fg presentation
TRANSCRIPT
This presentation is part of FMP Research: Focus Group
FMP - Focus group research
WHO ARE YOU ?
I love to take risks ,I will cheat if I have to and I am ‘The practical fighter’
1. James Bond
FMP - Focus group research
Lives in the presents and be realisticEnjoy drama, passion and pleasure BUT logical minds
2. Inception
I am good at leading“Did I tell you, I am good at winning?”
“Because there’s always a more efficient way”
FMP - Focus group research
Independent thinkerUnderstanding opposing idea
There are no rules, schedules and routines
3. Peeta Mellark - The Hunger Games
FMP - Focus group research
Warm, charming, risk-taking, enthusiastic and people-orientedSpend time for social relationships and find your comfortable zone!
Perfectly switch the mode from workplace to dance floor
4. Iron man
FMP - Focus group research
Don’t really play by the rules..ONE singular idea to focus and innovative!
long term planner but also a lover of instant gratificationDon’t talk about emotion.. sometimes a bit of an egotist
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5. V De Vendetta
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Real passion or deeper emotion towards something !Quiet and Mystical
good at interacting with only people whom they are emotionally close and connectedHighly creative and idealistic
FML - Focus group research FMP - Focus group research
What is your favourite sport?
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Which sports are you?choose what you like
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SET 1
SQUASH BASKETBALL
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JUDO Base Jumping
SET 2
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GYMNASTICS Adventure Racing
SET 3
BOXING ROWING
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SET 4
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SET 5
ROAD CYCLING MARATHON
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Your favourite city?
What is your perfect type holidays?
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1. Sailing the Atlantic
Love adventureLive in the moment
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2. Last minute booking
Embrace the unexpectedexplore new things
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3. Music Festival
Share your enthusiasm
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4. Organising a group ski trip
Research and select the best resortEnjoying the challenge of competition
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5. Finding quiet space
Enjoy reading and writing new ideas
Grocery
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What are your favourite brands?
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Hobbies and lifestyles
FML - Focus group research FMP - Focus group research
FML - Focus group research FMP - Focus group research
DIY WAFGER - match for your partner
Step 1: Choose your wafflePlain, Chocolate, Whole wheat!
Step 2: Choose 2 toppingsKit Kat, Oreo, M&M, Chocolate Chip, Marshmallow!Cornflake, Chewy Brownie, Chips Ahoy, Loacher!Strawberry, Banana and Peach!Step 3: Choose ONE ice creamVanilla, rocky road, Cookie & cream!Green tea, Strawberry cheesecake!Step 4: Choose your topped sauceHoney, Vanilla, Chocolate, Caramel, Raspberry!
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What is your partner’s favourite dessert
Brownie Frozen Yoghurt Chocolate chip cookies
Cheesecake Tiramisu CremeBrulee
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CONTENT PREFERENCEs
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Content preferences - platforms
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Content preferences - formats
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Content preferences - Interactions
Content preferences - Interactions
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FML - Focus group research FMP - Focus group research
Content preferences - messages
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Campaign for brand meaning and brand value
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Campaign for brand awareness
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Campaign for increasing sales
THANK YOU