marc jacobs

M A R C J A C O B S

martes 8 de febrero de 2011

C o n t e x t T o n e C a s t i n g L o c a t i o n C o l o u r i n g M u s i c A u t h o r i t i e s


Photographer: Juergen Teller

Context: The past Ads for Marc Jacobs weren´t the typical fashion campaigns. He transmited a whole story, not just focusing on the garment the models were wearing. However, Juergen Teller in the last Ad Campaign surprised all of us. Focusing on the garments,

without a story behind. As we can see in the pictures, this ads look like “pure” fashion shoots. He moves away from the stange and

ordinary shoots to more main stream.

Our proposal for the next campaign will be to continue with this new line Marc Jacobs has

started. Showing the collection, the style and the whole garments. Photographs taken

indoor with plain backround in order to give more attention to the garments.


Tone: The last campaign standed out from the past ones. Using a different photgraph style. Not the 80´s tone which has remained

during years. Juergen Teller will continue with this new line of brightness, making the garments stand out. The campaign will be strong.


Casting: As usual Juergen Teller will be the photographer. We decided Natali Portman will be the next model. She is classy and

has a peculiar beauty, continuing in Marc Jacobs line.


Location: It will be indoors, in a studio. Using a dark backround to transmit the winter feeling.


Colouring: The colours will be electric blue, green and deep purple.


Music:Lasagna- The knife


Authorities: Fashion Photographer: Juergen Teller

Video Artist: Yang Fudong Stylist: Poppy Kain


LIANA YEDIDIYAMANUELA PROAÑO

ALEJANDRA CATALAN


marc jacobs

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