mobile forum 2013
DESCRIPTION
Usos de Mobile Marketing, un pequeño reviewTRANSCRIPT
![Page 2: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/2.jpg)
lunes, 24 de junio de 13
![Page 3: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/3.jpg)
Principales Usos a nivel Global
lunes, 24 de junio de 13
![Page 4: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/4.jpg)
QR codes
lunes, 24 de junio de 13
![Page 5: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/5.jpg)
Códigos Bidimensionales
lunes, 24 de junio de 13
![Page 6: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/6.jpg)
Los QR Codes deben ser faciles de leer y entender.
Un usuario necesita de 10 a 15 segundos para poder
leerlo
lunes, 24 de junio de 13
![Page 7: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/7.jpg)
QR Code | No lo hagas
lunes, 24 de junio de 13
![Page 8: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/8.jpg)
QR Code | ha una experiencia de calidad
lunes, 24 de junio de 13
![Page 9: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/9.jpg)
QR Code
lunes, 24 de junio de 13
![Page 10: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/10.jpg)
QR Code
lunes, 24 de junio de 13
![Page 11: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/11.jpg)
RA & NFC
lunes, 24 de junio de 13
![Page 12: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/12.jpg)
lunes, 24 de junio de 13
![Page 13: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/13.jpg)
Realidad Aumentada
lunes, 24 de junio de 13
![Page 14: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/14.jpg)
app´s
lunes, 24 de junio de 13
![Page 15: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/15.jpg)
lunes, 24 de junio de 13
![Page 16: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/16.jpg)
Apps en México
lunes, 24 de junio de 13
![Page 17: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/17.jpg)
Conocimiento del Medio
lunes, 24 de junio de 13
![Page 18: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/18.jpg)
No es cuestión de Ciencia
lunes, 24 de junio de 13
![Page 19: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/19.jpg)
Relevancia + Temporalidad
lunes, 24 de junio de 13
![Page 20: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/20.jpg)
Integración con GPS
lunes, 24 de junio de 13
![Page 21: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/21.jpg)
Selecciona el OS Alcance con mis usuarios
lunes, 24 de junio de 13
![Page 22: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/22.jpg)
Contenido
cantidad correcta = relevancialunes, 24 de junio de 13
![Page 23: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/23.jpg)
Contenido | 5 segundos para impactar
lunes, 24 de junio de 13
![Page 24: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/24.jpg)
Equilibrio | descarga de informaciòn
lunes, 24 de junio de 13
![Page 25: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/25.jpg)
Acercamiento con todas las areas
lunes, 24 de junio de 13
![Page 26: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/26.jpg)
SEM mobile
lunes, 24 de junio de 13
![Page 27: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/27.jpg)
Our mobileplanet México
lunes, 24 de junio de 13
![Page 28: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/28.jpg)
Mobile Advertising |search
lunes, 24 de junio de 13
![Page 29: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/29.jpg)
MOBILE ADVERTISING
lunes, 24 de junio de 13
![Page 30: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/30.jpg)
MA
lunes, 24 de junio de 13
![Page 31: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/31.jpg)
MA
lunes, 24 de junio de 13
![Page 32: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/32.jpg)
MA
lunes, 24 de junio de 13
![Page 33: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/33.jpg)
Fuente: adsmediamobile
Mobile Advertising |targeting
lunes, 24 de junio de 13
![Page 34: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/34.jpg)
SMS + MMSSMS También es advertising
lunes, 24 de junio de 13
![Page 35: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/35.jpg)
MOBILE SITES
lunes, 24 de junio de 13
![Page 36: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/36.jpg)
Herramientas | Mobile sites
• Device Detection• Cada dispositivo cuenta con sus propias
especificaciones
• Cantidad de Contenido• Desarrollos en freeware• Texto directo y especifico• Imágenes claras e impactantes
• Generación de tráfico• Mecánica para que el usuario acceda
• Costo de Navegación• Negociación con operadores
lunes, 24 de junio de 13
![Page 37: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/37.jpg)
Device Detection | Cantidad de Contenido |Generación de tráfico | $
Sitios Móviles
lunes, 24 de junio de 13
![Page 38: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/38.jpg)
Ley de Pavka:elimina el 90% y 95%
Sólo utiliza el:
5% del texto y el 10% de imagenes
lunes, 24 de junio de 13
![Page 39: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/39.jpg)
Sitios Móviles | el 95% de las marcas no tiene un sitio móvil
lunes, 24 de junio de 13
![Page 40: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/40.jpg)
SMS
lunes, 24 de junio de 13
![Page 41: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/41.jpg)
SMS
lunes, 24 de junio de 13
![Page 42: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/42.jpg)
http://www.eslabon.mx/loreal/
SMS integrado web
lunes, 24 de junio de 13
![Page 43: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/43.jpg)
http://www.eslabon.mx/loreal/
SMS integrado web
lunes, 24 de junio de 13
![Page 44: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/44.jpg)
¿cuáles son los pilares de nuestro
futuro?lunes, 24 de junio de 13
![Page 45: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/45.jpg)
Wireless
lunes, 24 de junio de 13
![Page 46: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/46.jpg)
Conectividad “wireless”
lunes, 24 de junio de 13
![Page 47: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/47.jpg)
lunes, 24 de junio de 13
![Page 48: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/48.jpg)
Big Data
lunes, 24 de junio de 13
![Page 49: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/49.jpg)
Personalización
lunes, 24 de junio de 13
![Page 50: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/50.jpg)
Personalizaciòn
lunes, 24 de junio de 13
![Page 51: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/51.jpg)
¡LA MOVILIDAD
SIEMPRE HA SIDO NUESTRO
FUTURO!lunes, 24 de junio de 13
![Page 52: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/52.jpg)
MOBILE RUMBO AL 20 20
lunes, 24 de junio de 13
![Page 53: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/53.jpg)
lunes, 24 de junio de 13
![Page 54: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/54.jpg)
lunes, 24 de junio de 13
![Page 55: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/55.jpg)
Mayo 2011
lunes, 24 de junio de 13
![Page 56: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/56.jpg)
¿ CÓMO VEREMOS ESTO APLICADO ?
lunes, 24 de junio de 13
![Page 57: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/57.jpg)
lunes, 24 de junio de 13
![Page 58: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/58.jpg)
Surge de la Imaginación
lunes, 24 de junio de 13
![Page 59: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/59.jpg)
lunes, 24 de junio de 13
![Page 60: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/60.jpg)
Es sólo el principio de un excitante camino por recorrer
lunes, 24 de junio de 13
![Page 61: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/61.jpg)
lunes, 24 de junio de 13
![Page 62: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/62.jpg)
lunes, 24 de junio de 13
![Page 63: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/63.jpg)
lunes, 24 de junio de 13
![Page 64: Mobile Forum 2013](https://reader033.vdocumento.com/reader033/viewer/2022052907/5591b18a1a28ab21518b475a/html5/thumbnails/64.jpg)
,,,, Gracias!
CARLOS SILVA
lunes, 24 de junio de 13