repaso prueba 2 anÁlisis

7/23/2019 Repaso Prueba 2 ANÁLISIS

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Repaso prueba 2

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Opinión pública

• *+ ,-./0, 123 /+43 5,62.7.82 5, 9:

•

;<2714+ ,20=, ,/>37.+ >[email protected]+ A 9:B ,2 C4 /, D+=E3 43 9: FG,=5.G,=/3/ D+=E3/ 5, H: ,2 43 I./0+=.3J

• K3@,=E3/ A H:B :[email protected]+L:=.G35+$ 7+E>4,M+$ I,0,=+NC2,+$ =+4 E,5.+/

• HO!:!PB PQ (RB S5,3 5, 9: 237, 7+E+ 43 7+2+7,E+/ I+AQ T.N353 3 43

5,/3>3=.7.82 5, >+5,=,/ 3@/+41U/03/Q H->=,/.82 +>.2.82 >,=/+234 ,2

>[email protected]+ L PQ (VB H->=,/.82 5, 43 ,4.0, L !70134.535B W,/3==+44+ 0C72.73/

5, /+25,+

• X+=5.,1 F(VRYJB ZT3 9: 2+ ,-./0,ZQ *+ U,2, =,D,=,20, ,2 ,4 E125+Q

FP, =,6,=, 3 4+/ ,/015.+/ 5, 9:Q *+ 532 71,203 5, O9W!P 43/ +>.2QJ

•

S20,=C/ >[email protected]+$ 2,7,/.535,/ 5, 4+/ /1M,0+/ A E,5.+/B "[email protected]+2/0320,E,20,Q H4 !"#$%&' )*+,!-. /, 53 ,2 123 7+E>4,M3 =,437.82

,20=, 43 G34.537.82 5, 4+/ 7+20,2.5+/ .2D+=E3UG+/ A 4+/ .20,=,/,/

,7+28E.27+/ A >+4<U7+/ ,2 M1,N+

• :[email protected]+ A >=.G35+B H/0[2 ,2 .20,==,437.82 5.=,703 ,2 4+/ E,5.+/Q *+

I3A 4<E.0,/Q S20,=2,0 4+ 3N15.\3 E[/ 3?2Q



La construcción simbólica de la

opinión pública

• T+/ E,5.+/ U,2,2 D127.+2,/ 2+=E3UG3/ ,2 43 7+2/0=177.82 5, 43

9:B N,2,=32 .41/.82 5, 7+2/,2/+] 5,62,2 0,E3/ 5, 43 5./71/.82

>[email protected]] ,27135=32 ,4 5,@30, >+4<U7+ ,2 12 4<E.0,/ 78E+5+/ >3=3

43 =,>=+5177.82 .5,+48N.73] ,4 >+5,= A 4+/ E,5.+/ N3=32U\32 /1

=,>=+5177.82 /.,E>=, ^1, /, 5,743=,2 >+=03G+7,/ 5, 4+/

E32530+/ A 5,/.N2.+/ 5, 43 9:Q H/03/ 2+ /, 71E>4,2 .N134E,20, ,20+5+/ 4+/ /./0,E3 E,5.[U7+/Q

• "+27,>0+ 743G,B Z21,G+ 7.153532+ZQ H-./0,2 21,G3/ >=[7U73/ 5, 4+/

/1M,0+/ $ 21,G+/ ,0I+/ 71401=34,/$ +03/ G.G,27.3/$ ,07Q ",4,@,=U

F&''(JB 43 7+2/0=177.82 5, 43 7.153532<3 5,/5, 43 ,/71,43 =,^1.,=,

43 N,2,=37.82 5, 3>=,25.\3M,/ ^1, 5,2 71,203 5, 43/ 21,G3/>=[7U73/Q

• "+2/0=177.82 5, 43 7.153532<3 5,/5, 43 ,/71,43Q "+2/.5,=3= 4+/

/.N1.,20,/ 08>.7+/B ".G.4.535$ >,=0,2,27.3$ /+4.53=.535$

=,/>+2/[email protected] >,=/+234$ ,G3413= >+4<U73/ >[email protected]/ 5, M1/U7.3$

>3=U7.>3= ,2 4+/ 8=N32+/ 5, 5,7./.82Q



La democracia, la OP y los MCM

• _CN.E,2 5,E+7=[U7+B P, D1253E,203 ,2 12 >=.27.>.+ 5,

>3=U7.>37.82 >+4<U73 A ,2 43 ,->=,/.82 5, 123 +>Q 7+2/,2/1353

•

S2D+=E3=B !7UG.535 /1/7,>U@4, 5, I37,= >+= 0+5+/$ >,=+ /, 4+ I32

3>=+>.35+ 4+/ E,5.+/Q T+ 5,743=32 7+E+ /1 G+737.82 FG,= 785.N+ 5,

CU73 5,4 "+4,N.+ 5, :,=.+5./03/J

• :+/01435+ 5, 43 5,E+7=37.3 F"I3=315,31$ &''`JB #,5.+/ @3/32 /1

37UG.535 3=N1E,20325+ ^1, ,/ /1 Z5,@,= /,=ZB T3 G,=535 ,/ ,4=,/14035+ 5, 43 377.82 I1E323QQQ /, 0$+$% 0$ !"1.%23% $' $,-.%%$,3#. "3#4%3, 0$, 0$%$-5. 0$, -!40303". 3 -."'#%4!% ,3 6$%030-!6!,! 4,N.UE.535 5, 4+/ E,5.+/

• H2 2+E@=, 5, 43 417I3 7+20=3 3^1,44+ ^1, +@/03714.\3 43

.2D+=E37.82 5,4 7.153532+$ 4+/ E,5.+/ /, 30=.@1A,2 ,4 =+4 5, 4+ ̂ 1,

,/0[ +7140+ F7+E+ /. /, >15.,=3 5,G,43= 4+ Z+/71=+ 5,4 >+5,=ZJ

• :,=+B T3 .2D+=E37.82 2+ ,-./0, ,2 /< E./E3 ,2 12 ,/>37.+ ,-0,=.+= 34

I+E@=,Q T3 .2D+ ,/ >1=3 ,2127.37.82B 7+2/0=1A, 12 /3@,= ^1,

5,>,25, 5,4 73E>+ 5, 7+2+7.E.,20+ 5, ^1, 0=303$ 5, 43 /.0137.82 A5,4 5./>+/.UG+Q



Instancia de producción

(Externa) (Interna)

Empresa Realización

Programación Enunciación

Instancia de recepción

(Interna) (Externa)

InstanciaBlanco

InstanciaPúblico

Espacio de EstrategiasCredibilidad, Legitimación y

Captación

“Acontecimiento Mediático”

“Acontecimiento bruto” “Acontecimiento interpretado”

Condicionamientos

discursivos

•

Construcción temática

•

Puesta en discurso

• Puesta en escena

Condicionamientossituacionales

•

Finalidad•

Identidad

•

Tema

• Dispositivo

CONTRATO MEDIÁTICO

El contrato de comunicación• 7$#81.%3 0$, -."#%3#. 0$ -.24"!-3-!9": Z,/0=1701=3 123 /.0137.82 5,

.20,=73E@.+ G,=@34 ^1, 71E>4, 7+2 43/ -."0!-!."$' 0$ %$3,!;3-!9" 0$ ,.'

3-#.' 0$ ,$"<43=$ ^1, 344< /, >=+517,2$ >3=3 ^1, ,/0+/ /,32 =,7+2+7.5+/7+E+ aG[4.5+/a$ ,/ 5,7.= ^1, 7+==,/>+2532 3 123 !"#$"-!."3,!030 0$, '4=$#.-.24"!-3"#$ A ^1, >1,532 /,= !"#$%)%$#30.' ).% $, '4=$#. %$-$)#.%>!"#$%)%$#3"#$Z F"I3=315,31$ &''`J



Máquina mediática

• "+2/U01.53 >+= ` 41N3=,/B >=+5177.82$ >=+5170+ A =,7,>7.82Q T+/

/,2U5+/ =,/140320,/ /, 7+2/0=1A,2 ,2 7+b.20,27.+234.535 ^1,

.2741A,B ,D,70+/ >=+>1,/0+/$ ,D,70+/ >+/.@4,/ A ,D,70+/ /1>1,/0+/$

^1, /+2 /+4.53=.+/ 12+/ 7+2 +0=+/Q



Lugares?@ABCDDEFGB K3A

^1, 7+2/.5,=3=B

:+/.7.82 /+7.34$

>3>,4 ^1,

5,/,E>,c3$

=,>=,/,203UG.535 A

N=35+ 5,

7+E>=+E./+Q

P, ,271,20=3 43.2/0327.3 >/.7+/+7.34

F,4 >,=.+5./03 +

,/7=.0+=J

BEHDC@HAB K3A ^1, 7+2/.5,=3=B 41N3= ,2 ^1, /,

I3@43$ .5,2U535 5, ^1.,2 I3@43 A 5, /1

.20,=4+710+=$ =,437.82 5, .20,27.+234.535 ̂ 1, 4+/

G.27143 A 7+25.7.+2,/ d/.73/ 5,4 .20,=73E@.+Q

D."'#%4--!9" 0$, '$"I0.B W+@4, >=+7,/+ 5,

/,E.+U\37.82B 0=32/D+=E37.82 FE125+ >+=

/.N2.673=bE125+ /.N2.6735+J A 0=32/377.82 F53=

/N5+Q >/.7+/+7.34 34 370+ 5, .2D+=E3=Q W3= 12

/3@,= 3 34N1.,2 ^1, 2+ 4+ U,2,JW./71=/+ .2D+=E3UG+B "+2/.5,=3=B 2301=34,\3 5,4

/3@,= F5, 7=,,27.3 A 5, 7+2+7.E.,20+J A ,D,70+/

5, G,=535 FG34+= 5, G,=535 e ,D,70+/ 5, G,=535J

H4 WS 7+2/03 5, 12 ,/>37.+ 5, 7+2/0=.77.+2,/

F/.0137.82 5, 7+E12.737.82J A 5, 12 ,/>37.+ 5,

,/0=30,N.3/ F>+/.@4,/ ,4,77.+2,/ ^1, 4+/ /1M,0+/I37,2 >3=3 7+E,0,= ,4 370+ 5,4 4,2N13M, 5,

371,=5+ 3 /1/ >=+>8/.0+/ A ,D,70+/ 5,/,35+/B

7=,[email protected] A 73>037.82J

[email protected] 71,203 7+2 E+5+/ 5, +=N32.\37.82B

23==3UG+$ 5,/7=.>UG+$ 3=N1E,20Q A ,2127.3UG+Q

@/D/?DEFGB

P, =,6,=, 34

=,7,>0+=

.20,=>=,0320, +

Z>[email protected]+

>/.7+/+7.34Z 5,4

7134 /+4+ /,

>1,5, /3@,=

71325+ /, 4+/,NE,203A /,

4+ ,/015.3 5,

,/03 E32,=3Q



Géneros periodísticos (Teo. Period.)

• f:3=3 ^1C 743/.673=gB H2 ,4 73/+ 5,4 >,=.+5./E+$ ,4 0,-0+ 71E>4, 43

D127.82 5, !"#$%)%$#3% '4-$'!632$"#$ ,3 %$3,!030 '.-!3,$ >+= 4+ ^1,4, 7+==,/>+25, 3 4+/ 5.D,=,20,/ NC2,=+/ >,=.+5</U7+/ 71E>4.=

5.D,=,20,/ D127.+2,/ >3=3 =,/>+25,= [email protected] 3 5.D,=,20,/

2,7,/.535,/ /+7.34,/ A /3U/D37,=43/Q

•

"43/.6737.+2,/ 5,/5, 43 ZO,+=<3 >,=.+5</U73Z F>=+>8/.0+/ 5.5[7U7+/A >=+D,/.+234,/JB

– O,+=<3 5, /./0,E3 5, 0,-0+/$ >=,N1203/ =,08=.73/ FX+==30$ (VR(J]

– O,+=<3 2+=E3UG3 5, h: F#3=i2,\ !4@,=0+/$ (VRVJ]

–

P,N?2 43 37U015 .E>4<7.03 FP3203E3=<3$ (VV'J] – j127.82 5, 4+/ 0,-0+ Fh+E./$ (VV(J]

– O,+=<3 5, 43 I.@=.537.82 5, h:B D127.82 5, 7353 0,-0+$ >,=+

21273 ,2 D+=E3 >1=3 F"3/3/?/ k *?c,\$ (VV(J



JD J@ J?

E"'#3"-!3 E"#$%"3

KL -.2)%.2$I03M

E"'#3"-!3 /N#$%"3KL -.2)%.2$I03M

K> -.2)%.2$I03M

K> -.2)%.2$I03M

H5.0+=.34$ "=82.73

F".2,$ 4.@=+J

"+E,203=.+ m !2[4././

F5, ,->,=0+/ >,=.+5./03/J

_,>+=03M, S2D+=E, 5,

S2G,/UN37.82

O<014+/ A 7+E>+/.7.82P,E@432\3 H20=,G./03 b W,@30,

*+U7.3/ @=,G,/

W, 3N,27.3

F7+E12.735+/J

!=i714+ b 9>.2.82

!=i714+ b :+4<U7+

!2[4././

W, ,->,=0+/ ,-0,=2+/

repaso prueba 2 anÁlisis

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