Starting and Running a

Successful E-Commerce

Stephen G. Kurnia, ST, MM, M.Comm

BINUS University, 30 Agustus 2016

B2B and B2C E-Commerce

Market Place vs Direct Model

eCommerce marketplace : brands sell their products wholesale in an online marketplace right alongside their competitors. The Direct Model : involves a brand creating a B2B eCommerce portal dedicated only to their products.

Market PlaceThe idea behind multi-vendor sites is to allow people, or companies, to create profiles and post their products for sale.Increased Visibility, Fierce Competition

Discoverability and Competition

Market Place

Market Place

Market Place

Market Place

The DifferencesThe Pricing GameScaleNew Customer AcquisitionBrand Equity

The Direct ModelFull Service, Ultimate Brand ControlDistraction – Free BuyingFull Service & OwnershipPersonalizationCustomer RelationshipControl over the Brand Experience

Direct Model

Direct Model

Hosted E-Commerce Shopping Cart Software

(more user-friendly)vs

Self Hosted Open Source E-commerce Software

(more advance)

Hosted E-Commerce Shopping Cart Software

You dont want to worry about hosting, security or any technical aspects of running your online storeYou want a turn-key solution, ready-to-use immediatelyYou want to be able to build your website using simple click and drag - and no coding skills

Hosted E-Commerce

Self Hosted Open Source E-commerce Software

Stand-alone programHeavily customized - Flexibility

Open CartPrestashop

MagentoZen Cart

Spree

DrupalOS CommerceSimple Cart

Woo CommerceWP- Ecommerce

Critical Success Factors in eCommerce & E-Business

Web TrafficUser-Friendly WebsiteBuild Reputation and Establish CredibilityClear Value Proposition

Creating a Successful E-Business

Warrantees and ReturnsSize, Price and Product InfoFunctions and FeaturesLong-Term Use and UpgradabilitySocial-Cultural ConsiderationsTestimonialsShipping StrengthContact Information

Contoh

Membuka Lapak

Market Place

ReferencesJeremy Wong, Best Ecommerce Software to Easily Build Your Online Store, August 2016Catalin Zorzini, The Best Ecommerce Platforms & Shopping Carts for Multi-vendor Ecommerce Marketplaces, December 2015, (http://ecommerce-platforms.com/ecommerce-selling-advice/the-best-ecommerce-platforms-shopping-carts-for-multi-vendor-ecommerce-marketplaces)Mandy Movahhed, B2B e-Commerce Models: Key Differences Between Direct and Marketplace, June 2015 (https://www.handshake.com/blog/b2b-e-commerce-models-direct-vs-marketplace/)Mike Effle, Finding the right online marketplace: six questions for retailers E-Commerce, October 2013

ThankyouInformation System DeptBINUS University