SUBRATA CHAKRABORTY E-Mail: subrata99@gmail.com, ~ Mobile: 7829906599

In quest of challenging assignments in the domain of Sales / Business Development & Channel Management with a high growth oriented organization

CAREER OVERVIEW A competent professional with 9 years of experience in Strategic Planning, Sales & Marketing,

Business Development & Key Account Management. Proficient at analyzing business performances to provide critical inputs for formulating marketing

strategies with leadership, loyalty and analytical skills Demonstrated excellence in various new launches of projects and handling of existing operations for

sustainability and growth of the regions /territories. Assessment and implementation of process oriented strategies.

Strong organizer, motivator and a decisive leader with successful track record in directing from original concept through implementation to handle diverse market dynamics.

CORE COMPETENCIES Developing periodic business plans & strategies, in coordination with

macro plans of organization. Making corporate and SBU level strategies for achievement of top-

line & bottom-line targets. Driving efficiencies in onward distribution expenses, scheme costs

and the brand’s support. Analysing marketing trends and tracking competitors’ activities to

provide inputs for fine tuning sales and marketing strategies. Ensuring adequate focus to all the product categories & handling

inventory control & distribution management. Identifying & networking with financially strong & reliable dealers

and channel partners, resulting in deeper market penetration and reach.

Handling the development of the right promotion strategy and positioning statements; and tagline which brings out the essence of the brand.

Effectively managing customer relations by attending customer queries to judge their expectations for better results and giving valuable service.

EMPLOYMENT RECITAL

August’ 15 to till date Ricoh India Ltd Regional Value Channel Manager.

Key Accountabilities:

Primary focus for partners’ sales on SMB segment, Govt & PSU sector. Recruit and develop business relationship with new partners. Establishes relationship with partner at all organization levels including senior executives Creates, fills-in and manages company funnel for deals with partners and transforms potential leads into

joint sales activities Responsibility to sale all kind of Ricoh products like Laser Printer, Copier & projector to government

& private sector through channel partners. Establishes and maintains account plans to promote sales growth Transactional and relationship selling working within a team of selling professionals Identifying potential business opportunities in Govt. & Private sector and persuading partner to place

business with the company. Conducting product training for sales team of channel partner on a regular basis. Working on DGS&D RC cases closely with govt customers & educating benefit of Ricoh products

under DGS&D RC. Working on all govt. tenders for office automation products from the time requirement receive to IT &

Purchase department till material supply to EU.

Attainments Acquired approximate 60-65 new partners for Ricoh in last 5 months. Awarded with tender of 500 units of laser printer from Kerala govt in December 2015 Awarded with 100 units of copier order under DGS&D RC from Bangalore.

Strategic Planning

Sales / Marketing

Business Development

Channel Sales

Customer Relationship Management

September’10 –August 2015 INGRAM MICRO INDIA LTD. KeySeptember’10 –August 2015 INGRAM MICRO INDIA LTD. Key Account ManagerAccount Manager

Key Accountabilities:

Building and managing the full relationship between business units and its key important clients. Responsible for the management of the sales and relationship with global SI like Wipro,Acer,

Accenture, hp &CISCO. Driving approximately 25crs- 30crs business in a Quarter from these accounts. Identifying potential business opportunities in Govt. & Private sector and persuading partner to place

business with the company. Responsible for working with clients to identify their needs and work out how the company can best

meet those requirements. Also working along with OEM vendor like HP,IBM,Mircrosoft,Symantec,Epson,Samsung & Cisco for

upcoming tender & project in Govt & private sector & proper funnel management. Monitoring and tracking the flow of transactions across IT infrastructure goods, in addition to

detection, alerting, and correction of unexpected changes in business or technical conditions. Continuously monitoring client request and providing adequate supplies on time. Responsible for managing logistics from supplier input materials through manufacturing/distribution

and ultimately to the customer Currently working with multiple OEM's on delivery of IT projects and providing adequate technical

knowledge to clients. Build up good relationship in sales & operation team of partners & ensure IMIL market share should

be always on higher side for disti addressable business. Ensure collection overdue on time & have a proper payout date for all overdue invoices.

Attainments:- Attainments:-● Have been awarded Ingram micro Pride award in JFM’15.● Consistently achieved both Top line & Bottom Line target in every quarter & had grown business in respective accounts on year on year basis.● Having healthy wallet share for disti addressable business in partner accounts.● Streamlined customer support service for all partner orders & increased TAT & ensure less escalation from partner.● Build up a very STRONG RELATIONSHIP with all partners sales & operation team, always ensured for any order first preference from Wipro is IMIL.● Collected maximum payment comes on time & reduced all AR ageing to 1.7% (as per AR report on 31 st

Dec 2012).● Was given additional responsibilities in terms of handling two new accounts in 2011.

August’08 to August’10 eOfficePlanet India Pvt Ltd (Office Depot and Reliance Retail company) Asst. Manager-Key Accounts

(Pioneer in Indian office Automation Industry (FMCG,Office Stationary, House keeping, print supplies, Copier Paper, Corporate Gifting, Electronic Items, etc...) with 10 years hand on experience. Now fully acquired by Office Depot and Reliance Retail. Office Depot one of the world's largest sellers of office products and an industry leader in every distribution channel, including stores, direct mail, contract delivery, the Internet and business-to-business electronic commerce.)

Key Accountabilities: Acting as a National Key Account Manager for Sap Labs & Bharti AXA GI. Other Accounts include

Citi Group, Tyco, Max New York, Aviva, and Goodrich Aerospace. Increasing sales with existing clients by introducing new category business, handling post sales and

relationship building with existing clients. Monitoring collection & price negotiation & renewal of contract little ahead of Contract expiry date

with existing client. Handling day-to-day sales activities across on Pan India Level and total account management

including Territory / Client Mapping, Understanding Business Pattern, current requirement, pitching in for right product category, generating sales with higher IMU and ensuring total delightment of customer by providing quality services on time.

Checking price negotiation & renewal of contract little ahead of contract expiry date with existing clients.

Attainments Successfully increased business from Rs.120.30 lakhs –Rs.158.78 lakhs of previous financial year

2009-2010 from existing accounts.

Played a major role in increasing the revenue by 20% in previous financial (2009-2010) from existing accounts.

Collected overdue payment of 66.23 Lakhs in last financial year (2009-2010) from existing clients

September 2007 To May 2008. ICICI Securities Ltd-Senior Relationship Manager. Key Accountabilities:-

● Focusing on customer satisfaction and building relationship with them.● Advising on investment portfolio with tools like Mutual Funds (all AMC Products), Life

Insurance, Secondary market and Initial Public Offer (IPO).● Handling depositary services (online DE-mat account), Personal loan, Home loan.● Handling HNI Client, Corporate clients and Retail clients.● Identifying the new business opportunities in the territory to improve the branch's business.

Attainments: Closed highest value of single ticket worth Rs.5 Lakhs premium of life insurance in the centre. Was awarded best performer thrice consequently in the centre. Contributed for the team for best centre in Karnataka for consecutive 4 months.

Apr06-Aug’07 TATA Teleservices Ltd., Team Leader-Corporate Sales(Joined as a sales executive in TTSL DST team under the payroll of third party.)

Key Accountabilities: Selling 50 Tata Indicom connections, 30 VO Data Cards and 20 mobile connections in a calendar

month to the top corporate like IBM, Microsoft, HP, HSBC and Wipro. Monitoring closely performance of the Sales Executives on daily basis. Mapping of the entire account starting from administrative executives to the higher executives,

organize road shows and promote telecom on the IOIP platform among all the clients as a cross selling tool.

Ensuring achievement of team target, sales training, motivation and to create a competitive attitude among the executives & working closely with the marketing department to understand forth coming promotions to break competition account.

Attainments: Got promoted as a Team Leader – DST, TTSL Bangalore within six months. Received Best Team Leader and Best Sales Person gift from TTSL four times consecutively.

SCHOLASTICSMBA (Marketing & Finance) from Utkal University in 2005. (Part Time).B.Com. from MPC Autonomous College, Baripada, Orissa in 2003.XII from Council of Higher Secondary Education in 2000.X from Board of Secondary Education, Orissa in 1997.IT SKILLS Well versed with Window 98, Window XP, Microsoft Excel & Microsoft word. PERSONAL PROFILEDate of Birth: 26th June, 1982Languages Known: English, Hindi, and Bengali & Oriya Address: Flat#307, Surya Residency, Uttarahalli main road, Bangalore-560061.

DECLARATION-I hereby declare that the above written particulars are true to the best of my knowledge and belief.

Date: 15-2-2016. Place: Bangalore Subrata Chakraborty