Presentation to client

Lucy Twilley

My campaignMy campaign is based around the topic of ‘putting your life online’ it is campaigning against cyber bullying. I have created two different advertising platforms which are a poster and a website. My campaign is aimed at a teenage audience, mostly ages 12 to 18. It is based around cyber bullying because a lot of young people get bullied online. My aim is to Make young people aware of the feelings of cyber bullying victims and let the victims know that there is help and a way out of it.

Research into existing products

Research into existing productsThis is a very effective advertisement in my opinion because it is showing in a very serious situation which makes a huge statement about how cyber bullying can lead to suicide. The noose in the advertisement is made up of words that a bully would call somebody. This is showing that just words that may seem innocent as they are over the internet can still hurt somebody just as badly as being hurt physically, and it is the words alone which are driving the victim to do something so drastic. The blame lies in the bully's words alone as it shows that it is not the noose that is killing him, it is in fact the words. The text beside the image makes a huge statement. The harshest words, 'bullying can kill' are highlighted in red which connotes blood and death. The rest of the writing is grey which blends in a lot to the background, this makes it seem dull and depressing. This could represent how the victim is feeling, like he is faded into the background and almost invisible.

Products that influenced my campaign

Drafts of my poster - 1

Drafts of my poster - 2

Website draft

Final poster