ecommerce presentation
TRANSCRIPT
![Page 1: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/1.jpg)
Starting and Running a
Successful E-Commerce
Stephen G. Kurnia, ST, MM, M.Comm
BINUS University, 30 Agustus 2016
![Page 2: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/2.jpg)
B2B and B2C E-Commerce
![Page 3: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/3.jpg)
Market Place vs Direct Model
eCommerce marketplace : brands sell their products wholesale in an online marketplace right alongside their competitors. The Direct Model : involves a brand creating a B2B eCommerce portal dedicated only to their products.
![Page 4: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/4.jpg)
Market PlaceThe idea behind multi-vendor sites is to allow people, or companies, to create profiles and post their products for sale.Increased Visibility, Fierce Competition
Discoverability and Competition
![Page 5: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/5.jpg)
Market Place
![Page 6: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/6.jpg)
Market Place
![Page 7: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/7.jpg)
Market Place
![Page 8: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/8.jpg)
Market Place
![Page 9: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/9.jpg)
The DifferencesThe Pricing GameScaleNew Customer AcquisitionBrand Equity
![Page 10: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/10.jpg)
The Direct ModelFull Service, Ultimate Brand ControlDistraction – Free BuyingFull Service & OwnershipPersonalizationCustomer RelationshipControl over the Brand Experience
![Page 11: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/11.jpg)
Direct Model
![Page 12: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/12.jpg)
Direct Model
![Page 13: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/13.jpg)
Hosted E-Commerce Shopping Cart Software
(more user-friendly)vs
Self Hosted Open Source E-commerce Software
(more advance)
![Page 14: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/14.jpg)
Hosted E-Commerce Shopping Cart Software
You dont want to worry about hosting, security or any technical aspects of running your online storeYou want a turn-key solution, ready-to-use immediatelyYou want to be able to build your website using simple click and drag - and no coding skills
![Page 15: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/15.jpg)
Hosted E-Commerce
![Page 16: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/16.jpg)
Self Hosted Open Source E-commerce Software
Stand-alone programHeavily customized - Flexibility
Open CartPrestashop
MagentoZen Cart
Spree
DrupalOS CommerceSimple Cart
Woo CommerceWP- Ecommerce
![Page 17: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/17.jpg)
Critical Success Factors in eCommerce & E-Business
Web TrafficUser-Friendly WebsiteBuild Reputation and Establish CredibilityClear Value Proposition
![Page 18: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/18.jpg)
Creating a Successful E-Business
Warrantees and ReturnsSize, Price and Product InfoFunctions and FeaturesLong-Term Use and UpgradabilitySocial-Cultural ConsiderationsTestimonialsShipping StrengthContact Information
![Page 19: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/19.jpg)
Contoh
![Page 20: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/20.jpg)
Membuka Lapak
![Page 21: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/21.jpg)
Market Place
![Page 22: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/22.jpg)
ReferencesJeremy Wong, Best Ecommerce Software to Easily Build Your Online Store, August 2016Catalin Zorzini, The Best Ecommerce Platforms & Shopping Carts for Multi-vendor Ecommerce Marketplaces, December 2015, (http://ecommerce-platforms.com/ecommerce-selling-advice/the-best-ecommerce-platforms-shopping-carts-for-multi-vendor-ecommerce-marketplaces)Mandy Movahhed, B2B e-Commerce Models: Key Differences Between Direct and Marketplace, June 2015 (https://www.handshake.com/blog/b2b-e-commerce-models-direct-vs-marketplace/)Mike Effle, Finding the right online marketplace: six questions for retailers E-Commerce, October 2013
![Page 23: Ecommerce Presentation](https://reader034.vdocumento.com/reader034/viewer/2022050900/58a2263f1a28ab527c8b48db/html5/thumbnails/23.jpg)
ThankyouInformation System DeptBINUS University