turismo colaborativo-barcelona-activa
TRANSCRIPT
![Page 1: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/1.jpg)
Bienvenidos al Turismo Colaborativo
Lucía Hernández @luciahdez3
![Page 2: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/2.jpg)
6
Lucía Hernández@luciahdez3
![Page 3: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/3.jpg)
La emergencia de las plataformas
![Page 4: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/4.jpg)
Causas de la aparación EC
![Page 5: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/5.jpg)
20 años de innovaciónen dos frases
Chris Anderson
« La década pasada fue sobre la búsqueda de nuevos modelos de colaboración y de innovación en la web.
La próxima década será alrededor de aplicarlos al mundo real »
![Page 6: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/6.jpg)
@JeremyHeimans
The new power is peer coordination and mass participation to drive change
![Page 7: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/7.jpg)
La Economía Colaborativa es un nuevo modelo económico basado
en comunidades de personas que organizadas alrededor de plataformas pueden obtener lo que necesitan las unas de las otras, con intercambio de
dinero o sin el.
![Page 8: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/8.jpg)
![Page 9: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/9.jpg)
LEARNING
p2p learning
open courses & moocs
PRODUCTION
co-design / co-innovation
digital peer production
distributed fabrication (makers)
FINANCE
p2p funding
p2p payments
p2p insurance
compl. currencies
GOVERNANCESWARM
participatory organizations
participatory government
blockchain / DAO
CONSUMPTION
redistribution
local food systems
product-service
on-demand services
COLLABORATIVE ECONOMY FRAMEWORK V0.1
![Page 10: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/10.jpg)
Motivaciones clave
![Page 11: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/11.jpg)
ConsumoColaborativo
![Page 12: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/12.jpg)
“… es la manera tradicional de compartir, intercambiar, prestar, alquilar y regalar redefinida a través de la tecnología moderna”
Consumo Colaborativo (2010)
![Page 13: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/13.jpg)
Consumo eficiente de recursos
![Page 14: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/14.jpg)
Acceso versus propiedad
![Page 15: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/15.jpg)
Consumo mínimo intermediario
![Page 16: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/16.jpg)
Consumo de segunda mano
![Page 17: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/17.jpg)
Nuevos valores
![Page 18: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/18.jpg)
Consumo ColaborativoWhat’s mine is yours (2010)
![Page 19: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/19.jpg)
Value
PLATFORM
Producer Consumer
Interaction Interaction
The emergence of the platforms
I needYou have
![Page 20: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/20.jpg)
Idea a recordar
![Page 21: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/21.jpg)
TURISMO COLABORATIVO
![Page 22: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/22.jpg)
![Page 23: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/23.jpg)
![Page 24: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/24.jpg)
Atributos clave para el consumidor
+ Asequible
Más flexible
Encuentro con gente local
Un uso más eficiente de los recursos
Conveniente
Social
Sustainable
Mayor oferta y variada
![Page 25: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/25.jpg)
Evolución sectorial - alquiler P2P
Fuente adaptada: ConsumoColaborativo.com
Corporativo
Urbano
![Page 26: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/26.jpg)
Trayecto compartido – Ride Sharing
![Page 27: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/27.jpg)
“Hay unos 100-120 millones de asientos libres cada día en España”
Vincent Rosso
Recursos infrautilizados
![Page 28: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/28.jpg)
25€ 25€25€ 25€
100€
Coste compartido
![Page 29: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/29.jpg)
...in 22 countries
NEW IN 2015
IndiaMexicoEastern EuropeBrazil
![Page 30: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/30.jpg)
A Fast Growing Community
20 millionmembers in April 2015 (100% YoY)
![Page 31: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/31.jpg)
Alquiler entre particulares
![Page 32: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/32.jpg)
ALOJAMIENTO
![Page 33: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/33.jpg)
Couchsurfing
![Page 34: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/34.jpg)
Intercambio de casas
![Page 35: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/35.jpg)
Intercambio de casas
![Page 36: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/36.jpg)
HOMESHARING
![Page 37: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/37.jpg)
![Page 38: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/38.jpg)
![Page 39: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/39.jpg)
Oportunidad: trabajar un nicho
![Page 40: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/40.jpg)
EXPERIENCIAS
![Page 41: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/41.jpg)
EXPERIENCIAS
![Page 42: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/42.jpg)
EXPERIENCIAS
![Page 43: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/43.jpg)
EXPERIENCIAS
![Page 44: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/44.jpg)
![Page 45: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/45.jpg)
![Page 46: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/46.jpg)
![Page 47: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/47.jpg)
![Page 48: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/48.jpg)
![Page 49: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/49.jpg)
![Page 50: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/50.jpg)
Servicios,Marketplaces,y plataformas
![Page 51: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/51.jpg)
![Page 52: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/52.jpg)
![Page 53: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/53.jpg)
Servicio: B2P
![Page 54: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/54.jpg)
![Page 55: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/55.jpg)
Marketplace P2P
![Page 56: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/56.jpg)
![Page 57: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/57.jpg)
Plataforma: B+P
![Page 58: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/58.jpg)
¿Cómo hacen dinero estas ideas?
![Page 59: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/59.jpg)
7 modelos de negocio
![Page 60: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/60.jpg)
![Page 61: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/61.jpg)
![Page 62: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/62.jpg)
Claves de las plataformas
D.R.E.A.M.S
![Page 63: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/63.jpg)
![Page 64: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/64.jpg)
![Page 65: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/65.jpg)
![Page 66: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/66.jpg)
![Page 67: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/67.jpg)
![Page 68: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/68.jpg)
![Page 69: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/69.jpg)
![Page 70: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/70.jpg)
Retos del Turismo Colaborativo
![Page 71: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/71.jpg)
La historia se repite
« Los avances de la tecnología han aumentado las dificultades a la par que las oportunidades de los consumidores.
Se han dejado desfasadas muchas de las leyes y reglamentos, haciendo una nueva legislación necesaria. »
JFK en 1962Presidente de los EEUU (1961-1963)
![Page 72: Turismo colaborativo-barcelona-activa](https://reader035.vdocumento.com/reader035/viewer/2022062412/587e86d91a28abd6038b785d/html5/thumbnails/72.jpg)
Futuro
Steve Cohen
“We believe that at some pointwe’re going to see a hotel companythat gets into this business, whether it’sbranding it or being on the back end,buying units in condos and selling themthrough Airbnb,”