case presentation handouts.2007

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    CASE IN POINT

    Case Question Workshop

    Marc P. CosentinoCaseQuestions.com

    CQ Interactive

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    Case Question Workshop

    Purpose of Case Questions What Firms Look For Consulting Interviews

    Types of Case Questions ey !ui"elines Case #cenarios Irking the Interviewer

    Frameworks If $ou %o &othing 'lse Tren"s in Case Interviews #kill #ets

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    Candidates who receive offersdo so for four reasons

    (. Committe" to consulting

    ). #uccess*oriente"

    +. ,-le to ehi-it goo" analytical skillswhen answering case /uestions.

    0. ,-le to articulate their thoughts1create a positive presence1 an" "efen"themselves w2o -eing "efensive.

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    Purpose of the Case Question

    They are testing for thecan"i"ate3s4

    ,nalytical a-ility ,-ility to think logically #tructure an" thought process Tolerance for am-iguity an" "ata overloa" Poise an" communications skills un"er pressure

    an" in front of a client

    Creativity In"ustry an" firm 5fit6

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    What !irms "ook !or

    The o-7ective is not to "etermine ifthe can"i"ate 5gets the right answer16-ut rather to evaluate the process

    the can"i"ate employs to structurea competent approach to "erivea solution.

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    Consu#tin$ Interviews% Parts

    Airport Test

    Maturity Test

    Case Questions

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    & 'ounds of Interviews

    )8 09 minute -ack*to*-ack interviews

    ) small ver-al cases

    + 8 :; minute -ack*to*-ack interviews

    + ver-al cases with chart analysis or ) ver-al an" ( written w2 chart "esign

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    T(pes of Case Questions

    Situation Case

    car2-oss1 ki"s2-ill-oar" )rain Teaser

    manhole covers1 -ags of gol" *uess the Num+er

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    -e( *uide#ines

    1. Listen to the Pro-lem

    &. Take &otes%. Backtranslate or estate the Pro-lem

    . Derify E-7ective

    /. ,sk Clarifying Questions

    0. Think Big Picture First1 Think Top %own

    1. I"entify the Type of Case2. #tructure the Pro-lem

    3. Erganie $our ,nswer = Manage $our Time

    45. Be Creative = Brainstorm WithoutCommitment

    44. Be Coacha-le * listen to the interviewer3s fee"-ack4&. Think Eut Lou"

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    IS T6E CAN7I7ATE@

    relae" = confi"ent> a goo" listener> engaging = enthusiastic> asking insightful /uestions>

    organiing the information effectively ="eveloping a logical framework for analysis>

    stating assumptions clearly> comforta-le "iscussing multifunctional aspects of

    the case> trying to /uantify their response at every

    opportunity> "isplaying -usiness sense> thinking creatively>

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    4& 8ost Common

    Case Scenarios

    ST'ATE*9 SCENA'IOS

    'ntering a &ew Market In"ustry ,nalysis M=, %eveloping a &ew Pro"uct Pricing #trategies !rowth #trategies #tart a &ew Business Competitive esponse

    OPE'ATIONS

    Increasing #ales e"ucing Costs

    Improving Bottom Line

    Turnaroun"s

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    Irkin$ the Interviewer

    Letterman2Leno #yn"rome

    What Was That Question ,gain>

    'plosion of the Mouth

    %igression City

    Buwor" Bingo

    ,sking Epen*'n"e" Questions

    Gsing 5cookie*cutter6 frameworks

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    !'A8EWO'-S

    ID$ C,#' #$#T'M

    PET'3# FID' FEC'#

    9 Cs

    0Ps

    H#s

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    If 9ou 7o Nothin$ E#se...

    The !irst Steps

    4. #ummarie the Questions

    &. Derify the E-7ectives

    %. ,sk Questions

    . I"entify = La-el the Case

    * Layout $our #tructure

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    Trends in Case Interviews

    Tren"s in case interviews over the last + years

    Increase in operations cases

    Chart analysis an" "esign

    Factor /uestions

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    S-I"" SETS

    Think = Write !raphically

    Pricing Strategies

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    S-I"" SETSChart ,nalysis = %esign

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    S-I"" SETS

    Math 8 flying w2o a calculator

    Percentages

    Breakevens Weighted Averages

    Net Present Value

    Multi/Div with lots of zeros

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    COW BROTHERS

    ICE CREAM 3 flavors in ! "int containers and single

    servings on a stick

    #$% in sales !''% fro% su"er%arkets(

    )*ave a +ow, %arketing ca%"aign

    3rdin industr- .ehind *aagen Dazs and Ben

    0err- / to" 3 have 1$2 of the %arket

    ncrease sales to #$4% ne5t -ear