ryanairtgf
TRANSCRIPT
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CAMPAÑA INSTITUCIONAL
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Estrategia creativa
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Insight
•“Me gusta viajar porque siempre regreso con nuevas experiencias”.
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Target
•Hombres y mujeres que buscan nuevas experiencias fuera de su país.
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Beneficio
•Puedo vivir nuevas experiencias en cualquier momento.
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RTB
•Solamente tengo que rellenar un pequeño y básico formulario a la hora de contratar el viaje.
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Concepto creativo(concept board)(concept board)
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No son las personas las que hacen los viajes...
...son los viajes que hacen a las personas.
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Gráfica
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Viral
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Vídeo interactivo
•Historia de un viajero
•Eliges el destino
•Diferentes experiencias.
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Cuña radiofónica
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Mobile Marketing
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Aplicación
•Mapa interactivo.
•Describe tus experiencias.
•Compártelas con todos.
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Guerrilla marketing
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Mailing
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Mailing
•Test de personalidad.
•9 tipos de personas.
•Un viaje que cambiará tu vida.
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GRACIAS!