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CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey & Company is strictly prohibited Innovación, cómo aplicarla en banca Agosto 2016

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Page 1: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey & Company is

strictly prohibited

Innovación, cómo aplicarla en

bancaAgosto 2016

Page 2: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

Aclarar un poco…

Innovación Invención

creación o

modificación de

un producto, y su

introducción al

mercado.

Cosa inventada,

hallar o

descubrir algo

nuevo o

desconocido

Engaño, ficción

*

Page 3: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

Con innovación me refiero

a…

Page 4: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

Obtener y usar insights de clientes

Page 5: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

Encontrar patrones de problemas grandes

Page 6: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

Combinar elementos que

parecen desvinculados

Page 7: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

Iterar y

prototipar

Page 8: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

Solucionar un problema

real, ofreciendo valor

Page 9: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

Hay…

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Metodología(s)

Page 11: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

Personalida

d

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Suerte

Page 13: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

¿Porqué?

Page 14: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

Ser líderes en el tiempo…no solo

sobrevivir

Page 15: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

Aplicado a banca

Page 16: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

Antes…

Page 17: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

Ahora…

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¿Qué implica?

Page 19: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

CONOCEME ENAMORAME MEJORAME PREMIAME

Page 20: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

¿Qué implica?...de fondo

Page 21: Innovación, cómo aplicarla en bancafelaban.s3-website-us-west-2.amazonaws.com/... · CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of McKinsey

Conocer

BIEN

al cliente

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