THE CHICHA

TEACHER: NUVIA ANDREA GONZALEZ

NAMES: JIMARA GOMEZ SANTIESTEBAN YERSON FABIAN VEGA

DIEGO ARMANDO SUAREZ GIOVANNY ALBERTO GONZALEZ

THE CHICHA IS A AN ALCOHOLIC DRINK MADE OF CORN, PANELA AND WATER. IT’S PLENTY CONSUMED IN SOUTH AMERICA. IT’S A

BITTER-SWEET DRINK. ITS COLOR IS YELLOW. AND ITS DENSITY IS THICKNESS. IT’S HANDMADE AND PACKAGING IN BOTTLES.

IT’S AN OLD DRINK, CONSUMED BY NATIVE PEOPLE.

IT’S PRICE IS ARROUND $4.000(colombian Pesos) PER LITTER. THE CORN PREVENTS THE DEVELOP OF CANCER, IMPROVE THE

BLOOD CIRCULATION, AND DECREASE THE CHOLESTEROL, BUT IT CAUSES ADICTION, AND DRUNKENNESS, WHEN IT’S DRUNK A

LOT.

IT’S A SUCCESFULL IDEA BECOUSE THE MOST OF THE PEOPLE LIKE TO GET FUNNY AND SHARE WITH THEIR FRIENDS, AND OUR PRODUCT CAUSES HAPPINESS AND RELAXATION, LETTING TO THE PEOPLE GET A

GOOD MOMENT WITH THEIR FRIENDS AND FAMILY. IT’S CHEAPER THAN OTHER ALCOHOLIC DRINKS. THIS PRODUCT WILL ALSO BE

SUCCESFULL BECOUSE OUR TARGET GROUP LIKES THIS DRINK AND THEIR PARENTS HAVE LEARNED TO DON’T FORGET THEIR CUSTOM.

THIS PRODUCT CAN BE EXPORTED TO THE MOST OF THE SOUTH AMERICA’S COUNTRIES BECOUSE IT’S ALREADY KNOWN, AND IT

COULD BE COMMERCIALIZED ON LARGE SCALE, AS THERE IS NOT A BIG COMPANY THAT MAKE THIS PRODUCT IN LARGE

QUANTITIES IN THESE COUNTRIES.

THERE ARE NOT BIG COMPANIES THAT SELL CHICHA, BUT THERE ARE MICRO COMPANIES THAT

FOLLOW THE TRADITION AND SELL THIS PRODUCT IN SMALL HOUSES, MOST OF THEM ARE LOCATED IN THE DOWN TOWN OF BOGOTA AND

TOWNS THAT DON’T FORGET THEIR CUSTOMS.