Download - Bp stgo
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Senexco / Nuevo Proyecto Inmobiliario
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Senexco / Nuevo Proyecto InmobiliarioAcerca del nombre
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Hello! My name is…
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Winner
Loser
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Senexco / acerca del nombre
Los nombres evocan o producen sensaciones, definen y predisponen a comportamientos y asociaciones.
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Senexco / Nuevo Proyecto InmobiliarioRutas conceptuales
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Senexco / Nuevo Proyecto InmobiliarioRutas conceptuales
1 Eco
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Senexco / Nuevo Proyecto InmobiliarioRutas conceptuales
1 Eco
2 Beneficio / Experiencia
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Senexco / Nuevo Proyecto InmobiliarioRutas conceptuales
1 Eco
2 Beneficio / Experiencia
3 Formato
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Senexco / Nuevo Proyecto InmobiliarioRutas conceptuales
1 Eco
2 Beneficio / Experiencia
3 Formato
4 Locación
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Senexco / Nuevo Proyecto InmobiliarioRecomendación Agencia
Concepto 1 / descriptor del proyecto
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el trabajo me queda lejos
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debo tomar bus y además metro.
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Termino agotado!!
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Pero me gusta mi barrio…
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conocer a los señores del almacén…
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y que mis hijos puedan jugar tranquilos en el pasaje
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Sin duda me gustaría vivir mas central, más conectado
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pero manteniendo el espíritu del mi barrio
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y con parques para que mis niños crezcan felices
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BARRIO PARQUE
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Senexco / acerca del nombre
Queremos que la creación de este concepto genere la fundación de una categoría, que al hablar de “barrio parque” se piense en este proyecto y a la larga en los proyectos con similares características, lo que nos permitirá convertirnos en un proyecto emblema.
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Senexco / Nuevo Proyecto InmobiliarioRecomendación Agencia
Concepto 2 / creativo de la marca
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Sin duda me gustaría vivir mas central, más conectado
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pero me parece que el centro es peligroso,
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sucio y vertiginoso.
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Ahí no se encuentran espacios tranquilos y verdes,
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para vivir en calma con mi familia
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Senexco / Nuevo Proyecto InmobiliarioSistema de firmas
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Senexco / Sistema de firmas
Si logramos concretar el proyecto emblema en torno al concepto “barrio parque” podremos generar un sistema reproducible que podría extenderse. Éste podría sustentarse gráficamente utilizando los mismos elementos de la siguiente manera.
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Senexco / Nuevo Proyecto InmobiliarioRelación entre marca corporativa y marca de proyecto
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Senexco / Relación entre marca corporativa y marca de proyecto
En una primera instancia es muy importante potenciar el proyecto emblema, por lo tanto darle mayor importancia a éste que a la marca corporativa, sin embargo es fundamental que ésta esté siempre presente y así, al darle “equities” al proyecto, éstos deberían irse sumando a la imagen pública de la marca inmobiliaria, por lo tanto potenciar tangencialmente a Senexco.
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Senexco / Nuevo Proyecto InmobiliarioComunicación publicitaria fase “teaser”
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Senexco / Nuevo Proyecto InmobiliarioComunicación publicitaria fase 1
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Senexco / Nuevo Proyecto InmobiliarioComunicación publicitaria fase 2
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Senexco / Nuevo Proyecto InmobiliarioComunicación publicitaria fase 3
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Senexco / Nuevo Proyecto InmobiliarioComunicación publicitaria transversal
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Senexco / Nuevo Proyecto InmobiliarioSala de ventas
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Senexco / Nuevo Proyecto InmobiliarioActivaciones vía pública
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Senexco / Nuevo Proyecto InmobiliarioActivaciones comunales
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Senexco / Nuevo Proyecto InmobiliarioActivaciones áreas públicas
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