proceso de marketing
TRANSCRIPT
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MATERIA: FUNDAMENTOS DE MARKETING
ECHO POR: ELIZABETH PAREDES
PROFESOR: ING. CARLOS PIÑA
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PROCESO DE ADMINISTRACIÓND DE LA MERCADOTECNIAEl papel y actividades de la mercadotecnia responden a la planeación estrategia global de una empresa.Los consumidores de meta constituyen el centro.La compañía identifica el mercado total, lo divide en segmentos mas pequeños selecciona los que más prometen y se interesa en atenderlos.
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