www.idc.com “contenidos sociales”: la era de la personas jaime garcía cantero research manager

www.idc.com

“Contenidos Sociales”: la era de la personas

Jaime García CanteroResearch Manager

“Si tienes una manzana y yo tengo una manzana y las intercambiamos entonces seguiremos teniendo una manzana cada uno. Pero si tienes una idea y yo tengo una idea e intercambiamos estas ideas, entonces cada uno de nosotros tendrá dos ideas.”

George Bernard Shaw

“Debería ser obvio que la inteligencia es, ante todo, un producto social, unión no sólo de ideas sino, sobre todo, de personas.”

Antonio Orihuela

1.Inteligencia Colectiva1.Inteligencia Colectiva

Empleados de la informaciónDonde gastan su tiempo (...y el dinero de su empresa)Empleados de la informaciónDonde gastan su tiempo (...y el dinero de su empresa)

2.Personas2.Personas

Cambio “demográfico”Cambio “demográfico”

3. Organizaciones desnudas3. Organizaciones desnudas

Uso de aplicaciones en las organizacionesUso de aplicaciones en las organizaciones

15%

15%

13%

12%

11%

10%

5%

19%

0%Don't know

None

External blogs

Shared bookmarking

Wikis

Business/Social networking applications

Mashups

Online communities

Internal blogs

Which of the following capabilities do you currently use at your organization?

Which of the following capabilities do you currently use at your organization?

Uso futuro de aplicaciones en las organizacionesUso futuro de aplicaciones en las organizaciones

Which of the following capabilities do you consider to be important to implement within the next 24 months?

7%

12%

13%

10%

8%

10%

5%

31%

4%Don't know

None

External blogs

Shared bookmarking

Wikis

Business/Social networking applications

Mashups

Online communities

Internal blogs

% Using Social Networks

Use SNs Don't Use

Redes socialesRedes sociales

63%

37%

N = 1037. Source: IDC U.S. Consumer Online Behavior (forthcoming). Preliminary results.

Only “true”social networks such as MySpace, Facebook, Classmates.com…

Redes socialesRedes sociales

23%

77%

MySpace, Facebook, Classmates.complus sharing, blogs, bookmarking

N = 1037. Source: IDC U.S. Consumer Online Behavior (forthcoming). Preliminary results.

% Using Social Networks

Use SNs Don't Use

% Using Social Networks

Use SNs Don't Use

Redes socialesRedes sociales

13%

87%

MySpace, Facebook, Classmates.complus sharing, blogs, bookmarking plus reviews, classifieds, wikis

N = 1037. Source: IDC U.S. Consumer Online Behavior (forthcoming). Preliminary results.

0% 20% 40% 60% 80% 100%

Bookmarking

Music Sharing

Blogs/Forums

Photo Sharing

Social Networks

Classifieds

Video Sharing

Wikis

Reviews

Contribute Only Consume Don't Use

Redes sociales ¿ qué usamos?Redes sociales ¿ qué usamos?

N = 1037. Source: IDC U.S. Consumer Online Behavior (forthcoming). Preliminary results.

Y en la empresaY en la empresaWhich of the following do you READ OR BROWSE three

or more times per week for business?

Source: Web 2.0 at Work: Adoption of Tools for Personal and Business Use, Doc #206176, April 2007

0%

10%

20%

30%

40%

50%

60%

Blogs Wikis Social networks Discussion boards Video conferencing None

Small Business Medium Business Large Business

Y en la empresaY en la empresaWhich of the following do you CONTRIBUTE to

three or more times per week for business?

Source: Web 2.0 at Work: Adoption of Tools for Personal and Business Use, Doc #206176, April 2007

0%

10%

20%

30%

40%

50%

60%

70%

Blogs Wikis Social networks Discussion boards Video conferencing None

Small Business Medium Business Large Business

Previsiones de crecimientoPrevisiones de crecimiento

Source: U.S. Social Networking Application 2007–2012 Forecast and Analysis, Doc #208313, Aug 2007

$-

$100,000 M

$200,000 M

$300,000 M

$400,000 M

$500,000 M

$600,000 M

$700,000 M

$800,000 M

$900,000 M

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Total Market Revenue

Jgarcia@idc.com

¿Preguntas?¿Preguntas?

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