metrics presentation
TRANSCRIPT
WHAT CAN YOU MEASURE?• Page views• Unique visitors• Time spent on site• Twitter followers• Facebook likes• Comments on stories• Video views• Blog views
COMMON METRICS TOOLS
• Omniture • Klout• Clip Syndicate• Tweetreach• Bit.ly• Facebook Insights• Google Analytics
CLIP SYNDICATE• http://cpi.clipsyndicate.com• Login: jrcvideo /PW: (see your supervisor)• See how many people watched your video and
compare to other videos in the company
KLOUT
• Klout measures social media ‘influence’• Twitter, Facebook, Google+, LinkedIn, YouTube• It measures how many people you influence,
how many people influence you • Retweets and replies usually
get you a higher Klout score• You can give out “Ks” to people in various
topics, i.e. journalism, local politics
OMNITURE
• Daily, weekly, monthly page views for any site in Connecticut cluster
• Unique visitors, time spent on site• Check for most popular stories• See where people came from, where they go
after they leave our site• Check search words, referring domains• Traffic to special sections
OMNITURE LOGIN INFO
• http://sc2.omniture.com• Journal Register Company• ctcluster• PW: (see your supervisor)