos� útiles� son:Internet
Pesticide� Action� Network� (PAN)
CÓMO� ORGANIZAR� UNA� CAMPAÑA� CONTRA� LA� DISPERSIÓN� DE� PESTICIDAS
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Cómo� organizar� una� campaña� contra� la� dispersión� de� pesticidas
Estableciendo� sus� objetivos
Una� vez� que� han� sido� identifi� cados� algunos� de� los� problemas...¿Cuál� es� la� solución?
Los� objetivos� defi� nidos:� ¿De� qué� forma...
Objetivos� a� corto� y� a� largo� plazo
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Cómo� organizar� una� campaña� contra� la� dispersión� de� pesticidas
En� su� grupo:� ¿Qué� tienen?� ¿Qué� necesitan?
En� primer� lugar,� revisen� los� recursos� disponibles.
Luego,� establece� lo� que� debes� obtener.
¿Cómo� pueden� fortalecer� el� grupo� y� su� capacidad� de� trabajo?� ¿Cómo� pueden� atraer� más� personas� al� grupo?
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Cómo� organizar� una� campaña� contra� la� dispersión� de� pesticidas
Aliados� y� adversarios
Aliados
Adversarios
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Cómo� organizar� una� campaña� contra� la� dispersión� de� pesticidas
Determinen� quien� tiene� la� autoridad� sobre� el� asunto
¿Quién� tiene� el� poder� de� tomar� la� decisión� relacionada� con� sus� objetivos?
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Cómo� organizar� una� campaña� contra� la� dispersión� de� pesticidas
¡Las� tácticas!
¿Qué� van� a� hacer� exactamente?
Así� que� los� tres� consejos� más� importantes� para� las� tácticas� son:
1.1.1.2.2.2.3.3.3.
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HERRAMIENTAS� NECESARIAS� PARA� SU� CAMPAÑA
Cómo� formar� un� grupo� comunitarioIdentifi� que� el� problema
Establezca� un� núcleo
Defi� na� un� programa
Reclute� más� participantes
Inicie� una� red� de� apoyo
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Herramientas� necesarias� para� su� campaña
Atraer� gente� a� sus� reuniones,� eventos� y� otras� actividades
Aquí� presentamos� un� ejemplo:
Herramientas� necesarias� para� su� campaña
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Herramientas� necesarias� para� su� campaña
Hay� ciertas� cosas� que� debería� considerar� para� motivar� la� participación:
SEGUIMIENTO
Si se invita a 100 personas...Como 50 personas se comprometerán...
Y solo unas 25 llegarán.
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Herramientas� necesarias� para� su� campaña
Cómo� trabajar� con� los� funcionarios� popularmente� elegidos
Cómo� trabajar� con� los� funcionarios� popularmente� elegidos
Cómo� trabajar� con� los� funcionarios�
Aprobar� una� resolución
Cartas� de� apoyo
Un� evento� para� los� medios� de� comunicación
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Herramientas� necesarias� para� su� campaña
Cómo� solicitar� una� reunión� con� un� funcionario� elegido
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Herramientas� necesarias� para� su� campaña
Qué� hacer� en� la� reunión� con� el� funcionario� elegido
Antes� de� la� reunión
Durante� la� reunión
Después� de� la� reunión
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Herramientas� necesarias� para� su� campaña
Cómo� redactar� una� resolución
Cómo� organizar� la� resolución
Busque� un� campeón
La� publicidad� es� importante
Seguimiento
El� texto� de� la� resolución...� ¿Qué� debería� decir?
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Herramientas� necesarias� para� su� campaña
La� Asociación� de� Padres� y� Maestros� del� Estado� de� CaliforniaResolución� sobre� las� Sustancias� Tóxicas� Persistentes� y� Bioacumulativas� (PBTs,� por� sus� siglas� en� inglés)
Ejemplo� de� una� resolución
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Herramientas� necesarias� para� su� campaña
Redactar� una� carta� a� un� funcionario� elegido
Ejemplo� de� una� carta
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Herramientas� necesarias� para� su� campaña
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Herramientas� necesarias� para� su� campaña
Cómo� organizar� una� manifestación
Diferentes� tipos� de� manifestacionesVelada
Realizar� una� línea� de� piquete� o� mitin
Una� marcha� o� protesta
Desobediencia� civil
Elementos� esencialesLa� ubicación
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Herramientas� necesarias� para� su� campaña
Los� oradores
Los� medios� de� comunicación
La� participación
La� seguridad
La� logística
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Herramientas� necesarias� para� su� campaña
Los� medios� de� comunicación:Redactar� una� carta� al� editor
Algunas� sugerencias
Ejemplo� de� una� carta� al� editor
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Herramientas� necesarias� para� su� campaña
Los� medios� de� comunicación:� Redactar� un� editorial
Ejemplo� de� un� artículo� editorial
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Herramientas� necesarias� para� su� campaña
Los� medios� de� comunicación:� Reuniones� de� la� junta� editorial
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Herramientas� necesarias� para� su� campaña
Los� medios� de� comunicación:� Redactar� un� aviso� de� prensa
Ejemplo� de� un� aviso� de� prensa
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Herramientas� necesarias� para� su� campaña
Los� medios� de� comunicación:� Redactar� un� comunicado� de� prensa
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Herramientas� necesarias� para� su� campaña
Ejemplo� de� un� comunicado� de� prensa
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Herramientas� necesarias� para� su� campaña
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Herramientas� necesarias� para� su� campaña
Los� medios� de� comunicación:� Cómo� presentar� la� noticia� al� reportero
Usted� quiere� que� reporten� las� noticias� de� su� campaña......aquí� presentamos� sugerencias� para� conversar� con� el� reportero� e� interesarlo� en� su� campaña:
Llamando� a� un� reportero
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Herramientas� necesarias� para� su� campaña
Los� medios� de� comunicación:� Realizar� un� evento� para� los� medios� de� comunicación
¡Haga� sus� propias� noticias!
Organizando� un� evento� para� los� medios� de� comunicación
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Dos� semanas� antes� de� la� conferencia� de� prensa:
Una� semana� antes� de� la� conferencia� de� prensa:
La� semana� de� la� conferencia� de� prensaDos� días� antes� de� la� conferencia
Un� día� antes� de� la� conferencia� de� prensa
¡El� día� de� la� conferencia� de� prensa!7:30� a� 8:00� AM
8:00� a� 9:00� AM
9:30� AM
10:00� AM� ¡LA� CONFERENCIA� DE� PRENSA!
11:30� AM
5:00� a� 11:00� PM
El� día� después� del� evento
Herramientas� necesarias� para� su� campaña
Los� medios� de� comunicación:� Agenda� de� un� evento� para� los� medios� de� comunicación
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Resources
(PAN) advocates adoption of ecologically-sound pest management methods in place of pesticide use. For 20 years, our international network of over 600 citizens groups in more than 90 countries has created a global pesticide reform movement with regional coordinating centers in Africa, Asia, Europe, Latin Amer-ica and North America. PAN North America’s primary approach is to link the collective strengths and expertise of groups in Canada, Mexico and the U.S. with counterpart citizen movements in other countries, and to carry out joint projects to further our collective goals of sustainable agricul-ture, environmental protection, worker’s rights, improved food security, and guaranteed human rights for all.
Pesticide Action Network North America 1611 Telegraph Ave, Suite 1200 Oakland, CA 94612 phone (510) 788-9020 fax (415) 981-1991 [email protected] www.panna.org, www.pesticideinfo.org
Staff
Susan KegleySenior Scientist Ph.D. Organic and Inorganic Chemistry, University of North Carolina, Chapel Hill [email protected]
Susan came to PAN in 1998 after 15 years of university teaching and research, the last eight of which were focused on environmental chemistry and curriculum development at UC Berkeley. She has extensive experience in environmental sampling and analysis for pesticides, PCBs and heavy met- als, and has developed a number of curriculum modules that focus on de-mystifying chemistry for undergraduates.
At PAN, Susan is a consultant and Co-Director of the PAN Pesticide Database (www.pesticideinfo.org) She also works on issues related to pesticide use and policy, using pesticide use and toxicology databases to evaluate and map trends in pesticide use, documenting the effects of pesticides on people, fish and wildlife, as well as on water and air quality. Susan is Principal and CEO of Pesticide Research Institute, which provides technical services and consulting on pesti-cides, industrial organic compounds, and heavy metals. She is author of a number of publications on environmental and organometallic chemistry (see http://www.pesticideresearch.com/skegley.html).
Pesticide Action Network Contact Information and BiosEmily MarquezStaff Scientist Ph.D. Biology, Boston University [email protected], (415) 728-0171
Emily began studying reptiles as an undergraduate at the University of California, Berkeley, working on effects of sex steroids on sex determination and development in snakes, turtles and lizards. While in graduate school at Boston University, she studied live-bearing snakes and wrote her thesis on the impact of contaminated soil on expression of genes that play a role in reproduction, using turtles as a model. Before joining PAN in 2012, Emily did postdoctoral research at UC Davis and UC Berkeley. She has also vol-unteered at the nonprofit Bikes Not Bombs, teaching bike mechanics to youth from the Boston area. Emily manages PAN’s Grassroots Science Program, including community monitoring of air and water for pesticide exposure.
Paul TowersOrganizing and Media Director B.S., Environmental Policy Analysis and Planning, University of California, Davis [email protected]
Paul joined PAN in summer 2011 bringing more than eight years experience in community organizing, fundraising and organizational development with environmental, health and social justice organizations. Before coming to PAN, he directed Pesticide Watch and Pesticide Watch Education Fund, sister California organizations dedicated to reducing pesticide use and promoting healthy farming. Previously, Paul was a community organizer with New England-based Toxics Action Center, and he is a graduate of Green Corps, the field school for environmental organizing. Paul’s me-dia background comes from serving as Public Affairs and General Manager of KDVS-FM and as a co-founder of Common Frequency, a media justice nonprofit. At PAN, Paul provides support to partner organizations and commu-nities, coordinates the Corporate Control Team, and acts as primary contact for print media, television and radio. Paul speaks conversational Spanish.
Linda WellsMidwest Organizer B.A., Political Sciences & Global Development, Grinnell College [email protected], (612) 284-5023
Linda joined PAN in winter 2011, bringing nearly a decade of organizing experience with environmental and economic justice issues. Before PAN, Linda’s environmental work
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Resources
Californians for Pesticide Reform (CPR) is a coalition of over 170 public interest organizations committed to pro-tecting public health and the environment from pesticide proliferation. CPR’s mission is to:
posed by pesticides;
California and reduce overall pesticide use;
communities, forests, homes and yards; and
public health and Californians right to know about pesti-cide use and exposure.
Californians for Pesticide Reform 1611 Telegraph Ave, Suite 1212 Oakland, CA 94612 phone (510) 788-9025 www.PesticideReform.org
CPR Contact Information and Bios
Staff
Tracey Brieger Co-Director M.S. Environmental Sciences and Policy Management, University of California, Berkeley [email protected]
Before joining CPR in 2002, Tracey worked at PAN and with Probe International in Toronto monitoring the use of Canadian taxpayers money for overseas aid projects. She spent two years in Thailand and Laos monitoring World Bank projects and volunteering on organic agriculture proj-ects. As a University of California, Berkeley Human Rights Fellow, Tracey also worked with the Save the Narmada movement in India documenting villagers experiences of human rights violations resulting from a massive hydroelec-tric power project. Tracey currently serves on the Steering Committee of the California Food and Justice Coalition.
Sarah AirdCo-Director J.D., American University [email protected]
Sarah brings a great deal of experience to her work at CPR. In Washington, D.C., she helped organize tenants in her housing unit into an effective tenant association. Addition-ally, she was the Executive Director of Network in Solidarity with the People of Guatemala (NISGUA). Since moving back to California, she has worked with Amazon Watch, Friends of the Earth and as an immigration lawyer before joining CPR core staff in February 2010. Sarah earned her law degree from American University, focusing on humans rights, and is fluent in Spanish.
At CPR, Sarah coordinates the HOMES campaign. Much of this work involves informing managers and tenants on ways to implement integrated pest management strategies in their buildings.
focused on protecting endangered ecosystems through marketplace campaigns with ForestEthics. Linda is also a co-founder of the nationwide Hand in Hand — the domes-tic employers association, which seeks to create fair working conditions for domestic workers. As part of her dedication to strong multiracial movements for justice, Linda has served on the leadership team of the Catalyst Project’s Anne
Braden training program for white social justice activists; and she is a graduate of Green Corps, the field school for environmental organizing. Linda is a fourth-generation Iowan from Davenport. She is based in Minneapolis and provides support to PAN partner organizations and com-munities, particularly in Iowa and Minnesota. Linda speaks conversational Spanish.