ТНТ presentation 2016

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Page 1: ТНТ presentation 2016
Page 2: ТНТ presentation 2016

• Only entertainment programs;

• The best humour series, sitcoms and daily reality shows;

• High technology resources, quality content, win marketing support;

• Winner of numerous awards and honors;

• Up to 30 hours of premiere content per week;

• TNT content archive library has about 2000 hours;

• The share of TV viewing in Russia - more than 13%!

ТNТ RUSSIA IS THE LEADER OF THE RUSSIAN TV

Page 3: ТНТ presentation 2016

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

4.06.2

8.2 9.18.1

9.610.8 11.1 11.6

12.7 13.4 13.2

12.6

13.0

AUDIENCE SHARE ТNТ RUSSIA GROWS OVER THE LAST 13 YEARS

According to TNS data - Russia, 2002 –2015, 6:00-26:00, Audience 14-44.

Page 4: ТНТ presentation 2016

• The most powerful brand;

• Largest audience among all Russian channels;

• The vast majority of Russian-speaking viewers abroad know ТNТ and love it

(up to 90% according to research conducted in some countries);

• ТNТ keeps the viewer’s attention daylong;

• TNT – very popular and loved channel!

ТNТ RUSSIA - INTERNATIONAL VERSION OF POPULAR RUSSIAN CHANNEL

Page 5: ТНТ presentation 2016

13.011.9

7.9 7.76.7

4.6

According to TNS data - Russia, January –December, 2015, 06:00-26:00. Audience 14-44

ТNТ RUSSIA - NUMBER ONE FOR THE AUDIENCE 14-44

Page 6: ТНТ presentation 2016

16.8

10.0

7.66.9

6.0

3.7 3.3 3.2 3.1 2.8 2.7 2.3 2.3 2.2 1.8 1.6 1.6 1.4 1.0 0.9 0.8 0.7 0.4 0.2 0.2 0.1

2x 2

ТNТ RUSSIA – LEADER FOR THE AUDIENCE 18-30

According to TNS data - Russia, January –December, 2015, 06:00-26:00. Audience 18-30

Page 7: ТНТ presentation 2016

AUDIENCE – ABOUT 300 MILLION PEOPLE WORLDWIDE

• Russian-speaking residents (30 million people abroad);

• Russian-speaking tourists (50 million travelers go abroad every year);

• People, who knows Russian language as a second one and who learns it

(more 114 million people).

Page 8: ТНТ presentation 2016

Audience of ТNТ All 4+

Sexing Sex and age

According to TNS Russia data, November 2015

13.8%

24.4%

34.1%

9.3%

3.5%

6.2%

8.7%

1.9%4-17

18-34

35-54

55+

20,3%

79,7%

Page 9: ТНТ presentation 2016

ТNТ RUSSIA – IS THE LEADER

IN ENTERTAINMENT GENRE

Page 10: ТНТ presentation 2016

ТНТ ONLY THE BEST ENTERTAINING CONTENT

Page 11: ТНТ presentation 2016

-TNT is a leader among TV apps - more 400 000 followers;

-TNT is a leader in social networks among TV channels – 22,5 million viewers;

-TNT App for the Apple TV – only one is free of charge (since 2016).

According to Google Play and iOS data, networks - Russia, 01.10.2015

LOYAILY OF VIEWERS TO THE TNT CHANNEL

Page 12: ТНТ presentation 2016

• Russian-speaking residents have a high ability to pay;

• TNT is the basis for the Russian pay-tv packages;

• Russian-speaking audience is a commercially attracted segment of pay-tv;

• Russian-speaking residents prefer to watch Russian television;

• Cooperation with TNT attracts new subscribers – it is profitable for the operator!

BENEFITS FOR PARTNERS:

Page 13: ТНТ presentation 2016

TECHNICAL PARAMETERS

Satellite: Eutelsat Hot Bird 13 ( 13° E )

Format: DVB-S, MPEG 2Downlink frequency: 11034

Downlink polarization : VSR 27500

FEC 3/4tp 126

Satellite: ABS-2 ( 75° E)Format: DVB-S2, MPEG 4Downlink frequency: 11473 Downlink polarization : VSR 22500FEC 3/4tp 9

Page 14: ТНТ presentation 2016