zumos.docx

7/26/2019 ZUMOS.docx

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I.E.P SAN MARTIN DE PORRES


ENTREVISTA

CURSO :COMUNICACIN INTEGRAL

DOCENTE : GINA REYES

TEMA : CONTAMINACION DEL AGUA

INTEGRANTES :

RODRIGUEZ JARA DIEGO JESUS

ANAYA QUISPE JHOSEP

CHAVEZ CORAL JUSTIN

GRADO Y SECCION: 5TO B


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HUARAZ 2 DE MAYO DEL 2!"#

INDICE

RESUMEN EJECUTIVO

I. IDEA DE NEGOCIO............................................................................................5

1.1. OPORTUNIDAD DEL NEGOCIO.......................................................................5

1.2. DEFINICIN DEL NEGOCIO............................................................................6

II. INVESTIGACIN Y SONDEO DE MERCADO........................................................6

2.1. Defnicin !e" P#$!%c&$ $ Se#'ici$.................................................................62.2. I!en&ifc(cin !e )#inci)("e* )#$'ee!$#e*.....................................................+

2.,. C%(n&ifc(cin !e "( !e-(n!(.........................................................................+

2.,.1 E" -e#c(!$ )$&enci(".................................................................................+

2.,.2. Me#c(!$ O/e&i'$.......................................................................................0

2.,., Uni'e#*$.....................................................................................................

2.,.. M%e*(......................................................................................................

2.. P#$3eccin !e "( !e-(n!( 3 $4e#&(...............................................................

P#$3eccin !e "( !e-(n!(...................................................................................1

2.5. De&e#-in(cin !e "( !e-(n!( in*(&i*4ec(................................................1

III. ANALISIS DEL ENTORNO.............................................................................1

,.1. En&$#n$ !e "( e-)#e*(..................................................................................1

,.2. An7"i*i* !e "$* 4(c&$#e* -(c#$ (-ien&("e*...................................................11

,.2.1. F(c&$#e* *$ci("e* 3 c%"&%#("e*..................................................................11

,.2.2. F(c&$#e* !e-$8#7fc$*............................................................................11

,.2.,. F(c&$#e* )$"9&ic$ "e8("e*.............................................................................12,.2.. A*)ec&$ Ec$n-ic$....................................................................................12

,.,. E*%c&%#( c$-)e&i&i'( !e" -e#c(!$.............................................................1,

,.. C$-)e&i!$#e* Ac&%("e*..................................................................................1,


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,.5. A-en(:(* C$-)e&i&i'(*................................................................................1,

IV. PLANEAMIENTO ESTRATEGICO....................................................................15

.1. VISION........................................................................................................... 15

.2. MISIN...........................................................................................................15

.,. VALORES........................................................................................................15

.. O/e&i'$* $#8(ni:(ci$n("e*............................................................................15

.5. E*(&e8i(* FODA...........................................................................................16

C$#&$ )"(:$...........................................................................................................16

Me!i(n$ )"(:$...................................................................................................... 16

.6. E*(&e8i(* Gen;#ic(*....................................................................................16

V. PLAN DE MERCADOTECNIA.............................................................................1+6.,........................................................................................................................ 22

AN


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RESUMEN EJECUTIVO

En "( (c&%("i!(! e=i*&en -%c(* )e#*$n(* >%iene* 8%*&(n !e "(* 4#%&(* )e#$ n$

)%e!en c$n*%-i#"$ !e -(ne#( n(&%#("? c$n "$ c%(" *e %ic( ( %n -e#c(!$ )$&enci("

>%e %*c( )#$!%c&$* >%e #in!en ()$#&e* n%i&i'$* 3 )e#-i&(n e=)e#i-en&(# %n*($# -(* (8#(!("e. E" $/e&i'$ )#inci)(" e* *e# #ec$n$ci!$* )$# n%e*$* c"ien&e*

c$-$ %n( !e "(* /%8%e#9(* -7* i-)$#&(n&e* !e "( :$n(? 3 *e# '("$#(!( )$# "( n%e'(

)#$)%e*&(. L(* 'en&(/(* c$-)e&i&i'(* *e (*(n en "( !i4e#enci(cin? 3( >%e e* %n

)#$!%c&$ n$'e!$*$ 3 !i4e#en&e (" !e "( c$-)e&enci(? e*)e#(n!$ >%e *e( '("$#(!(

)$# n%e*$* c"ien&e*. c%3$ $/e&i'$ e* *(&i*4(ce# "( nece*i!(! e=i*&en&e en (>%e"

-e#c(!$. A!ici$n("-en&e *e !ee c$n*i!e#(# >%e (c&%("-en&e n$ e=i*&e %n

)#$!%c&$ !e i8%("e* c(#(c&e#9*&ic(* >%e #e)#e*en&e c$-)e&enci( !i#ec&( en e"-e#c(!$? "$ >%e incen&i'( "( e/ec%cin !e "( i!e( !e e*&e )#$3ec&$.


5/38


I. IDEA DE NEGOCIO

".". OPORTUNIDAD DEL NEGOCIO

L$* enefci$* !e c$n*%-i# 4#%&(* 3 'e#!%#(* *$n c$n$ci!$* 3( )$# &$!$*.

A!e-7* !e *e# %n( 4%en&e in(8$&("e !e c$-)%e*&$* i$(c&i'$* c$-$

'i&(-in(* 3 (n&i$=i!(n&e*? in8e#i#"(* &(-i;n (3%!( ( !i*-in%i# e" #ie*8$ !e

en4e#-e!(!e*? ene $(* c$*(*. L( &en!enci( -%n!i(" )$# ""e'(# %n( 'i!(

-7* *(n( ( 8ene#(!$ %n c#eci-ien&$ 'e#&i8in$*$ !e "$* !en$-in(!$* @J%ice

(#*B en )(9*e* c$-$ A%*("i(? E*)((? E*&(!$* Uni!$*? P$#&%8("? In8"(&e##(?

e&c.? )e#$ #eci;n e*&7 *%#8ien!$ en )(9*e* "(&in$(-e#ic(n$* c$-$ M;=ic$?

Pe#? Ci"e 3 Ec%(!$#. Ene "(* -(#c(* -7* c$n$ci!(* in&e#n(ci$n("-en&e *e

enc%en(n $$*& J%ice (#? Re'i'e J%ice? N;&e# J%ice (#? S-$$&ie in8? e&c.

A ni'e" n(ci$n("? *"$ e* c$n$ci!$ en "( ci%!(! !e %en$* Ai#e*? *ien!$ *%*

#e4e#en&e* S("%!("e (# !e J%8$* 3 P%#( Vi!( J%ice (#. En ("8%n$* )(9*e* *e

c$n$ce c$-$ /%8$&e#()i( e" in8e#i# en 4$#-( *i*&e-7&ic( /%8$* !e 4#%&(* 3

'e#!%#(* ( fn !e )#e'eni# $ c%#(# )#$"e-(* !e *("%!. P$# *%)%e*&$? e" ;=i&$

!e e*&(* ei!(* #ec(e en e"e8i# "( (*e "9>%i!( !e ("8%n( 4#%&( $ 'e#!%#( 3

*(e#"( c$-in(# c$n $(* *in >%e *e (4ec&en *%* *($#e*. E" c"ien&e (c&%("

!e-(n!( )#$!%c&$* 4#e*c$*? *("%!("e*? !e c("i!(!? '(#ie!(! 3 >%e *e

(!()&en ( *%* &en!enci(* ("i-en&ici(*. P#inci)("-en&e %*c(n &ene# %n(

$)cin !i4e#en&e? c$n "( >%e *e *ien&(n i!en&ifc(!$* 3 "e* $4#e:c( '(#ie!(! ( "(

$#( !e e"e8i# *%* )#$!%c&$*. UMOHS AR %*c( )$*ici$n(#*e c$-$ "( )#i-e#

e-)#e*( >%e )#$)$#ci$ne 'i&(-in(*? in8#e!ien&e* 3 '("$#e* n%ici$n("e* >%e

c$-)"e-en&(n *% ("i-en&(cin 3 >%e ( "( 'e: "e* 8(#(n&ice ( *%* c"ien&e* >%e

*%* )#$!%c&$* *$n e"($#(!$* *in (!i&i'$* ni c$n*e#'(n&e*? ene8(n!$ !e e*&(

-(ne#( &$!(* "(* 'i&(-in(* 3 -ine#("e* !e "( 4#%&( #eci;n e=)#i-i!(. A*9 "$8#(

!i4e#enci(#*e !e "$* /%8$* en'(*(!$* >%e *e c$-e#ci("i:(n en e" )(9*? "$*

c%("e* n$ *$n 1 n(&%#("e* 3 !e "(* c(4e&e#9(* 3 e"(!e#9(*? "(* c%("e*

$4#ecen 8ene#("-en&e *"$ /%8$ !e n(#(n/(.

L( i!e( $#i8in(" !e" )#$!%c&$ ()%n&( ( >%e e" c"ien&e )%e!( $"'i!(#*e )$# %n

-$-en&$ !e "( #%&in( !i(#i( 3 'i'( %n( e=)e#ienci( (8#(!("e -e!i(n&e %n

*e#'ici$ )e#*$n("i:(!$ 3 e" c$n*%-$ !e )#$!%c&$* ("i-en&ici$* !e c("i!(! 3


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*("%!("e*. E*&e c$nce)&$ ((#c( ( !i*&in&$* &i)$* !e c$n*%-i!$#e* e"

!e)$#&i*&( >%e %*c( #e)$ne# ene#89(*? e" $fcini*&( >%e 'i'e 4%"" &i-e 3

c$n*%-e )#$!%c&$* !e c$-i!( #7)i!( 3 *("%!("e? 3 (>%e""$* ( "$* >%e "e*8%*&( *en&(#*e 3 !i*4#%&(# !e %n( ei!( #e4#e*c(n&e 3 n%i&i'(.

".2. DE$INICIN DEL NEGOCIO

UMOHS %*c( )$*ici$n(#*e c$-$ "( )#i-e# e-)#e*( >%e )#$)$#ci$ne

'i&(-in(*? in8#e!ien&e* 3 '("$#e* n%ici$n("e* >%e c$-)"e-en&(n *%

("i-en&(cin 3 >%e ( "( 'e: "e* 8(#(n&ice ( *%* c"ien&e* >%e *%* )#$!%c&$* *$n

e"($#(!$* *in (!i&i'$* ni c$n*e#'(n&e*? ene8(n!$ !e e*&( -(ne#( &$!(* "(*'i&(-in(* 3 -ine#("e* !e "( 4#%&( #eci;n e=)#i-i!(.

E" )#$!%c&$ )#inci)(" *$n "$* /%8$* n(&%#("e* )#e)(#(!$* !i#ec&(-en&e en e"

-$-en&$ !e *e#'i#"$* 3 )e#*$n("i:(!$* *e8n "$* !i*&in&$* 8%*&$* 3

nece*i!(!e* !e "$* c"ien&e*. En e*&e ne8$ci$ e" c$n*%-i!$# e* e" )#$&(8$ni*&(

(*$"%&$? 3( >%e )%e!e c#e(# e" /%8$ >%e -7* "e 8%*&e. A!e-7*? &en!#7 "(

$)cin !e c$n*%-i# $$* )#$!%c&$* *(n$* c$-$ *7n!Kice* in&e8#("e*?

$c(!i""$* 3 en*("(!(*.

II. INVESTIGACIN Y SONDEO DE MERCADO

D%&'()(*' +%, P-+/)0 S%-1()(.

P(#( )#e)(#(# *% /%8$ e" c"ien&e &iene !$* $)ci$ne* e"e8i# %n$ !e "( c(#&( $

(ce# *% )#$)i( -e:c"((*&( e* $)ci$ne*. P(#( e"($#(#"$ *e nece*i&( %n( (*e "9>%i!( ( e"e8i#

/%8$ !e n(#(n/(? 3$8%#? "ece $ (8%( 3 "(* 4#%&(* )#e4e#i!(* *e !i*)$ne !e

-7* !e 15 $)ci$ne* !i4e#en&e*. De e*&( -(ne#( e" c$n*%-i!$# )%e!e e"e8i#

ene "$* *i8%ien&e* &i)$* !e /%8$*C$-in(!$* '(#i$* !e 4#%&(*.C#e-$*$* ( (*e !e 3$8%# $ "eceG#(ni:(!$* 4#$:en

C$n ("8n fn e*)ec9fc$ ene#8i:(n&e? (n&i$=i!(n&e? !i8e*&i'$? 'i&(-9nic$.EL ZUMO:En :%-$* (# e* e*enci(" >%e "$* )#$!%c&$* #ee/(n c("i!(! )$# e""$ "( -(&e#i(

)#i-( *e *e"ecci$n(#( en (*e ( *% e*&(!$ !e -(!%#(cin 3 "( c(&e8$#9( e=(>%e )#e*en&e. A!e-7* *e (n e*&("eci!$ cie#&(* !i#ecice* )(#( c$n$"(# "$*

in'en&(#i$* 3 )#$ce*$*? 3 !e e*&( -(ne#( ()"ic(# 3 (*e8%#(# e" c$nce)&$ !e

c("i!(! &$&(".


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2.2. I+%'0(&))(*' +% 3-(')(3,%4 3-1%%+-%4.

P(#( "( e"($#(cin !e :%-$* (# e*&$* *$n "$* )#inci)("e* )#$'ee!$#e*

M%-)+ +% -/04:(-)"i( $4e#&( !e )#$'ee!$#e* !e 4#%&(* (!ici$n("e*

c$-$ "(* >%e )#$'ienen !e "( :$n(.

I'1%-4('%4 4' G6-(%, S.A %n( e-)#e*( !e!ic(!( ( "( 'en&( !e

)#$!%c&$* !e*c(#&("e* >%e c%-)"en c$n ("&$* e*&7n!(#e* !e c("i!(!.

2.7. C/'0(&))(*' +% , +%8'+.

2.7."E, 8%-)+ 30%')(,

L$ >%e %*c(-$* e* i-)(c&(# (" -e#c(!$ /%'eni" c$n %n )#$!%c&$ e=c"%*i'$ 3!i#ec&$ )(#( /'ene* e*&%!i(n&e*? !e "( %ni'e#*i!(! n(ci$n(" @S(n&i(8$An&ne: !e M(3$"$B.>%e c$n*&( !e %n &$&(" !e 262 ("%-n$*.

$ACULTADES

ALUMNADO

$AT ,5$EC ,+$IIA 66$IC 1+1

$CAM ,2,$CSEC ,+$IMG 1

$DCCPP

2

$CM 10.$C 10.

$CA 2,.TOTAL 262.

FUENTE OGE

2.7.2. M%-)+ O69%0(1

E" -e#c(!$ $/e&i'$ *e#7n "$* (!$"e*cen&e* 3 /'ene* c$n )e#f" !ee*&%!i(n&e*. E" )#$!%c&$ *e c$n*%-i#7 !en$ !e "$* e*&("eci-ien&$* !e

e*&%!i$? 3( *e( en e" #e(? $ en "( $#( !e en(!(? )%!ien!$ #e-)"(:(# %n

!e*(3%n$.


8/38


Y( >%e "( -(3$#9( !e )#$!%c&$* >%e *e 'en!en en "( %ni'e#*i!(! c$n&iene %n

e-)(>%e 3 %n( -(#c( >%e n$ 4('$#ece ( *% )#$!%c&$ 3( >%e n$ ()#$)i(!(

)(#( %n )#$!%c&$ >%e >%ie#( $&ene# e" )$*ici$n(-ien&$ !e *%* c"ien&e*. P$# "$>%e n%e*( -(#c( @:%-$* (#B )#$)$#ci$n(#( %n e-)(>%e *e8%#$? "i-)i$?

((c&i'$ 3 *$#e &$!$ i-)(c&(n&e? (cien!$ >%e e" n%e*$ -e#c(!$ $/e&i'$

*e !i4e#encie !e "$* !e-7* (" c$n*%-i# e*&e )#$!%c&$? 3( >%e "( -(#c( "$ >%e

%*c( e* #e"(ci$n(#*e c$n "$* e*&%!i(n&e* 3 >%e e""$* *ien&(n >%e (" c$n*%-i#

@:%-$* (#B e*&;n $&enien!$ enefci$*.

2.7.7 U'(1%-4

E" Uni'e#*$ $

)$"(cin !e" c%(" *e e=(e#7 "( -%e*( #e*)ec&i'( )(#( e" (n7"i*i* !e "(

!e-(n!( "( %ni'e#*i!(! n(ci$n(" @S(n&i(8$ An&ne: !e M(3$"$B e* !e ,,6.

2.7.. M/%40-.

$ACULTADES

ALUMNADO

ENCUESTA

!."2"2#

$AT ,5 ,0 11.,,$EC ,+ 6 1,.+$IIA 66 0 2.5$IC 1+1 21 6.,5$CAM ,2, 12.$CSEC ,+ ,0 11.$IMG 1 25 +.,$DCCPP 2 ,+ 1.2$CM 10. 22 6.6

$C 10. 2, 6.0$CA 2,. ,+ 1.00TOTAL 262. ,,6 1.

$ACULTADES ALUMNADO ENCUEST !.!"#7;25$AT ,5 5$EC ,+ 6$IIA 66 1$IC 1+1 ,$CAM ,2, 5$CSEC ,+ 5$IMG 1 ,$DCCPP 2 5

$CM 10. ,$C 10. ,$CA 2,. 5TOTAL 2#


9/38


2.. P-=%))(*' +% , +%8'+ = %-0

P-=%))(*' +% ,+%8'+.

2.5.

D%0%-8(')(*' +% , +%8'+ ('40(4%)>

PROYECCIN DE LA DEMANDA INSATIS$ECHAA?

P-=%))(*'+% ,

+%8'+META

P-=%))(*'+% , %-0

D%8'+I'40(4%)>

2!

"5

1?2+6?16 2?2? 1?6,?05

2!"#

1?206?,0 +?0? 5?+21?611

2!";

1?26?602 16?01?2 15?522?510

2!"

1?,+?+2 ?,66?0 ,?5?0

2!"- N/8%- +% ),(%'0%4 3- +( 1N/8%- +% +(4 , 4%8' +N/8%- +% ),(%'0%4 , 4%8' +N/8%- +% ),(%'0%4 , ? ,6?5

I')-%8%'0 +% -/0%-@4 + +% )-%)(8(%'0 1.'')( +(-( 200, '8%- +% ),(%'0%4 3- ? ,6?5.

PROYECCIN DE LA DEMANDA METAA? P-=%))(*' +% ,

+%8'+

O69%0(1

$)0-4%/-(+

+

P-=%))(*' +% ,+%8'+ META

2!"5

2?,0?652 5., 1?2+6?16

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2?,6+?5 5., 1?206?,0

2!";

2?,06?6 5., 1?26?602

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2?5?56 5., 1?,+?+2

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%e #in!( e*&e en&$#n$ 3 (n&ici)7n!$*e "$ -7* )$*i"e ( "(* (-en(:(*>%e )%e!(n )#e*en&(#*e. Se )#e*en&( ( c$n&in%(cin "( *i&%(cin (c&%(" !e" en&$#n$8ene#(" !e "( e-)#e*( c$n %n( !e*c#i)cin #e"e'(n&e !e c(!( %n$ !e "$* !i*&in&$*4(c&$#e* >%e )$!#9(n (4ec&(# $ 4('$#ece# "( ()e#&%#( 3 e" -(n&eni-ien&$ !e" ne8$ci$en e" &ie-)$.

7.2. A',(4(4 +% ,4 )0-%4 8)- 86(%'0,%4.

7.2.". $)0-%4 4)(,%4 = )/,0/-,%4.GONALO MALDONADO C(-i$* en "( 4(-i"i(

Ac&%("-en&e "( 4(-i"i( ( )(*(!$ !e *e# %n( en&i!(! %ni4$#-e 3 )#e!eci"e !$n!e

e" )()7? "( -(-7 3 "$* i/$* &en9(n #$*$* 3 #$"e* !efni!$* ( "( 4(-i"i( !$n!e *e

-%e*( %n e*cen(#i$ '(#i$)in&$ !e )e#*$n(*? !$n!e "( c$n*(n8%ini!(! n$ e*?

nece*(#i(-en&e? "$ >%e 8ene#( '9nc%"$*. P(#( e-)e:(#? "( 8en&e *e c(*( c(!( 'e:

-en$* 3 -%c$* !e "$* -(i-$ni$* >%e *e c$nc#e&(n &e#-in(n en !i'$#ci$. Dee*$* c(*(-ien&$* 4(""i!$* *("en n%e'(* 4$#-(* !e $#8(ni:(cin 4(-i"i(# !$n!e?

)$# e/e-)"$? e" #$" !e )()7 e* &$-(!$ )$# e" &9$ !e "$* ni$* $ )$# e" n$'i$ !e "(

-(!#eQ !$n!e "$* e#-(n$* &ienen !$* )(!#e* $ !$* -(!#e* )$#>%e "(* n%e'(*

)(#e/(* !e *%* )#$8eni&$#e* &(-i;n (*%-en 8%*&$*(-en&e e*e #$"Q %n( 4(-i"i(

!$n!e "(* n$'i(* $ n$'i$* !e "$* i/$* )(*(n ( 'i'i# (/$ e" -i*-$ &ec$?

c$n'i#&i;n!$*e? !e e*&( 4$#-(? en n%e'$* i/$* 3 -ie-#$* !e)en!ien&e*.

Fen-en$* *$ci$ec$n-ic$* c$-$ "( -i8#(cin $ "( inc$#)$#(cin !e "(* -%/e#e*

en #$"e* )#$!%c&i'$* (n )e#-i&i!$ >%e e""(* 3 3( n$ *%* -(#i!$* *e(n c(e:(* !e

4(-i"i(.


11/38


7.2.2. $)0-%4 +%8-&)4.

L$* !i'e#*$* 4(c&$#e* "($#("e* >%e 4$-en&e e inc#e-en&en e" e-)"e$.

De (c%e#!$ ( "(* )#$3ecci$ne* !e "( )$"(cin? )(#( e" ($ 221 "( )$"(cin

(*cen!e#7 ( ,, -i""$ne* 1 -i" )e#*$n(*. Y "( &(*( !e c#eci-ien&$ (n%(" e* !e

1.1,. E*&e c#eci-ien&$ $#i8in(#9( %n inc#e-en&$ !e "( !e-(n!(.

T(n&$* '(#$ne* c$-$ -%/e#e* !e" *ec&$# *$ci$ec$n-ic$ e*&7n (!$)&(n!$ %n

e*&i"$ !e 'i!( c$n$ci!$ c$-$ @*$f*&ic(!$*B? e*&e 8#%)$ !e )e#*$n(* *$n

-$!e#n$*? e!%c(!$*? "ie#("e*? 3 '("$#(n -%c$ *% i-(8en )e#*$n("? e*&7n

)en!ien&e* !e *% e*&(&%* 3 *$n (*i!%$* c$n*%-i!$#e* !e )#$!%c&$* "i8&? 3 *%e"en

#e("i:(# *%* c$-)#(* )$# !e"ei&e -7* >%e )$# nece*i!(!.

$/%'0%: ESTILOS DE VIDA A-%,,' M-F%0('

7.2.7. $)0-%4 3,@0() ,%,%4.

L( "e3 N 25+1? C!i8$ !e )#$&eccin 3 !e4en*( !e" c$n*%-i!$#? >%e 'e"( )$# e"

c%-)"i-ien&$ !e "$* !e#ec$* 3 -ec(ni*-$* e4ec&i'$* )(#( "( )#$&eccin !e "$*

c$n*%-i!$#e*.N%e'(* "e3e* $ n$#-(* >%e )%e!en )#$-%"8(#*e (n&e* !e" &;#-in$ !e" (c&%("

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7.2.. A43%)0 E)'*8()

E" Pe# e*&7 c#ecien!$ ec$n-ic(-en&e? )%e* *e c$n'e#&i#7 en "( *e8%n!(

ec$n$-9( !e L(&in$(-;#ic( c$n -(3$# c#eci-ien&$ en e" 21 3 215.

EL PI en &en!enci( c#ecien&e? "$ c%(" c$ni%3e (" inc#e-en&$ !e "( *$"'enci(

ec$n-ic( 3 )$!e# (!>%i*i&i'$.

Se )#e'; >%e )(#( e" 215 "( )$"(cin ec$n-ic(-en&e (c&i'( en e" Pe# *%)e#e

"$* 1+ -i""$ne* !e )e#*$n(* en e" 215? "$ >%e *i8nifc( %n( &(*( !e c#eci-ien&$

(n%(" !e" 1.+1 )(#( e" )e#i$!$ 21215.

E" ($ )(*(!$? e" Pe# "i!e#(( en L(&in$(-;#ic( e" inc#e-en&$ !e" )$!e#

(!>%i*i&i'$ !e *% )$"(cin. Y "( &en!enci( e* "( -i*-( )(#( e" )#e*en&e ($.


12/38


7.7. E40-/)0/- )83%0(0(1 +%, 8%-)+.

L( *i&%(cin (c&%(" !e" -e#c(!$ !e *e#'ici$* )#$!%c&$* n(&%#("e* en "( ci%!(! !e%(#(: 'iene c#ecien!$ c$n*&(n&e-en&e 8#(ci(* (" !e*(##$""$ ec$n-ic$ !e "(

"$c("i!(! 3 "( #e8in 8#(ci(* ( "(* -ine#(* >%e 'ienen )#$'$c(n!$ %n inc#e-en&$e=ce*i'$ !e" !ine#$ >%e (e c$-$ c$n*ec%enci( >%e *e e"e'en "$* )#eci$* !e c(*i&$!$. L$* ci%!(!(n$* c%en&(n c(!( 'e: -7* c$n )$!e# (!>%i*i&i'$ *%fcien&e c$-$)(#( )#e*%)%e*&(# 8(*&$* en ene&eni-ien&$? c$n*%ccin? e&c. E* )$# e*&$ >%e e")(n$#(-( ec$n-ic$ &iene %n( &en!enci( c#ecien&e 3 c$-$ c$n*ec%enci( !e e*&$*%#8en e-)#e*(*? &(n&$ )e>%e(* c$-$ -e!i(n(* en e" #%#$ !e "$* *e#'ici$* &("e*c$-$ 'en&( !e )#$!%c&$* n(&%#("e*? e&c.

7.. C83%0(+-%4 A)0/,%4.L$* )#inci)("e* c$-)e&i!$#e* !i#ec&$* *$n !e*c#i&$* ( c$n&in%(cin.

ROSSONERO

Uic(!( en "( ('. L%:%#i(8( 65? $4#ece %n( '(#ie!(! !e )#$!%c&$* c$-$ (&i!$*?)(*&e"e*? $c(!i&$*? en*("(!(*? )$*e*? !%"ce*? ene $$*.

F#%&e"$

C$n*i!e#(!( c(4e&e#9((# !e /%8$* 3 (&i!$* *(n!Kice#9(. Uic(!( en J#. Si-n$"9'(# 6+ 2!$ )i*$.

$#(#i$ !e (&encin !e L%ne* ( !$-in8$ !e 0 (.-. 1, ).-.? 16 22 ).-.

7.5. A8%'4 C83%0(0(14.


13/38


7.#. A',(4(4 $ODA.

DEBILIDADES

A" *e# %n )#$!%c&$ n%e'$? >%e

#eci;n *e e*&7 (cien!$

c$n$ci!$? e=i*&i#7 !%!(*? e" c%("

)$!#9( $#i8in(# %n( #e*i*&enci(

(" c(-i$.

L(* 4#%&(* e* %n )#$!%c&$ )$c$

c$n*%-i!$ )$# "$* /'ene*

e*&%!i(n&e*? )$# "$ >%e

#e*%"&(#7 !e -(ne#( 8#(!%(" *%

(ce)&(cin.

F("&( !e c()i&(" -$ne&(#i$

nece*(#i$ )(#( inici(# !ic$

)#$3ec&$.

FORTALEZAS

Se c%en&( c$n %n )"(n !e ne8$ci$

ien e*%c&%#(!$ >%e 4(ci"i&(#( "(

()e#&%#( 3 8%i(#( e"

-(n&eni-ien&$ e*(&;8ic$ !e"

ne8$ci$.

Se &iene #e"(cin !i#ec&( c$n "$*

)#$'ee!$#e*.

Se &iene c$n$ci-ien&$ (-)"i$ !e"

4%nci$n(-ien&$ !e" ne8$ci$.

Se #in!( %n( i-(8en /$'en?

n%i&i'( 3 4#e*c(.

E" )#$!%c&$ e-)"e(#( %n

e-)(>%e inn$'(!$#? !e 47ci" %*$?

AMENAZAS

L$* c$-)e&i!$#e* )%e!en

"(n:(# )#$!%c&$* n(&%#("e*? >%e

#ee-)"(cen ( :%-$* (# .

F("&( !e c$n$ci-ien&$ !e" '("$#

n%i&i'$ )$# )(#&e !e "$*

c$n*%-i!$#e*.

Fen-en$* n(&%#("e* 3 )"(8(*

>%e )%e!( )e#/%!ic(# "( c("i!(!

!e "( -(&e#i( )#i-(.

OPORTUNIDADES

E" )#$!%c&$ *e !i*i%i#7 en "(

c%i!(! %ni'e#*i&(#i(? 3( >%e *e

c$ncen( n%e*$ -e#c(!$

$/e&i'$.

E" c$n*%-i!$# )e#%(n$ ($#(

%*c( )#$!%c&$* >%e (!e-7* !e

*(&i*4(ce#"e "$ n%(n? 3( >%e

e*&(-$* en %n( ;)$c( en "( >%e

&$!$ e* *in&;&ic$ 3 )#$ce*(!$.

E" )$!e# (!>%i*i&i'$ >%e *e 'iene

inc#e-en&(n!$? 8#(ci(* ("

c#eci-ien&$ ec$n-ic$ !e "(


14/38


IV.PLANEAMIENTO ESTRATEGICO

.". VISION

@Se# "( -(#c( )#e4e#i!( !e /'ene* e*&%!i(n&e* 3 ( ni'e" !e &$!$ %(#(: -e!i(n&e %n)$*ici$n(-ien&$ en c(!( %n( !e *%* -en&e* )#ef#i;n!$n$* c$-$ )#$!%c&$ n%i&i'$ 3

-$!e#n$B.

.2. MISIN

@L"en(# c(!( !9( ( n%e*$* c$n*%-i!$#e* !e n%icin 3 ("e8#9(B

.7. VALORES

1. Re*)$n*(i"i!(!.

2. Inn$'(cin.,. Le("&(!.. Me/$#(-ien&$ c$n&in$.5. C("i!(! !e" )#$!%c&$.6. P%n&%("i!(!.

.. O69%0(14 -'()(',%4.

Se# !i4e#enci(!$ !e n%e*$* c$-)e&i!$#e* )$# n%e*( c("i!(! !e *e#'ici$.

P$*ici$n(#n$* en "$* )#=i-$* 2 ($* c$-$ "( e-)#e*( "9!e# en 'en&( !e c(4; !e

>%in%( !e ("&( c("i!(! ( ni'e" !e "( "$c("i!(! !e %(#(: 3 )$*&e#i$#-en&e ( ni'e"

#e8i$n(".

O&ene# %n 2 !e #en&(i"i!(! ne&( !e*)%;* !e" )#i-e# *e-e*e.

E*&(# *ie-)#e ( "( '(n8%(#!i( en c%(n&$ ( 8%*&$* 3 )#e4e#enci(* !e n%e*$*

c"ien&e*? -$*(n!$ n%e*( )#e$c%)(cin (ci( e""$* -e!i(n&e enc%e*&(* (

n%e*$* c"ien&e* c(!( ($.

O&ene# %n 1 !e c#eci-ien&$ !e c"ien&e* !%#(n&e e" )#i-e# ($.

L$8#(# ("i(n:(* e*(&;8ic(* !en$ !e" "()*$ !e %n ($ c$n n%e*$* )#$'ee!$#e*

)(#( (ce# !e n%e*$ *e#'ici$ e" -7* )%n&%(" 3 (c&%(" >%e *e )%e!(.


15/38


.5. E40-0%(4 $ODA.

C-0 3,. Me/$#(# "( in4#(e*%c&%#( !e" "$c(" S(&i*4(ce# &$!(* "(* nece*i!(!e* !e n%e*$ c$n*%-i!$# c$n %n *e#'ici$ !e c("i!(! C$ni%i# (" !e*(##$""$ )e#*$n(" 3 )#$4e*i$n(" !e n%e*$* ((/(!$#e*? c$n

c()(ci&(ci$ne*. F$#-(# ("i(n:(* e*(&;8ic(* c$n n%e*$* )#$'ee!$#e* )(#( &ene# )#$!%c&$* !e

%en( c("i!(! ( %n -e/$# )#eci$.

M%+(' 3,.

Fi!e"i:(cin !e "$* c"ien&e* Rec%)e#(# e" c()i&(" in'e#&i!$ M(n&ene# %n c"i-( e-)#e*(#i(" >%e 8ene#e c$nf(n:(

3 "( -e/$#( c$n&in%(. Gene#(# %&i"i!(!e* )(#( -(n&ene# "( *$"'enci( fn(ncie#(.

L- 3,.

Rec$n$ci-ien&$ !e n%e*( -(#c( ( ni'e" "$c("

Inc#e-en&$ !e n%e*(* 'en&(* A-)"i(cin !e n%e'(* *%c%#*("e* ( ni'e" "$c(".

.#. E40-0%(4 G%'-()4.

Se ( $)&(!$ )$# ()"ic(# %n( e*(&e8i( !e !i4e#enci(cin? )%e* *e )#e&en!e -(n&ene#

"(* c(#(c&e#9*&ic(* $ (i%&$* >%e -(#>%en "( !i4e#enci( 3 (ce# nic$ ( n%e*$

)#$!%c&$. Se $4#ece#7 en'(*e* n$'e!$*$* -7* e" "$8$ !e "( e-)#e*(.

V. PLAN DE MERCADOTECNIA

V." MERCADO OBJETIVO Y PER$IL DEL CONSUMIDOR


16/38


N%e*$* c"ien&e* c$-)#(#9(n "$* /%8$* 3 !i*4#%&(#9(n !e n%e*$ *e#'ici$ )$#>%e*$-$* ("&(-en&e !i4e#enci(!$*. A!e-7* (!>%i#i#9(n e" )#$!%c&$ 3 *e#'ici$ en $#(*!e "( -((n( 3 en "(* &(#!e* (*&( "(* 6 )-Q )$# "(* -((n(* c$-$ !e*(3%n$ 3

#e4#i8e#i$ 3 en $#(* !e "( &(#!e c$-$ )$*e )(#( e" ("-%e#:$.L( c$-)#( "$ (ce )$# i-)%"*$ (" #ec$n$ce# "( nece*i!(! f*i$"8ic( !e in8e#i# ("8$"i8e#$ ( *% $#8(ni*-$ 3 $(* 'ece* )$# "( )%"ici!(! )e#cii!(.

V.2 MEZCLA DE MERCADOTECNIA

POSICIONAMIENTON%e*$* /%8$* *e )$*ici$n(#7n c$n*i!e#(n!$ "$* *i8%ien&e* c$nce)&$*Di4e#en&e* 3 e*)eci("e* P$#>%e *e#7n /%8$* n(&%#("e*? 4#e*c$*? !e"ici$*$*? ((*e !e 4#%&(* )$c$ (c((!(* c$-$ &("? c$n )#$)%e*&( #e8i$n(" 3 &en!#7n'(*$* )e#*$n("i:(!$* (!e-7* !e %n *e#'ici$ !i4e#enci(!$.

E" !i*e$ ""(-(&i'$ !e "( -(#c( 3 "( #e)#e*en&(cin e*&;&ic( !e"e*&("eci-ien&$.

PRODUCTOO4#ece-$* /%8$* ( (*e !e 4#%&(* )$c$ %*(!(* en e*&e &i)$ !e -e#c(!$?("&(-en&e !i4e#enci(!$? c$n c("i!(! 3 %n e=ce"en&e *e#'ici$.L( c("i!(! !e" )#$!%c&$ c$n*i*&i#7 en "( 4#e*c%#( !e n%e*$* in*%-$*? "(i8iene 3 *("%#i!(! !e "$* -i*-$* 3 %n( (!ec%(!( )#e*en&(cin en '(*$*)e#*$n("i:(!$* c$n &()(*. L( c("i!(! !e n%e*$* c$"($#(!$#e* )e#-i&i#7(*e8%#(# "( c("i!(! !e n%e*$* )#$!%c&$*.C$n&(#e-$* c$n %n( (-)"i( '(#ie!(! !e -e:c"(* !e 4#%&(* *$#e &$!$

#e'("$#i:(n!$ "(* )#$)ie!(!e* ("i-en&ici(* 3 c%#(&i'(* !e "(* 4#%&(* #e8i$n("e*.

PLAZAN%e*$ ne8$ci$ e*&(#7 %ic(!$ en e" C%i!(! %ni'e#*i&(#i( *n 4#en&e ( "()%e#&( )#inci)(" !e "( %ni'e#*i!(! en *(nc(3(n? %n( :$n( !e 8#(n %/$ !e)e#*$n(* en e" !i*i&$ !e %(#(:? )#$'inci( !e %(#(:? !e)(#&(-en&$ !eAnc(*.O4#ece#e-$* e" *e#'ici$ De"i'e#3? )(#( -7* c$-$!i!(! !e n%e*$* c"ien&e*.

PRECIO

C$n*i!e#(n!$ e" *e8-en&$ (" >%e !i#i8i-$* n%e*$* )#$!%c&$* 3 *e#'ici$* 3 "(("&( c("i!(! !e "$* -i*-$*? n%e*$* )#eci$* *e#7n !e ni'e" !e "( c("i!(! !en%e*$* )#$!%c&$*."$* )#eci$* *e#7n ( #(:n !e "$* c$*&$* enc(%*(!$* en "(* $)e#(ci$ne* !ec$-)#( 3 #e*&(n&e*? )(#( "( e"($#(cinQ 3 *e#'ici$ !e "( e-)#e*(.L$* -$n&$* $*ci"(n ene S.6. -$n&$ >%e c$n*i!e#(-$* #(:$n("e? *i&$-(-$* en c$n*i!e#(cin "$* )#eci$* !e "$* )#$!%c&$* *i-i"(#e* 3 &(-i;n"$* #e*%"&(!$* !e "( enc%e*&( #e("i:(!(

PROMOCIONA" inici$ #e("i:(#e-$* )%"ici!(! ( (';* !e 8i8(n&$8#(49(* en "(* :$n(*!$n!e (3 -7* %/$ !e )e#*$n(*? c$n e" -en*(/e cen(" !e n%e*$ )#$!%c&$


17/38


n%e*$* /%8$* ne&(-en&e n(&%#("e*? 4#e*c$* 3 !e %en *($#? ( (*e !e 4#%&(*c$n )#$)%e*&( #e8i$n(" 3 *$#e &$!$ )$c$ %*(!(* en e" -e#c(!$ !e /%8$*.

P$*&e#i$#-en&e c$nf(-$* en >%e n%e*$ -e/$# )%"ici*&( *e#7n "$* c"ien&e**(&i*4ec$*? )$# e""$ e* 4%n!(-en&(" (*e8%#(# *% *(&i*4(ccin.A(!ien!$ c$-$ e*(&e8i( 4%e#:(? *e !i4%n!i#7 %n *)$& )%"ici&(#i$ -e!i(n&e#(!i$ 3 &e"e'i*in? Me"$!9( #(!i$ 3 MTV ? #e*)ec&i'(-en&e.

Un (8#(ci(!$ !i*e$ 3 )#e*en&(cin !e" e*&("eci-ien&$ *e#7 &(-i;n %n-e!i$ !e )%"ici!(!.

A*i-i*-$ *e #e)(#&i#7n #e)#e*en&(&i'(* &(#/e&(* en "(* :$n(* ("e!((* (""$c(" 3 )$# *%)%e*&$ ( n%e*$* c"ien&e* !en$ !e" e*&("eci-ien&$.

Se %&i"i:(#7 "(* #e!e* *$ci("e* !$n!e "$* c"ien&e* )$&enci("e* )$!#7n 'i*%("i:(#n%e*$* )#$!%c&$* 3 *e#'ici$.

VI. PLAN DE OPERACIONES

#." ESTRATEGIA DE OPERACIONESL( -e&( en 'en&(* >%e *e >%ie#e "$8#(# )(#( %n ($ e* !e ()#$=i-(!(-en&e S.10? !ei!$ ( >%e e* e" )#i-e# ($ 3 n$ *e 'e#7 -%c( 8(n(nci(.Dei!$ ( >%e e* 4#%&( 3 >%e *e >%ie#e #in!(# )#$!%c&$* !e c("i!(! 3 >%e c(!(4#%&( -(n&en8( *%* n%ien&e* (*&( e" -$-en&$ !e *e#'i#"$ *e #en$'(#( e"

in'en&(#i$ c(!( 2 !9(*.E" &ie-)$ ()#$=i-(!$ >%e "e &$-(#7 ( (&en!e# ( c(!( c"ien&e *e#7 !e 1 -in()#$=i-(!(-en&e? )%e* e*&e )#$ce*$ e-)e:(#( c$n e" )e"(!$ !e "(* 4#%&(* "ic%(!$3 fn("-en&e *e#'i!$.C$-$ )$"9&ic( !e "( e-)#e*( *e (ce)&(#7 %n .5 )#$!%c&$* !e4ec&%$*$*? e*&ee*&7n!(# n$ *e#7 (ce)&(!$ )(#( "(* 4#%&(*? )$!#7 *e# en '(*$* 3 *$#e&e*.N%e*$* c"ien&e* *e#7n (&en!i!$* en e" &ie-)$ !e 1 -in%&$* )$# "$ (n&e*-enci$n(!$? e*&e )#$ce*$ n$ )$!#7 *e# ()#e*%#(!$.L$* $/e&i'$* )"(n&e(!$* *e#7n c$n "( fn("i!(! >%e e" c$n*%-i!$# #eci( %n

)#$!%c&$ >%e c%-)"( "$* e*&7n!(#e* !e c("i!(!? e* !eci# n$ c(-i(# ni '(#i(# e")#$!%c&$ inici(".

#.2 DISEO DEL SISTEMA DE OPERACIONES

DISEO DE PRODUCTO


18/38


E*)ecifc(ci$ne* &;cnic(* !e" )#$!%c&$ 4#%&(* c$-)"e&(-en&e n(&%#("e*?)#e)(#(!(* (" in*&(n&e? n$ &iene nin8n &i)$ !e c$n*e#'(n&e? c$n&iene (:c(#*e8n "( 4#%&(? )e*$ ne&$ e* !e , -"? &(-($ !e" '(*$ e* !e 11 $n:(*.

M(#c( !e" )#$!%c&$ E" n$-#e !e" )#$!%c&$ )#$)%e*&$ e* UMOS? c$n *%#e*)ec&i'$ "$8$.

C(#(c&e#9*&ic(* !e" en'(*e E" )e*$ e* !e , -"? !ee *e# -(n&eni!$ en"%8(#e* 4#9$* !e )#e4e#enci(? c$n*%-i!$ in-e!i(&(-en&e )(#( >%e n$ )ie#!(*%* '("$#e* n%ici$n("e*? n$ #e&$#n("e )%e* e" en'(*e e* !e )"7*&ic$. E"c!i8$ !e (##(* e* e*&e 3 *e -%e*( en "( e&i>%e&(.

Re8i*$* 3 )e#-i*$* "e8("e* *e (#7 "$* #e*)ec&i'$* #e8i*$*? ce#&ifc(ci$ne*

3 c$n$"e* c$n "( fn("i!(! !e )$!e# e-)#en!e# "( i!e( 3 )$!e# %ic(#"( en%n "$c(".

UBICACIN DE LA INSTALACIONE" "$c(" e*&(#7 %ic(!$ en "( CUIDAD UNIVERSITARIA SN 4#en&e ( "( )%e#&()#inci)(" !e "( %ni'e#*i!(!.E" "$c(" !ee e*&(# ce#c( ( "$* c"ien&e* )$# "$ >%e *e e"i8i %n "$c(" c;nic$?&(-i;n e*&7 !e (c%e#!$ ( "$* )#eci$* !e "( c(#&( >%e *$n %n )$c$ ("&$*.A *9 -i*-$ *e &$- c$-$ ien e"e8i# e*&e "$c(" )$#>%e e* !e 47ci" (cce*$? "$c%(" n$* !(#7 c$-$ )#inci)(" enefci$ "( c$nc%##enci( 4#ec%en&e !e "( 8en&e.

P(#( e" )e#*$n(" e*&( %ic(cin &(-i;n e* enefci$*( )%e* e* c;nic$ 3 !e47ci" (cce*$.L( )#inci)(" fn("i!(! !e "( %ic(cin e* >%e "$* in*%-$* *e )$!#7n ""e'(# c$n4(ci"i!(! 3 >%e e*&$* )e#-(ne:c(n c$n "( -i*-( c("i!(! $4#eci!(.

DISTRIBUCION DE PLANTA


19/38


A c$n&in%(cin *e )#e*en&( e" !i(8#(-( !e %/$ )(#( UMOS. En e*&e *e)%e!e 'e# >%e "(* $)e#(ci$ne* !e "( e-)#e*( *e !i'i!en en e* 8#(n!e*(c&i'i!(!e* ()e#&%#( !e" "$c("? )e!i!$ 3 'en&( 3 cie##e !e" "$c(".

VII. ORGANIZACIN DE RECURSOSHUMANOS

;.". DISEO ORGANIZACIONAL

;.2 DISEO DE LA CULTURARECLUTAMIENTOE* e" )#$ce*$ !e "$c("i:(#? i!en&ifc(# 3 ((e# *$"ici&(n&e* c()(ce*? )$# e""$ *e e*&("ece "(*)#inci)("e* 4%en&e* !e #ec"%&(-ien&$ e=&e#n$

An%nci$*

Rec$-en!(ci$ne* !e e-)"e(!$*A (';* !e "(* #e!e* *$ci("e*.A8enci(* !e e-)"e$ )"ic$ $ )#i'(!$Se#'ici$* !e )e#*$n(" &e-)$#("


20/38


Un( 'e: >%e *e &iene "( "i*&( !e c(n!i!(&$*? *e )#$*i8%e c$n "( e'("%(cin? "( c%(" *e (*( enE" c%##9c%"$ )e#*$n("L( ene'i*&( )e#*$n("

SELECCINE* e" )#$ce*$ !e e=(-in(# ( "$* *$"ici&(n&e* !e e-)"e$ )(#( (*e8%#(#*e !e >%e "$* c(n!i!(&$*-7* ()#$)i(!$* *e(n "$* c$n(&(!$*? e*&e )#$ce*$ "$ e4ec&%(#7 e" 8e#en&e 8ene#(". L%e8$ *ef#-(#7 %n c$n(&$ !$n!e *e c$n&e-)"e "$* (c%e#!$* 3 c$n!ici$ne* en enefci$* )(#( e"*e"ecci$n(!$.

CONTRATACINSe c"(*ifc(#7 enC$n(&(cin )$# &ie-)$ !e&e#-in(!$ e* !e c(#7c&e# &e-)$#("? )(#( *% #en$'(cin *e &$-(#7en c%en&( e" !e*e-)e$ en *%* 4%nci$ne* 3 n$ )$!#7 e=ce!e# "$* , -e*e*.C$n(&(cin )$# &ie-)$ in!e&e#-in(!$ *e ()"ic( ( "(* 4%nci$ne* !e c(#7c&e# (!-ini*(&i'$?

*$)$#&e % $$ c(#8$ >%e *%8ie#e )#$ce*$* )(#( >%e "( e-)#e*( )%e!( *e8%i# $)e#(n!$ !e-(ne#( efcien&e.

;.7 PRINCIPALES POLITICAS ORGANIZACIONALES

Se #ecii#7 incen&i'$* c%(n!$ "(* 'en&(* *e inc#e-en&en. Se #ec$n$ce#7 (" -e/$# ((/(!$# !e c(!( -e*? 3 *e (#7 !e -(ne#( )"ic(? )(#(

>%e e" #e*&$ !e" )e#*$n(" *e *ien&( -$&i'(!$ 3 &en8( -(3$# c$-)#$-i*$ c$n "(e-)#e*(.

Se "e* (8(*(/(#7 )$# e'en&$* i-)$#&(n&e*? 3( *e( en !9( !e" ((/(!$#? !9( !e "(-(!#e? !i( !e" )(!#e? fe*&(* )(i(*? n('i!(!? 3 $$*.

Se &en!#7 %n $#(#i$ >%e n$ e=ce!( "(* 0 $#(* "($#("e*? *i e* nece*(#i$ *e "e)(8(#7 "(* $#(* e=(*.

Pe#-i&i# >%e e" ((/(!$# *e *ien&( ien 3 "$8#e e" e>%i"i#i$ ene *% ((/$? *% 'i!()e#*$n(" 3 4(-i"i(#.

;. POLITICAS DE RECURSOS HUMANOS L(* #e-%ne#(ci$ne* 3 *("(#i$* *e#7n -en*%("e*? f/(!(* !e (c%e#!$ (" -e#c(!$

"($#("? (" &i)$ !e &(#e( (*i8n(!( 3 e" 8#(!$ !e #e*)$n*(i"i!(!. Se c%-)"i#7 c$n "(* #e-%ne#(ci$ne* e*&("eci!(* )$# "e3. Se c%-)"i#7 c$n &$!$* "$* enefci$* 3 ("8%n$* (!ici$n("e* c$-$ -$'i"i!(!?

(*i8n(cin e*c$"(#? 3 (c&i'i!(!e* #ec#e(&i'(*.


21/38


VIII. PLAN $INANCIERO

." PROYECCION DE LA INVERSION

CUADRO DE INVERSIONES EMPRESA FRU JUICE S.A.C.Nuevos Soles/Abr-2014

RURO MON!O "A#O 0$ACTIVO FIJO S/. 7,816.50!erre%o S/. -Obr&s '(v(les S/. -M&)u(%&r(& * e)u(+o S/. 2,0.00

Muebles * e%seres S/. 4,.0

INTANGIBLES S/. 400.00&sos 3e or&%(5&'(6% * &37(%(sr&'(6% S/. 400.00Esu3(os S/. -CAPITAL DE TRABAJO S/. 1,7!.4E8e'(vo S/. 1,000.00E9(se%'(&s S/. :;.4:

!O!A< S/. ,.:

M"#$%#& '

#()#&

* P)#+- T-%

Mes&s 4 200 00

S(ll&s 1 0 00Mes& &l& 3e b&r 1 0 0S(ll&s &l&s 4 40 10

V&sos 3e 'r(s&l :0 4 120Ue%s(l(os 20 100

M"() '

#"- * P)#+- T-%


22/38


Re8r(er&3or& 1 00 00&rr& 3e

&e%'(6% 1 00 00

E9=(b(3or& 3ev(3r(o 1 1200 1200

E9(%or 1 0 0Oros E%seres 2:.

4!66.5

VIII.2. PROYECCION DE VENTAS

CAN!IDAD PRODUCIDA POR

A#O "E% v&sos$A#O 1 2 : 4 I%'re7e%o

+or'e%u&l > > 10> 12>!U!IFRU!I

4:20 4: 4 : 0:MIJUICE

400 ;0 124 ;: ;44FU


23/38


M&er(& Pr(7& ,;0.00 ;2,1.00 ;;,;:.4 ,;;1.22 ,0:.;;


24/38


MANO DE OBRA DIRECTA

A3O 1 A3O 2 A3O A3O 4 A3O 5

S$-)#& Coso !o&l Coso !o&l Coso !o&l Coso !o&l

Coso

!o&l

Juuero"&$

S/.

14,400.00 S/. 1,120.00

S/.

1,:2.0

S/.

1;,2.

S/.

20,11.0;

A*u3&%e

S/.

,000.00 S/. ,:00.00

S/.

,04.00

S/.

;,44.40

S/.

,:2.:Coso !o.

M.O.D.

S/.

20,400.00 S/. 21,420.00

S/.

2:,1::.0

S/.

2,44.

S/.

2,00.0

COSTOS INDIRECTOS DE FABRICACIN

COS!OS INDIREC!OS DE FARICACI?N A3O 1 A3O 2 A3O A3O 4 A3O 5

Coso !o&l Coso !o&l Coso !o&l Coso !o&l Coso !o&lServ('(o 3e

&u&

S/.

40.00

S/.

40.00

S/.

40.00

S/.

40.00

S/.

40.00E%er@&

El'r('&

S/.

1,00.00

S/.

1,00.00

S/.

1,00.00

S/.

1,00.00

S/.

1,00.00

Al)u(ler S/.1,000.00

S/.1,000.00

S/.1,000.00

S/.1,000.00

S/.1,000.00

Ar@'ulos

3e l(7+(e5&

S/.

;20.00

S/.

;20.00

S/.

;20.00

S/.

;20.00

S/.

;20.00S/.

21,000.00

S/.

21,000.00

S/.

21,000.00

S/.

21,000.00

S/.

21,000.00

COS!O DE

VEN!A

S/.

110,10.00

S/.

114,1.00

S/.

122,10;.44

S/.

1:2,21.1

S/.

14,4.:;

AS!OS DE ADMINIS!RACI?N

De&lle A#O 1 A#O 2 A#O : A#O 4 A#O

A37(%(sr&3or

S/.2,400.0

0 S/.2;,;20.00

S/.2;,;21.0

S/.:0,4:.1

S/.:4,12.:;Co%&3or

"=o%or&r(os$

S/.

1,00.00 S/. 1,00.00

S/.

1,00.00

S/.

1,00.00 S/. 1,00.00P&+eler@& S/. S/. 1,200.00 S/. S/. S/. 1,200.00


25/38


1,200.00 1,200.00 1,200.00

!o&l

S/.2,100.0

0 S/.:0,420.00

S/.:0,421.0

S/.::,1:.1

S/.:,2.:;

S!OS DE VEN!AS

&lle A#O 1 A#O 2 A#O : A#O 4 A#O

er& S/.10,00.00 S/.10,00.00 S/.10,00.00 S/.10,00.00 S/.10,00.00

ser&s S/.20,400.00 S/.20,400.00 S/.:0,00.00 S/.:0,00.00 S/.:0,00.00so%&l 3e Del(ver* S/. ,000.00 S/. ,000.00 S/. ,000.00 S/. ,000.00 S/. ,000.00

or7e +erso%&l S/. 00.00 S/. 00.00 S/. 00.00 S/. 00.00 S/. 00.00

%s7(s(6% 3e s+o !V S/. :,00.00 S/. :,00.00 S/. 1,00.00 S/. 1,00.00 S/. 1,00.00&%or&8@&s S/. 20.00 S/. 200.00 S/. 100.00 S/. 0.00 S/. 0.00

e&s S/. 400.00 S/. :00.00 S/. 200.00 S/. 200.00 S/. 200.00

r%e !ele8o%@& S/. 10.00 S/. 10.00 S/. 10.00 S/. 10.00 S/. 10.00

e r&%3(% S/. 4,00.00 S/. :,200.00

eler@& S/. 1,200.00 S/. 1,200.00 S/. 1,200.00 S/. 1,200.00 S/. 1,200.00

&l S/.4,1:0.00 S/.4,:0.00 S/.1,40.00 S/.1,4:0.00 S/.1,4:0.00

. PROYECCION DE LOS ESTADOS $INANCIEROS

CUADRO 10

ES!ADO DE SI!UACI?N FINANCIERA INICIA< PROEC!ADA EMPRESA UMOS S.A.C.

Nuevos Soles / Abr-2014

ACTIVO A- 0 A- 1 A- 2 A- A- 4 A- 5

1. C)+"%(# 100.00 4271.44 72487.27 11712.27 16424.41 274121.88

C&B& &%'os 00.00 ::;1.44 ;1;;.2; 11:012.2; 1:4:.41 2;:421. I%ve%&r(o ;00.00 ;00.00 ;00.00 ;00.00 ;00.00 ;00.00

2 I(($%# N#- 11500.00 5750.00 0.00 0.00 0.00 0.00

Or&%(5&'(6% 10000.00 000 0 0 0 0


26/38


Esu3(os 100.00 ;0.00 0.00 0.00 0.00 0.00

A+- F- 66100.00 6201.88 5850.76 54705.64 50!07.52 0.00

!erre%o 10000.00 10000.00 10000.00 10000.00 10000.00Obr&s C(v(les 40000.00 :;;. :;;.; :::.4 :11.2

M&)u(%&r(& * E)u(+o 100.00 1:104.00 100.00 112.00 1.00

Muebles * E%seres 00.00 410.00 :20.00 2:0.00 140.00

TOTAL ACTIVO 78!00.00 1022.2 10!!1.0 168417.!0 215150.! 274121.88

PASIVO

1. C)+"%(# 0.00 0.00 0.00 0.00 0.00 0.00

Cue%& &%u&l 3e l&

3eu3& 0.00 0.00 0.00

2. P&- 9# L)- P%:- 0.00 0.00 0.00 0.00 0.00 0.00

Deu3& 0.00 0.00

. P);-(- 78!00 1022.15 10!!1.0 168417.!01 215150.!28 274121.88

C&+(&l So'(&l ;00.00 ;00 ;00 ;00 ;00 ;00

U(l(3&3 o Pr3(3&

&'u7ul&3& 0 2:42:.:2 201.0: 1;.0 1:20.: 1221.

TOTAL PASIVO 78!00.00 1022.2 10!!1.0 168417.!0 215150.! 274121.88

AC!IVO PASIVO 0.00 0.00 0.00 0.00 0.00 0.00

CUADRO

F


27/38


A7or(5&'(6% 0 0 0

I%ereses 0 0 0

Es'u3o F(s'&l 0 0 0

I. PLAN ECONOMICO Y $INANCIERO


28/38


. CONCLUSIONES Y RECOMENDACIONES

E" )#$3ec&$ UMOS )#e&en!e i-)%"*(# e" c$n*%-$ !e ei!(* n(&%#("e* )#e)(#(!(* ( (*e!e 4#%&(* 3( >%e c$n&ienen ("&$ c$n&eni!$ !e )#$&e9n(* 3 'i&(-in(*.

En &;#-in$* ec$n-ic$*? "( e-)#e*( *i )%e!e c$n*e8%i# "$* #ec%#*$* ec$n-ic$*nece*(#i$* )(#( )$ne# en -(#c( "( e-)#e*( 3 $&ene# %n( #en&(i"i!(!.

UMOS )#$c%#(#7 "( -e/$#( c$n&in%( )(#( *(&i*4(ce# "(* nece*i!(!e* !e *%* c"ien&e* 3c$n*%-i!$#e* )$&enci("e*? %*c(n!$ n%e'$* )#$ce*$* )(#( $)&i-i:(# !e 4$#-( e4ec&i'( "(c(!en( !e '("$#.

L( $)&i-i:(cin !e "$* )#$ce*$* )e#-i&i#7 ( UMOS *e# %n( e-)#e*( ("&(-en&ec$-)e&i&i'( 4#en&e ( "( c$-)e&enci(.


29/38


ANEOS

ANKLISIS DE RESULTADOS

Se #e("i: %n &$&(" !e enc%e*&(* en "( %ni'e#*i!(! n(ci$n(" @S(n&i(8$ An&ne: !e

M(3$"$B

P#e8%n&( N1 %# "& %-& "-&


30/38


ANEO "

F#ec%en

ci(P$#cen&(

/eP$#cen&(/e '7"i!$

P$#cen&(

/e(c%-%"(!$

V7"i!$* N$ 1. 1. 1.Si . . 1.T$&(" 1. 1.

C8%'0-(:c$-$ *e )%e!e $*e#'(#? e" !e "(* )e#*$n(* enc%e*&(!(* #e*)$n!ie#$n

>%e *i "$ c$n*%-i#i(n 3 e" $$ 1 #e*)$n!i >%e n$ 8%*&( !e . E*&( )#e8%n&( e* c"('e

)%e*&$ E* )$# e*&( #(:n >%e e* %n( )#e8%n&( f"$ 3( >%e (" #e*)$n!e# ne8(&i'(-en&e (

e""( fn("i:(( "( enc%e*&(.

P#e8%n&( N2 C%7n&(* '(*$* !e /%8$ (!ici$n(" c$n*%-e %*&e! ( "( *e-(n(W

Fre'ue%'(&Por'e%&B

ePor'e%&Be vGl(3o

Por'e%&Be&'u7ul&3o

VGl(3os 1H:&5&s

4 ;. ;. ;.

4-;&5&s

2; :.4 :.4 :.4

-11&5&s

1;.1 1;.1 100.0

12-14&5&s

12.0 100.0

!o&l 44 100.0

C8%'0-(: c$n e*&( )#e8%n&( *e !e*e( !e&e#-in(# e" )#$-e!i$ !e '(*$* !e /%8$

(!ici$n(" >%e &$-(n "(* )e#*$n(* ( "( *e-(n(. C$-$ *e $*e#'( en e" 8#7fc$? e" #(n8$

c$-)#en!i!$ ene + &(:(* ( "( *e-(n( e* "$ >%e -7* c$n*%-en "(* )e#*$n(*? e" c%("

#e)#e*en&( %n 6,. ene "(* !e-7* $)ci$ne*.

P#e8%n&( N, )#i$#i&(#i(-en&e )$# >%; c$n*%-e e" /%8$W

Fre'ue%'(&Por'e%&B

ePor'e%&Be vGl(3o

Por'e%&Be&'u7ul&3o

VGl(3os Por su s&bor 22 0. ;. ;.

Por su

+rese%&'(6%

10 ;.1 1;.1 1;.1

Por =&b(o 12 42.0 100.0 100.0


31/38


44 100.0

P#e8%n&( N en >%; e*&("eci-ien&$ -(3$#-en&e c$n*%-eW

F#ec%enci(

P$#cen&(/e

P$#cen&(/e'7"i!$

P$#cen&(/e(c%-%"(!$

V7"i!$*

/%8%e#i(* 21 6?2 60?1 60?1

c(4e&e#i(*

1 +?+ 11? +?5

En c(*( 1?1 1?0 ?,

$$* ,?6 5?2 ?6T$&(" 1?

L( -(3$#9( !e "$* $8(#e* #e*)$n!ie#$n >%e (!>%ie#en "$* )#$!%c&$* en /%8%e#i(* c$n %n

6.2.

P#e8%n&( N5 X%; /%8e#i( e* !e *% -(3$# P#e4e#enci(W

P#e8%n&( N6 X%; &(n *(&i*4ec$ e*&( c$n "(* /%8%e#i(* >%e c$n*%-e (c&%("-en&eW

F#ec%enci(

P$#cen&(/e

P$#cen&(/e

'7"i!$

P$#cen&(/e

(c%-%"(!$

V7"i!

$*

M%3

*(&i*4ec$

22 5. +.5 +.5

S(&i*4ec$

1 +.1 1+.1 1+.1

F#ec%enci(

P$#cen&(/e

P$#cen&(/e'7"i!$

P$#cen&(/e(c%-%"(!$

V7"i!$*

#$**$ne#$ 12 2,? 2,? 2,?

4#%&e"$ 0 50?, 5?5 0,?

cini&$ 1 5?, 5? 00?0

!%"ce*($# 11 1? 11?2 1?

T$&(" +? 1?


32/38


In*(&i*4ec$

12 2. 1. 1.

1.

P#e8%n&( N+ E*&(#9( %*&e! !i*)%e*&$ ( (!>%i#i# %n /%8$ ec$ ( (*e !e 4$#-( n(&%#(" 3-(* n%i&i'$ L$ c$n*%-i#9(W

F#ec%en

ci(P$#cen&(

/eP$#cen&(/e '7"i!$

P$#cen&(/e

(c%-%"(!$

V7"i!$* Defni&i'(-e

n&e *i

2, +.0 1.1 1.1

T(" 'e: *i 1 1.2 1,.2 2,.2

T(" 'e: n$ 11 5.+ +6.0 1.

Defni&i'(-en&e n$

++.0 1.

T$&(" 1.

De "$* enc%e*&(!$* -enci$n(#$n >%e e*&(#9(n !i*)%e*&$* ( c$n*%-i# en %n 5.+ !efni&i'(-en&e *i .

ANEO

c$n >%; 4#ec%enci( c$n*%-i#9( %*&e! (c%!i#9( %!W

F#ec%enci( P$#cen&(/e P$#cen&(/e'7"i!$

P$#cen&(/e(c%-%"(!$

V7"i!$*

1 1,? 15? 15?

2 1 12?1 1? 2?, 1?5 16?+ 5?+

11?0 1,?+ 5?

5 50 1+?2 1?0 +?2

6 1 ,? ,? 02?6

+ 5 1?5 1?+ 0?,

0 1 ?1 ?0 0?1

1 21 6?2 +?2 6?2

12 1?2 1? +?6

15 , ? 1? 0?6

2 , ? 1? ?+

, 1 ?, ?, 1?

T$&(" 2, 06?+ 1?


33/38


Pe#!i!$* Si*&e-( 5 1,?,T$&(" ,,0 1?

L( #e*)%e*&( c$n -(3$# 4#ec%enci( $&eni!( en c%(n&$ ( "( c(n&i!(! !e c$n*%-$ ("

-e* )$# )(#&e !e "$* $8(#e* !e "( ci%!(! !e %(#(:? e* !e 5 '(" -e* c$n %n 1+?2"$* >%e c$n*%-en c(!( $8(# !e "( )$"(cin !e %(#(:.

ANEO %e *e $4#ece#7 e" )#$!%c&$ e* c$n en'(*e !e )"7*&ic$ c$n %n ,+? !e" &$&("

!e enc%e*&(!$*.

ANEO "!

C%7" *e#9( e" c$n&eni!$ en 8#(-$* !e *% )#e4e#enci(W

F#ec%enci(

P$#cen&(/e

P$#cen&(/e'7"i!$

P$#cen&(/e(c%-%"(!$

V7"i!$* 5 8. 1 2?5 ,5? ,5?

058. 21 ,0? ,?5 +0?6

1+8 6 10?, 21?1 ?+


34/38


258 2 ?, ?, 1?

T$&(" 0+? 1?

Pe#!i!$* Si*&e-(

T$&(" 1?

E" #e*%"&(!$ >%e $&%'$ -(3$# 4#ec%enci(? en #e"(cin c$n e" c$n&eni!$ en 8#(-$* >%e "e

8%*&(#9( ( "$* c"ien&e* >%e *e $4#ece#7 e" )#$!%c&$ e* !e 05 8# %n ,0? !e" &$&(" !e

enc%e*&(!$*.

ANEO ""

De (c%e#!$ (" c$n&eni!$ en 8#(-$* (*&( c%7n!$ e*&(#9(%*&e! !i*)%e*&$ ( )(8(#W

F#ec%enci(

P$#cen&(/e

P$#cen&(/e'7"i!$

P$#cen&(/e(c%-%"(!$

V7"i!$*

?, , ? 1? 1?

? 2 ?6 ?+ 1?+

?5 , 2+?5 ,2?2 ,,?

?6 6 1?0 2?1 ,6?

?+ 2?+ ,?1 ,?1

?0 10 5?, 6?2 5?,

1? 1 2?6 ,?6 +?

1?5 5 1?5 1?+ 01?+

2? 1+ 5? 5? 0+?5

,? 2?+ ,?1 ?+

? 1?2 1? 2?5? + 2?1 2? ?5

6? 2 ?6 ?+ 5?2

+? 1 ?, ?, 5?5

0? 1?2 1? 6?

1? 5 1?5 1?+ 0?6

12? , ? 1? ?+

2? 1 ?, ?, 1?

T$&(" 05?5 1?Pe#!i!$*

Si*&e-(

$ 1?5

T$&(" 1?


35/38


E" )#eci$ >%e e*&7 !i*)%e*&$ ( )(8(# "$* enc%e*&(!$*? )#$!%c&$ e* !e S. 6 n%e'$* *$"e* e"c%(" #e)#e*en&( %n 2?6 !e "$* enc%e*&(!$*.

ANEO "2

Le 8%*&(#9( >%e e" /%8$ inc"%3( ("8%n( $4e#&( en e*)eci("W C%7"W

F#ec%enci(

P$#cen&(/e

P$#cen&(/e'7"i!$

P$#cen&(/e(c%-%"(!$

V7"i!$*

M(* /%8$ 1 21? 25?2 25?2

&(:( , 6?0 +?5 ?+T$-( &$!$ 1 ?, ?, 1?

T$&(" 2 0+? 1?Pe#!i!$*

Si*&e-( 1,?

T$&(" 1?

En c%(n&$ ( "( $4e#&( "$* enc%e*&(!$* -enci$n(n >%e )#efe#en &(:( en %n 6.0

ANEO "7

P$# >%; -e!i$* "e 8%*&(#9( #ecii# in4$#-(cin !e" )#$!%c&$W

F#ec%enci(

P$#cen&(/e

P$#cen&(/e'7"i!$

P$#cen&(/e(c%-%"(!$

V7"i!$*

Te"e'i*in 10 ,5?0 52?0 52?0

R(!i$ + 2?1 ,?1 55?

F$""e&$ 0 ? 6?6 62?

Re!e* *$ci("e* 11 25? ,+?6 1?T$&(" 6+?0 1?

Pe#!i!$*

Si*&e-( 1 ,2?2

T$&(" ,,0 1?

L$* enc%e*&(!$* -enci$n(n >%e *e en&e#(n -(* !e "( )%"ici!(! -e!i(n&e "( &e"e'i*in

en %n ,5.0.ANEO "5

X%; "e )(#ece e" n$-#e !e :%-$* )(#( n%e*( e-)#e*($#8(ni:(!$#( !e e'en&$*W

F#ec%enci(

P$#cen&(/e

P$#cen&(/e'7"i!$

P$#cen&(/e(c%-%"(!$


36/38


V7"i!$*

M%3 in&e#e*(n&e 10 ,5?0 52?0 52?0

in&e#e*(n&e 2?1 ,?1 55?

P$c$ in&e#e*(n&e + ? 6?6 62?

N(!(in&e#e*(n&e

15 25? ,+?6 1?

T$&(" 6+?0 1?Pe#!i!$*

Si*&e-( ,2?2

T$&(" 1?

L$* enc%e*&(!$* -enci$n(n >%e e" n$-#e :%-$* e* -%3 in&e#e*(n&e en %n ,5.0.

MEDICIN DE ACEPTACIN DE CA$ DE QUINUA EN UNIVERSIDAD NACIONALSANTIAGO ANTUNEZ DE MAYOLO HUARAZ2!"5

INSTRUCCIONES: C$-$ e*&%!i(n&e !e "( FAT? c$-$ )#inci)(" $/e&i'$ c$n e*&( enc%e*&(e* !e&e#-in(# e" 8#(!$ !e (ce)&(cin *$#e :%-$* /%8%e#i( en %ni'e#*i!(! n(ci$n("@S(n&i(8$ An&ne: !e M(3$"$B )(#( "$ c%(" *$"ici&(-$* "e( (&en&(-en&e "(* )#e8%n&(* 3#e*)$n!( c$n *ince#i!(! -(#c(n!$ c$n %n $ c$-)"e&(n!$ "$* e*)(ci$* en "(nc$ c$n"( ("&e#n(&i'( 3 "$* #ec%(!#$* ()#$)i(!$* >%e #e)#e*en&en *% #e*)%e*&( $ #e*)%e*&(* >%ec$n*i!e#e c$n'enien&e.

I. GUSTOS Y PRE$ERENCIAS.1. L# "& %-& "-&W

S9 N$

Si *% #e*)%e*&( e* n$ )(*e ( "()#e8%n&( + -%c(* 8#(ci(* )$# *%c$"($#(cin.

2. C%7n&(* '(*$* !e /%8$ (!ici$n("c$n*%-e %*&e! ( "( *e-(n(W

( 1, &(:(* + &(:(*c 011 &(:(*! 121 &(:(*e M7* !e 1 &(:(*


37/38


,. )#i$#i&(#i(-en&e )$# >%; c$n*%-e e"/%8$W

( P$# *% *($#

P$# *% )#e*en&(cinc P$# (i&$. en >%; e*&("eci-ien&$-(3$#-en&e c$n*%-eW

( /%8%e#i(* c(4e&e#i(*c i$*c$*! (-%"(n&e*

5. X%; /%8%e#i( e* !e *% -(3$#P#e4e#enci(W

ZZZZZZZZZZZ.ZZZZZ

6.X%; &(n *(&i*4ec$ e*&( c$n e" /%8$>%e c$n*%-e (c&%("-en&eW

1. M%3 *(&i*4ec$2. S(&i*4ec$,. In*(&i*4ec$

II. INTENCION DE COMPRA

+. E*&(#9( %*&e! !i*)%e*&$ ( (!>%i#i# %n/%8$ n(&%#(" 3 n%i&i'$ L$ c$n*%-i#9(WSi "( #e*)%e*&( e* Defni&i'(-en&e NO?)(*e ( "( )#e8%n&( 16.

( Defni&i'(-en&e *i T(" 'e: *ic T(" 'e: n$! Defni&i'(-en&e n$

0. c$n >%; 4#ec%enci( c$n*%-i#9(%*&e!W

( 1 'e: )$# *e-(n( 2, 'ece* )$# *e-(n(c 5 'ece* )$# *e-(n(! 6+ 'ece* )$# *e-(n(e M7* !e + 'ece*

. C$n >%; &i)$ !e )#e*en&(ci$n "e8%*&(#9( >%e 'inie#( e" )#$!%c&$W

( Ec$"8ic$. En'(*e !e 'i!#i$.

c En'(*e !e )"7*&ic$.! $$*

1. C%7" *e#9( e" c$n&eni!$ en

8#(-$* !e *% )#e4e#enci(W. 5 8.

c. 058.!. 1+8e. 258

11.De (c%e#!$ (" c$n&eni!$ en8#(-$* (*&( c%7n!$ e*&(#9(%*&e! !i*)%e*&$ ()(8(#W12. Le 8%*&(#9( >%e e" /%8$inc"%3( ("8%n( $4e#&( en e*)eci("WC%7"W M(#c(# *$"$ %n( $)cin.

( M(* c(4; &(:(c &$-( &$!$

! Nin8%n(III. PROMOCION

1,.P$# >%; -e!i$* "e 8%*&(#9(#ecii# in4$#-(cin !e" )#$!%c&$W

S9N$

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R(!i$

F$""e&$*

Re!e* S$ci("e*

C$##e$ e"ecnic$

O$ e*)ecif>%eZZZZZZZZZ.

IV. TEST DEL NOMBRE

1. X%; "e )(#ece e" n$-#e !e:%-$* )(#( n%e*( e-)#e*(

$#8(ni:(!$#( !e e'en&$*WM%3 in&e#e*(n&e

In&e#e*(n&e

P$c$ in&e#e*(n&e

N(!( in&e#e*(n&e

V. DATOS DE IDENTI$ICACION

15. Oc%)(cin

( E*&%!i(n&e E-)"e(!$c D%e$ !e ne8$ci$! In'e#*i$ni*&(


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16. E*)ecif>%e *% in8#e*$)#$-e!i$ 4(-i"i(# -en*%("

ZZZZZZZZZZZZZZZZZZZZZ

1+. C%7n&(* )e#*$n(* (i&(n en *%$8(#W

.......................................................

10.En *% $8(# e" -(&e#i(" )#e!$-in(n&een "$* )i*$* e* M(#>%e %n( *$"( $)cin

Tie##(Ce-en&$

M(!e#( en&("(!$*M(3"ic(* 3 "$*e&(*P(#>%e& $ -(!e#( )%"i!(

1. C%7" e* *% e*&(!$ ci'i"W

S$"&e#$(

C(*(!$(

O$ZZZZZZZZ..ZZZZ

2. E*)ecif>%e *% e!(!.ZZZZZZZZ

G#(ci(*ZZZZ

Fin de la encuesta

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