trabajo de ingempresarial

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2007 by Prentice Hall

11CaptuloAdministracin del conocimiento

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11.22007 by Prentice Hall

Evaluar el rol de la administracin del conocimiento y de los programas de administracin del conocimiento en los negocios. Describir los tipos de sistemas utilizados para la administracin del conocimiento a nivel empresarial y demostrar la manera en que proporcionan valor a las organizaciones. Describir los principales tipos de sistemas de trabajo del conocimiento y evaluar la manera en que proporcionan valor a las empresas. Evaluar los beneficios para el negocio de utilizar tcnicas inteligentes para la administracin del conocimiento.

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Problema:negocio que utiliza una gran cantidad de documentos e informacin fragmentada en sistemas heredados y procesos manuales. Soluciones: reglas y procedimientos de acceso a los documentos reduce el tiempo y el costo de los procesos de negocios al quitar los retrasos en accesar los documentos de diseo. Software de administracin de contenido Documentum y la base de datos de Oracle coordina documentos y datos de mantenimiento, y los

vuelve disponibles inmediatamente. Demuestra el rol de la TI al reducir el costo al volver el conocimiento organizacional disponible de manera ms fcil. Ilustra cmo una organizacin puede volverse ms eficiente y rentable a travs de la administracin del contenido.

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Durante el 2006 se esperaba un crecimiento de 35 por ciento de las ventas de software de administracin de contenido empresarial para la administracin del conocimiento Vivimos en una economa de la informacin en la cual la principal fuente de riqueza y prosperidad es la produccin y distribucin de informacin y conocimiento Alrededor de 55 por ciento de la fuerza laboral de Estados Unidos consta de trabajadores del conocimiento y la informacin 60 por ciento del producto bruto interno de Estados Unidos proviene de los sectores del conocimiento y la informacin, como el financiero y el de publicaciones Una parte substancial del valor de mercado de una empresa se relaciona con sus activos intangibles: el conocimiento, la marca, el renombre y los procesos de negocios nicos

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11.5


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Dimensiones importantes del conocimientoEl conocimiento es un activo de la empresaIntangible Para transformar los datos en informacin til y posteriormente en conocimiento se necesitan recursos de la organizacin Experimenta efectos de red ya que se comprarte

El conocimiento tiene diferentes formasPuede ser tcito (reside en la mente) o explcito (documentado) Implica conocimiento prctico, arte y habilidad Involucra saber cmo seguir procedimientos Implica saber por qu las cosas pasan

Sistemas de informacin gerencialCaptulo 11 Administracin delconocimientoEl panorama de la administracin del conocimiento

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Dimensiones importantes del conocimiento (contina)

El conocimiento tiene un lugarEvento cognoscitivo Una base social como una individual Complicado (difcil de desplazar), situado (entrelazado en la cultura de una empresa), contextual (slo funciona en determinadas situaciones)

El conocimiento depende de la situacinCondicional: saber cundo aplicar un procedimiento Contextual: saber cmo utilizar una cierta herramienta

Sistemas de informacin gerencialCaptulo 11 Administracin delconocimiento El panorama de la administracin del conocimiento ffd8ffe000104a46494600010101005c00600000ffe1005a45786966000049492a0008000 000050001030500010000004a000000030301000100000000030303105101000100000 0010303031151040001000000120b00001251040001000000120b000000000000a0860 1008fb10000ffdb004300080606070605080707070909080a0c140d0c0b0b0c1912130f14 1d1a1f1e1d1a1c1c20242e2720222c231c1c2837292c30313434341f27393d38323c2e33 3432ffdb0043010909090c0b0c180d0d1832211c21323232323232323232323232323232 3232323232323232323232323232323232323232323232323232323232323232323232f fc000110800a0039803012200021101031101ffc4001f000001050101010101010000000 0000000000102030405060708090a0bffc400b510000201030302040305050404000001 7d01020300041105122131410613516107227114328191a1082342b1c11552d1f024336 27282090a161718191a25262728292a3435363738393a434445464748494a535455565 758595a636465666768696a737475767778797a838485868788898a929394959697989 99aa2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2c3c4c5c6c7c8c9cad2d3d4d5d6d7d8 d9dae1e2e3e4e5e6e7e8e9eaf1f2f3f4f5f6f7f8f9faffc4001f0100030101010101010101010

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Para transformar la informacin en conocimiento, la empresa debe invertir recursos adicionales para descubrir patrones, reglas y contextos donde funcione el conocimiento Sabidura: experiencia colectiva e individual de aplicar el conocimiento a la solucin de problemasIncluye el dnde, cundo y cmo aplicar el conocimiento

Saber cmo hacer las cosas con eficacia y de forma eficiente de manera que otras organizaciones no puedan repetir, es una fuente primaria de ganancias y de ventaja competitiva que los competidores no pueden comprar fcilmente en el mercadoPor ej.: el hecho de contar con un sistema de produccin exclusivo y nico Sistemas de informacin gerencialCaptulo 11 Administracin del conocimiento El panorama de la administracin del conocimiento

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Aprendizaje organizacional

Proceso en el que las organizaciones aprenden Obtienen experiencia a travs de datos, mtodos de prueba y error y retroalimentacin Ajustan su comportamiento para reflejar experienciaCrean nuevos procesos de negocios Cambian sus patrones de toma de decisiones administrativas

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Administracin del conocimiento: conjunto de procesos de negocios en una organizacin para crear, almacenar, transferir y aplicar el conocimiento La cadena de valor de la administracin del conocimiento: Cada etapa agrega valor a los datos puros y a la informacin a medida que se transforman en conocimiento til Adquisicin del conocimientoTcito y explcito Crear nuevos conocimientos Dar seguimiento a los datos de fuentes externas

Sistemas de informacin gerencialCaptulo 11 Administracin delconocimientoEl panorama de la administracin del conocimiento ffd8ffe000104a46494600010101005c00600000ffe1005a45786966000049492a0008000 000050001030500010000004a000000030301000100000000030303105101000100000

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La cadena de valor de la administracin del conocimiento: Almacenamiento del conocimientoLa administracin debe:

Apoyar el desarrollo de sistemas almacenados del conocimientos planeados Estimular el desarrollo de esquemas a nivel corporativo para indexar documentos Recompensar a los empleados que dediquen tiempo a actualizar y almacenar documentos de manera apropiada

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0000000000000000000000000000000000000000000000000001163707274000001500000003364657363000001840 000006c77747074000001f000000014626b707400000204000000147258595a00000218000000146758595a0000022c 000000146258595a0000024000000014646d6e640000025400000070646d6464000002c40000008876756564000003 4c0000008676696577000003d4000000246c756d69000003f8000000146d6561730000040c000000247465636800000 4300000000c725452430000043c0000080c675452430000043c0000080c625452430000043c0000080c746578740000 0000436f70797269676874202863292031393938204865776c6574742d5061636b61726420436f6d70616e790000646 573630000000000000012735247422049454336313936362d322e31000000000000000000000012735247422049454 336313936362d322e31000000000000000000000000000000000000000000000000000000 11.12


La cadena de valor de la administracin del conocimiento: Diseminacin del conocimientoLos programas de capacitacin, las redes informales y la experiencia compartida en administracin ayudan a los gerentes a enfocar su atencin en el conocimiento y la informacin que son importantes

Aplicacin del conocimientoPara proporcionar un retorno sobre la inversin, el conocimiento organizacional debe convertirse en una parte sistemtica de la toma de decisiones administrativas e integrarse en los sistemas de apoyo a la toma de decisiones

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1d1a1f1e1d1a1c1c20242e2720222c231c1c2837292c30313434341f27393d38323c2e33 3432ffdb0043010909090c0b0c180d0d1832211c21323232323232323232323232323232 3232323232323232323232323232323232323232323232323232323232323232323232f fc000110800a0039803012200021101031101ffc4001f000001050101010101010000000 0000000000102030405060708090a0bffc400b510000201030302040305050404000001 7d01020300041105122131410613516107227114328191a1082342b1c11552d1f024336 27282090a161718191a25262728292a3435363738393a434445464748494a535455565 758595a636465666768696a737475767778797a838485868788898a929394959697989 99aa2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2c3c4c5c6c7c8c9cad2d3d4d5d6d7d8 d9dae1e2e3e4e5e6e7e8e9eaf1f2f3f4f5f6f7f8f9faffc4001f0100030101010101010101010 0000000000001020304ffd8ffe000104a46494600010201005c006b0000ffe20c584943435f50524f46494c4500010100000c484c696e6f0210000 06d6e74725247422058595a2007ce00020009000600310000616373704d53465400000000494543207352474200000 00000000000000000000000f6d6000100000000d32d485020200000000000000000000000000000000000000000000 0000000000000000000000000000000000000000000000000001163707274000001500000003364657363000001840 000006c77747074000001f000000014626b707400000204000000147258595a00000218000000146758595a0000022c 000000146258595a0000024000000014646d6e640000025400000070646d6464000002c40000008876756564000003 4c0000008676696577000003d4000000246c756d69000003f8000000146d6561730000040c000000247465636800000 4300000000c725452430000043c0000080c675452430000043c0000080c625452430000043c0000080c746578740000 0000436f70797269676874202863292031393938204865776c6574742d5061636b61726420436f6d70616e790000646 573630000000000000012735247422049454336313936362d322e31000000000000000000000012735247422049454 336313936362d322e31000000000000000000000000000000000000000000000000000000 11.13

2007 by Prentice HallSistemas

de informacin gerencialCaptulo 11

Administracin del conocimiento El panorama de la administracin del conocimiento ffd8ffe000104a46494600010101006600660000ffdb00430008060607060508070707090 9080a0c140d0c0b0b0c1912130f141d1a1f1e1d1a1c1c20242e2720222c231c1c2837292 c30313434341f27393d38323c2e333432ffdb0043010909090c0b0c180d0d1832211c213

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Roles y responsabilidades organizacionalesDirector del conocimiento (CKO)Ejecutivo responsable del programa de administracin del conocimiento de la empresa Ayuda a disear sistemas para encontrar nuevas fuentes de conocimiento y usar de mejor manera el conocimiento existente

Las comunidades de prctica (COPs)Redes sociales informales de profesionales y empleados, tanto dentro como fuera de la empresa, que tienen actividades e intereses similares relacionados con el trabajo Las actividades incluyen la educacin, los boletines en lnea y el compartir experiencias y tcnicas Facilita la reutilizacin del conocimiento, discusiones y la curva de aprendizaje de empleados nuevos Sistemas de informacin gerencialCaptulo 11 Administracin del conocimientoEl panorama de la administracin del conocimiento ffd8ffe000104a46494600010101005c00600000ffe1005a45786966000049492a0008000 000050001030500010000004a000000030301000100000000030303105101000100000 0010303031151040001000000120b00001251040001000000120b000000000000a0860 1008fb10000ffdb004300080606070605080707070909080a0c140d0c0b0b0c1912130f14 1d1a1f1e1d1a1c1c20242e2720222c231c1c2837292c30313434341f27393d38323c2e33 3432ffdb0043010909090c0b0c180d0d1832211c21323232323232323232323232323232 3232323232323232323232323232323232323232323232323232323232323232323232f fc000110800a0039803012200021101031101ffc4001f000001050101010101010000000

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Tres principales tipos de sistemas de administracin del conocimiento:Los sistemas de administracin del conocimiento a nivel empresarialEsfuerzos de propsito general en toda la empresa para recolectar, almacenar, distribuir y aplicar contenido y conocimientos digitales

Los sistemas de trabajo del conocimientoSistemas especializados diseados para ingenieros, cientficos y trabajadores del conocimiento encargados del descubrimiento y la creacin de nuevo conocimiento para una empresa

Las tcnicas inteligentesGrupo diverso de tcnicas como la minera de datos utilizados para diferentes objetivos: el descubrimiento del conocimiento, la estructuracin del conocimiento y el descubrimiento de soluciones ptimas Sistemas de informacin gerencialCaptulo 11 Administracin del conocimientoEl panorama de la administracin del conocimiento ffd8ffe000104a46494600010101005c00600000ffe1005a45786966000049492a0008000 000050001030500010000004a000000030301000100000000030303105101000100000 0010303031151040001000000120b00001251040001000000120b000000000000a0860 1008fb10000ffdb004300080606070605080707070909080a0c140d0c0b0b0c1912130f14 1d1a1f1e1d1a1c1c20242e2720222c231c1c2837292c30313434341f27393d38323c2e33 3432ffdb0043010909090c0b0c180d0d1832211c21323232323232323232323232323232 3232323232323232323232323232323232323232323232323232323232323232323232f fc000110800a0039803012200021101031101ffc4001f000001050101010101010000000 0000000000102030405060708090a0bffc400b510000201030302040305050404000001 7d01020300041105122131410613516107227114328191a1082342b1c11552d1f024336 27282090a161718191a25262728292a3435363738393a434445464748494a535455565 758595a636465666768696a737475767778797a838485868788898a929394959697989 99aa2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2c3c4c5c6c7c8c9cad2d3d4d5d6d7d8 d9dae1e2e3e4e5e6e7e8e9eaf1f2f3f4f5f6f7f8f9faffc4001f0100030101010101010101010 0000000000001020304ffd8ffe000104a46494600010201005c006b0000ffe20c584943435f50524f46494c4500010100000c484c696e6f0210000 06d6e74725247422058595a2007ce00020009000600310000616373704d53465400000000494543207352474200000 00000000000000000000000f6d6000100000000d32d485020200000000000000000000000000000000000000000000 0000000000000000000000000000000000000000000000000001163707274000001500000003364657363000001840 000006c77747074000001f000000014626b707400000204000000147258595a00000218000000146758595a0000022c 000000146258595a0000024000000014646d6e640000025400000070646d6464000002c40000008876756564000003 4c0000008676696577000003d4000000246c756d69000003f8000000146d6561730000040c000000247465636800000

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Sistemas de informacin gerencialCaptulo 11 Administracin del conocimientoEl panorama de la administracin del conocimiento ffd8ffe000104a46494600010101005900590000ffdb00430008060607060508070707090 9080a0c140d0c0b0b0c1912130f141d1a1f1e1d1a1c1c20242e2720222c231c1c2837292 c30313434341f27393d38323c2e333432ffdb0043010909090c0b0c180d0d1832211c213 2323232323232323232323232323232323232323232323232323232323232323232323 23232323232323232323232323232ffc00011080181032003012200021101031101ffc40 01f0000010501010101010100000000000000000102030405060708090a0bffc400b5100 002010303020403050504040000017d010203000411051221314106135161072271143 28191a1082342b1c11552d1f02433627282090a161718191a25262728292a3435363738 393a434445464748494a535455565758595a636465666768696a737475767778797a83 8485868788898a92939495969798999aa2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2 c3c4c5c6c7c8c9cad2d3d4d5d6d7d8d9dae1e2e3e4e5e6e7e8e9eaf1f2f3f4f5f6f7f8f9faffc 4001f0100030101010101010101010000000000000102030405060708090a0bffc400b51 1000201020404030407050404000102770001020311040521310612415107617113223 28108144291a1b1c109233352f0156272d10a162434e125f11718191a262728292a3536 3738393a434445464748ffd8ffe000104a46494600010101005c00600000ffe1005a45786966000049492a0008000000050001030500010000004 a0000000303010001000000000303031051010001000000010303031151040001000000120b0000125104000100000 0120b000000000000a08601008fb10000ffdb004300080606070605080707070909080a0c140d0c0b0b0c1912130f141 d1a1f1e1d1a1c1c20242e2720222c231c1c2837292c30313434341f27393d38323c2e333432ffdb0043010909090c0b0c 180d0d1832211c21323232323232323232323232323232323232323232323232323232323232323232323232323232

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Sistemas de administracin del conocimiento a nivel empresarialTres categoras principales de sistemas de administracin del conocimiento a nivel empresarial para tratar con diferentes tipos de conocimiento Sistemas de conocimiento estructuradoDocumentos formales

Sistemas de conocimiento semiestructuradoCorreos electrnicos, correos de voz, salones de conversacin, videos, imgenes digitales, folletos o boletines electrnicos y otros documentos no estructurados

Sistemas de redes de conocimientoRedes (tcitas) de conocimiento expertos

Sistemas de informacin gerencialCaptulo 11 Administracin del conocimientoSistemas de administracin del conocimiento a nivel empresarial ffd8ffe000104a46494600010101005c00600000ffe1005a45786966000049492a0008000 000050001030500010000004a000000030301000100000000030303105101000100000 0010303031151040001000000120b00001251040001000000120b000000000000a0860 1008fb10000ffdb004300080606070605080707070909080a0c140d0c0b0b0c1912130f14 1d1a1f1e1d1a1c1c20242e2720222c231c1c2837292c30313434341f27393d38323c2e33 3432ffdb0043010909090c0b0c180d0d1832211c21323232323232323232323232323232 3232323232323232323232323232323232323232323232323232323232323232323232f fc000110800a0039803012200021101031101ffc4001f000001050101010101010000000 0000000000102030405060708090a0bffc400b510000201030302040305050404000001 7d01020300041105122131410613516107227114328191a1082342b1c11552d1f024336 27282090a161718191a25262728292a3435363738393a434445464748494a535455565 758595a636465666768696a737475767778797a838485868788898a929394959697989 99aa2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2c3c4c5c6c7c8c9cad2d3d4d5d6d7d8 d9dae1e2e3e4e5e6e7e8e9eaf1f2f3f4f5f6f7f8f9faffc4001f0100030101010101010101010 0000000000001020304ffd8ffe000104a46494600010201005c006b0000ffe20c584943435f50524f46494c4500010100000c484c696e6f0210000 06d6e74725247422058595a2007ce00020009000600310000616373704d53465400000000494543207352474200000 00000000000000000000000f6d6000100000000d32d485020200000000000000000000000000000000000000000000 0000000000000000000000000000000000000000000000000001163707274000001500000003364657363000001840 000006c77747074000001f000000014626b707400000204000000147258595a00000218000000146758595a0000022c 000000146258595a0000024000000014646d6e640000025400000070646d6464000002c40000008876756564000003 4c0000008676696577000003d4000000246c756d69000003f8000000146d6561730000040c000000247465636800000 4300000000c725452430000043c0000080c675452430000043c0000080c625452430000043c0000080c746578740000 0000436f70797269676874202863292031393938204865776c6574742d5061636b61726420436f6d70616e790000646 573630000000000000012735247422049454336313936362d322e31000000000000000000000012735247422049454 336313936362d322e31000000000000000000000000000000000000000000000000000000

11.18


Sistemas de informacin gerencialCaptulo 11 Administracin del conocimientoSistemas de administracin del conocimiento a nivel empresarial ffd8ffe000104a46494600010101007300730000ffdb00430008060607060508070707090 9080a0c140d0c0b0b0c1912130f141d1a1f1e1d1a1c1c20242e2720222c231c1c2837292 c30313434341f27393d38323c2e333432ffdb0043010909090c0b0c180d0d1832211c213 2323232323232323232323232323232323232323232323232323232323232323232323 23232323232323232323232323232ffc00011080263024c03012200021101031101ffc400 1f0000010501010101010100000000000000000102030405060708090a0bffc400b51000 02010303020403050504040000017d0102030004110512213141061351610722711432 8191a1082342b1c11552d1f02433627282090a161718191a25262728292a34353637383 93a434445464748494a535455565758595a636465666768696a737475767778797a838 485868788898a92939495969798999aa2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2c 3c4c5c6c7c8c9cad2d3d4d5d6d7d8d9dae1e2e3e4e5e6e7e8e9eaf1f2f3f4f5f6f7f8f9faffc4 001f0100030101010101010101010000000000000102030405060708090a0bffc400b511 0002010204040304070504040001027700010203110405213106124151076171132232 8108144291a1b1c109233352f0156272d10a162434e125f11718191a262728292a35363 738393a434445464748ffd8ffe000104a46494600010101005c00600000ffe1005a45786966000049492a0008000000050001030500010000004 a0000000303010001000000000303031051010001000000010303031151040001000000120b0000125104000100000 0120b000000000000a08601008fb10000ffdb004300080606070605080707070909080a0c140d0c0b0b0c1912130f141 d1a1f1e1d1a1c1c20242e2720222c231c1c2837292c30313434341f27393d38323c2e333432ffdb0043010909090c0b0c 180d0d1832211c21323232323232323232323232323232323232323232323232323232323232323232323232323232 3232323232323232323232ffc000110800a0039803012200021101031101ffc4001f00000105010101010101000000000 00000000102030405060708090a0bffc400b5100002010303020403050504040000017d010203000411051221314106 13516107227114328191a1082342b1c11552d1f02433627282090a161718191a25262728292a3435363738393a4344 45464748494a535455565758595a636465666768696a737475767778797a838485868788898a92939495969798999a

a2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2c3c4c5c6c7c8c9cad2d3d4d5d6d7d8d9dae1e2e3e4e5e6e7e8e9eaf1f2 f3f4f5f6f7f8f9faffc4001f01000301010101010101010100000000000001020304 ffd8ffe000104a46494600010201005c006b0000ffe20c584943435f50524f46494c4500010100000c484c696e6f0210000 06d6e74725247422058595a2007ce00020009000600310000616373704d53465400000000494543207352474200000 00000000000000000000000f6d6000100000000d32d485020200000000000000000000000000000000000000000000 0000000000000000000000000000000000000000000000000001163707274000001500000003364657363000001840 000006c77747074000001f000000014626b707400000204000000147258595a00000218000000146758595a0000022c 000000146258595a0000024000000014646d6e640000025400000070646d6464000002c40000008876756564000003 4c0000008676696577000003d4000000246c756d69000003f8000000146d6561730000040c000000247465636800000 4300000000c725452430000043c0000080c675452430000043c0000080c625452430000043c0000080c746578740000 0000436f70797269676874202863292031393938204865776c6574742d5061636b61726420436f6d70616e790000646 573630000000000000012735247422049454336313936362d322e31000000000000000000000012735247422049454 336313936362d322e31000000000000000000000000000000000000000000000000000000 11.19


Problema esencial al manejar conocimiento estructurado : Crear un esquema de clasificacin adecuado para organizar, etiquetar, buscar los documentos Sistemas de conocimiento estructurado: Implementar el etiquetado Establecer una interfaz con las bases de datos corporativas donde se almacenan los documentos Crear un entorno de portal empresarial para la bsqueda de conocimiento corporativo Sistemas de informacin gerencialCaptulo 11 Administracin delconocimientoSistemas de administracin del conocimiento a nivel empresarial ffd8ffe000104a46494600010101005c00600000ffe1005a45786966000049492a0008000 000050001030500010000004a000000030301000100000000030303105101000100000



Las principales empresas contables y de consultora has desarrollado repositorios de informes basados en casos y documentos estructurados procedentes de consultores que trabajan con clientes

Estos informes se colocan en una base de datos con la finalidad de preparar y capacitar a nuevos consultores

Por ej.: Kworld de KPMGUno de los sistemas de conocimiento estructurado ms grande del mundo Repositorio de documentos Herramientas de colaboracin en lnea Contenido organizado en nueve niveles, por productos y segmentos de mercado de KPGM con muchas subcategoras de conocimiento

Sistemas de informacin gerencialCaptulo 11 Administracin delconocimiento Sistemas de administracin del conocimiento a nivel empresarial ffd8ffe000104a46494600010101005c00600000ffe1005a45786966000049492a0008000 000050001030500010000004a000000030301000100000000030303105101000100000 0010303031151040001000000120b00001251040001000000120b000000000000a0860 1008fb10000ffdb004300080606070605080707070909080a0c140d0c0b0b0c1912130f14 1d1a1f1e1d1a1c1c20242e2720222c231c1c2837292c30313434341f27393d38323c2e33 3432ffdb0043010909090c0b0c180d0d1832211c21323232323232323232323232323232 3232323232323232323232323232323232323232323232323232323232323232323232f fc000110800a0039803012200021101031101ffc4001f000001050101010101010000000 0000000000102030405060708090a0bffc400b510000201030302040305050404000001 7d01020300041105122131410613516107227114328191a1082342b1c11552d1f024336 27282090a161718191a25262728292a3435363738393a434445464748494a535455565 758595a636465666768696a737475767778797a838485868788898a929394959697989 99aa2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2c3c4c5c6c7c8c9cad2d3d4d5d6d7d8 d9dae1e2e3e4e5e6e7e8e9eaf1f2f3f4f5f6f7f8f9faffc4001f0100030101010101010101010

0000000000001020304ffd8ffe000104a46494600010201005c006b0000ffe20c584943435f50524f46494c4500010100000c484c696e6f0210000 06d6e74725247422058595a2007ce00020009000600310000616373704d53465400000000494543207352474200000 00000000000000000000000f6d6000100000000d32d485020200000000000000000000000000000000000000000000 0000000000000000000000000000000000000000000000000001163707274000001500000003364657363000001840 000006c77747074000001f000000014626b707400000204000000147258595a00000218000000146758595a0000022c 000000146258595a0000024000000014646d6e640000025400000070646d6464000002c40000008876756564000003 4c0000008676696577000003d4000000246c756d69000003f8000000146d6561730000040c000000247465636800000 4300000000c725452430000043c0000080c675452430000043c0000080c625452430000043c0000080c746578740000 0000436f70797269676874202863292031393938204865776c6574742d5061636b61726420436f6d70616e790000646 573630000000000000012735247422049454336313936362d322e31000000000000000000000012735247422049454 336313936362d322e31000000000000000000000000000000000000000000000000000000 11.21



Administracin del conocimientoSistemas de administracin del conocimiento a nivel empresarial ffd8ffe000104a46494600010101005b005b0000ffdb00430008060607060508070707090 9080a0c140d0c0b0b0c1912130f141d1a1f1e1d1a1c1c20242e2720222c231c1c2837292 c30313434341f27393d38323c2e333432ffdb0043010909090c0b0c180d0d1832211c213 2323232323232323232323232323232323232323232323232323232323232323232323 23232323232323232323232323232ffc000110801e2024003012200021101031101ffc40 01f0000010501010101010100000000000000000102030405060708090a0bffc400b5100 002010303020403050504040000017d010203000411051221314106135161072271143 28191a1082342b1c11552d1f02433627282090a161718191a25262728292a3435363738 393a434445464748494a535455565758595a636465666768696a737475767778797a83 8485868788898a92939495969798999aa2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2 c3c4c5c6c7c8c9cad2d3d4d5d6d7d8d9dae1e2e3e4e5e6e7e8e9eaf1f2f3f4f5f6f7f8f9faffc 4001f0100030101010101010101010000000000000102030405060708090a0bffc400b51 1000201020404030407050404000102770001020311040521310612415107617113223

28108144291a1b1c109233352f0156272d10a162434e125f11718191a262728292a3536 3738393a434445464748ffd8ffe000104a46494600010101005c00600000ffe1005a45786966000049492a0008000000050001030500010000004 a0000000303010001000000000303031051010001000000010303031151040001000000120b0000125104000100000 0120b000000000000a08601008fb10000ffdb004300080606070605080707070909080a0c140d0c0b0b0c1912130f141 d1a1f1e1d1a1c1c20242e2720222c231c1c2837292c30313434341f27393d38323c2e333432ffdb0043010909090c0b0c 180d0d1832211c21323232323232323232323232323232323232323232323232323232323232323232323232323232 3232323232323232323232ffc000110800a0039803012200021101031101ffc4001f00000105010101010101000000000 00000000102030405060708090a0bffc400b5100002010303020403050504040000017d010203000411051221314106 13516107227114328191a1082342b1c11552d1f02433627282090a161718191a25262728292a3435363738393a4344 45464748494a535455565758595a636465666768696a737475767778797a838485868788898a92939495969798999a a2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2c3c4c5c6c7c8c9cad2d3d4d5d6d7d8d9dae1e2e3e4e5e6e7e8e9eaf1f2 f3f4f5f6f7f8f9faffc4001f01000301010101010101010100000000000001020304 ffd8ffe000104a46494600010201005c006b0000ffe20c584943435f50524f46494c4500010100000c484c696e6f0210000 06d6e74725247422058595a2007ce00020009000600310000616373704d53465400000000494543207352474200000 00000000000000000000000f6d6000100000000d32d485020200000000000000000000000000000000000000000000 0000000000000000000000000000000000000000000000000001163707274000001500000003364657363000001840 000006c77747074000001f000000014626b707400000204000000147258595a00000218000000146758595a0000022c 000000146258595a0000024000000014646d6e640000025400000070646d6464000002c40000008876756564000003 4c0000008676696577000003d4000000246c756d69000003f8000000146d6561730000040c000000247465636800000 4300000000c725452430000043c0000080c675452430000043c0000080c625452430000043c0000080c746578740000 0000436f70797269676874202863292031393938204865776c6574742d5061636b61726420436f6d70616e790000646 573630000000000000012735247422049454336313936362d322e31000000000000000000000012735247422049454 336313936362d322e31000000000000000000000000000000000000000000000000000000 11.22


Conocimiento semiestructurado:Toda la informacin digital de una empresa que no se encuentra como documento formal o informe formalMensajes, memorandos, propuestas, correos electrnicos, grficos, presentaciones electrnicas con diapositivas y videos

Las empresas estn cada vez ms obligadas a administrar y a dar seguimiento a este contenido para cumplir con legislaciones gubernamentales Las empresas sujetas a la Ley Sarbanes-Oxley deben conservar los registros de correo electrnico y conversaciones telefnicas de sus empleados por un mnimo de cinco aos Sistemas de informacin gerencialCaptulo 11 Administracin delconocimiento Sistemas de administracin del conocimiento a nivel empresarial ffd8ffe000104a46494600010101005c00600000ffe1005a45786966000049492a0008000 000050001030500010000004a000000030301000100000000030303105101000100000 0010303031151040001000000120b00001251040001000000120b000000000000a0860 1008fb10000ffdb004300080606070605080707070909080a0c140d0c0b0b0c1912130f14 1d1a1f1e1d1a1c1c20242e2720222c231c1c2837292c30313434341f27393d38323c2e33 3432ffdb0043010909090c0b0c180d0d1832211c21323232323232323232323232323232 3232323232323232323232323232323232323232323232323232323232323232323232f fc000110800a0039803012200021101031101ffc4001f000001050101010101010000000 0000000000102030405060708090a0bffc400b510000201030302040305050404000001 7d01020300041105122131410613516107227114328191a1082342b1c11552d1f024336 27282090a161718191a25262728292a3435363738393a434445464748494a535455565 758595a636465666768696a737475767778797a838485868788898a929394959697989 99aa2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2c3c4c5c6c7c8c9cad2d3d4d5d6d7d8 d9dae1e2e3e4e5e6e7e8e9eaf1f2f3f4f5f6f7f8f9faffc4001f0100030101010101010101010 0000000000001020304ffd8ffe000104a46494600010201005c006b0000ffe20c584943435f50524f46494c4500010100000c484c696e6f0210000

06d6e74725247422058595a2007ce00020009000600310000616373704d53465400000000494543207352474200000 00000000000000000000000f6d6000100000000d32d485020200000000000000000000000000000000000000000000 0000000000000000000000000000000000000000000000000001163707274000001500000003364657363000001840 000006c77747074000001f000000014626b707400000204000000147258595a00000218000000146758595a0000022c 000000146258595a0000024000000014646d6e640000025400000070646d6464000002c40000008876756564000003 4c0000008676696577000003d4000000246c756d69000003f8000000146d6561730000040c000000247465636800000 4300000000c725452430000043c0000080c675452430000043c0000080c625452430000043c0000080c746578740000 0000436f70797269676874202863292031393938204865776c6574742d5061636b61726420436f6d70616e790000646 573630000000000000012735247422049454336313936362d322e31000000000000000000000012735247422049454 336313936362d322e31000000000000000000000000000000000000000000000000000000 11.23


Sistemas de conocimiento semiestructurado:Dan seguimiento, almacenan y organizan documentos semiestructurados, al igual que documentos tradicionales ms estructurados Por ej.: LiveLink ECM de OpenText: Ofrece repositorios centralizados para la administracin de documentos Ofrece un programa de administracin de correo electrnico basado en reglas que perfila automticamente mensajes de correo entrantes y salientes con base en reglas desarrolladas por los gerentes en lnea Sistemas de informacin gerencialCaptulo 11 Administracin delconocimientoSistemas de administracin del conocimiento a nivel empresarial ffd8ffe000104a46494600010101005c00600000ffe1005a45786966000049492a0008000 000050001030500010000004a000000030301000100000000030303105101000100000




Administracin del conocimientoSistemas de administracin del conocimiento a nivel empresarial ffd8ffe000104a46494600010101007700770000ffdb00430008060607060508070707090

9080a0c140d0c0b0b0c1912130f141d1a1f1e1d1a1c1c20242e2720222c231c1c2837292 c30313434341f27393d38323c2e333432ffdb0043010909090c0b0c180d0d1832211c213 2323232323232323232323232323232323232323232323232323232323232323232323 23232323232323232323232323232ffc0001108026e024b03012200021101031101ffc40 01f0000010501010101010100000000000000000102030405060708090a0bffc400b5100 002010303020403050504040000017d010203000411051221314106135161072271143 28191a1082342b1c11552d1f02433627282090a161718191a25262728292a3435363738 393a434445464748494a535455565758595a636465666768696a737475767778797a83 8485868788898a92939495969798999aa2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2 c3c4c5c6c7c8c9cad2d3d4d5d6d7d8d9dae1e2e3e4e5e6e7e8e9eaf1f2f3f4f5f6f7f8f9faffc 4001f0100030101010101010101010000000000000102030405060708090a0bffc400b51 1000201020404030407050404000102770001020311040521310612415107617113223 28108144291a1b1c109233352f0156272d10a162434e125f11718191a262728292a3536 3738393a434445464748ffd8ffe000104a46494600010101005c00600000ffe1005a45786966000049492a0008000000050001030500010000004 a0000000303010001000000000303031051010001000000010303031151040001000000120b0000125104000100000 0120b000000000000a08601008fb10000ffdb004300080606070605080707070909080a0c140d0c0b0b0c1912130f141 d1a1f1e1d1a1c1c20242e2720222c231c1c2837292c30313434341f27393d38323c2e333432ffdb0043010909090c0b0c 180d0d1832211c21323232323232323232323232323232323232323232323232323232323232323232323232323232 3232323232323232323232ffc000110800a0039803012200021101031101ffc4001f00000105010101010101000000000 00000000102030405060708090a0bffc400b5100002010303020403050504040000017d010203000411051221314106 13516107227114328191a1082342b1c11552d1f02433627282090a161718191a25262728292a3435363738393a4344 45464748494a535455565758595a636465666768696a737475767778797a838485868788898a92939495969798999a a2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2c3c4c5c6c7c8c9cad2d3d4d5d6d7d8d9dae1e2e3e4e5e6e7e8e9eaf1f2 f3f4f5f6f7f8f9faffc4001f01000301010101010101010100000000000001020304 ffd8ffe000104a46494600010201005c006b0000ffe20c584943435f50524f46494c4500010100000c484c696e6f0210000 06d6e74725247422058595a2007ce00020009000600310000616373704d53465400000000494543207352474200000 00000000000000000000000f6d6000100000000d32d485020200000000000000000000000000000000000000000000 0000000000000000000000000000000000000000000000000001163707274000001500000003364657363000001840 000006c77747074000001f000000014626b707400000204000000147258595a00000218000000146758595a0000022c 000000146258595a0000024000000014646d6e640000025400000070646d6464000002c40000008876756564000003

4c0000008676696577000003d4000000246c756d69000003f8000000146d6561730000040c000000247465636800000 4300000000c725452430000043c0000080c675452430000043c0000080c625452430000043c0000080c746578740000 0000436f70797269676874202863292031393938204865776c6574742d5061636b61726420436f6d70616e790000646 573630000000000000012735247422049454336313936362d322e31000000000000000000000012735247422049454 336313936362d322e31000000000000000000000000000000000000000000000000000000 11.25


Lea la sesin interactiva: organizaciones, y despus comente las siguientes preguntas:1. 2. 3.

Cules son los problemas y los retos que enfrenta una empresa como Stikeman Elliot? Qu soluciones estn disponibles para resolver estos problemas? De qu manera enfrent estos problemas la implementacin de Hummingbird? Qu tan exitosa fue la solucin? Stikeman Elliot eligi la mejor alternativa?

Stikeman Elliott computariza su inteligenciaSistemas de informacin gerencialCaptulo 11 Administracin del conocimientoSistemasde administracin del conocimiento a nivel empresarial ffd8ffe000104a46494600010101005c00600000ffe1005a45786966000049492a0008000 000050001030500010000004a000000030301000100000000030303105101000100000 0010303031151040001000000120b00001251040001000000120b000000000000a0860 1008fb10000ffdb004300080606070605080707070909080a0c140d0c0b0b0c1912130f14 1d1a1f1e1d1a1c1c20242e2720222c231c1c2837292c30313434341f27393d38323c2e33 3432ffdb0043010909090c0b0c180d0d1832211c21323232323232323232323232323232

3232323232323232323232323232323232323232323232323232323232323232323232f fc000110800a0039803012200021101031101ffc4001f000001050101010101010000000 0000000000102030405060708090a0bffc400b510000201030302040305050404000001 7d01020300041105122131410613516107227114328191a1082342b1c11552d1f024336 27282090a161718191a25262728292a3435363738393a434445464748494a535455565 758595a636465666768696a737475767778797a838485868788898a929394959697989 99aa2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2c3c4c5c6c7c8c9cad2d3d4d5d6d7d8 d9dae1e2e3e4e5e6e7e8e9eaf1f2f3f4f5f6f7f8f9faffc4001f0100030101010101010101010 0000000000001020304ffd8ffe000104a46494600010201005c006b0000ffe20c584943435f50524f46494c4500010100000c484c696e6f0210000 06d6e74725247422058595a2007ce00020009000600310000616373704d53465400000000494543207352474200000 00000000000000000000000f6d6000100000000d32d485020200000000000000000000000000000000000000000000 0000000000000000000000000000000000000000000000000001163707274000001500000003364657363000001840 000006c77747074000001f000000014626b707400000204000000147258595a00000218000000146758595a0000022c 000000146258595a0000024000000014646d6e640000025400000070646d6464000002c40000008876756564000003 4c0000008676696577000003d4000000246c756d69000003f8000000146d6561730000040c000000247465636800000 4300000000c725452430000043c0000080c675452430000043c0000080c625452430000043c0000080c746578740000 0000436f70797269676874202863292031393938204865776c6574742d5061636b61726420436f6d70616e790000646 573630000000000000012735247422049454336313936362d322e31000000000000000000000012735247422049454 336313936362d322e31000000000000000000000000000000000000000000000000000000 11.26


Organizacin del conocimiento: taxonomas y etiquetadoLos repositorios de documento requieren una clasificacin correcta y taxonomas para recuperar documentos de otras fechas Taxonoma: esquema para clasificar informacin y conocimiento en forma tal que se pueda acceder con facilidad Una vez que se genera una taxonoma del conocimiento, todos los documentos se etiquetan con la clasificacin apropiada

Entre ms precisa es la taxonoma, ms relevante son los resultados de la bsqueda Algunos productos puedes ser utilizados para automatizar y facilitar la clasificacin y el etiquetado Autonoma, Taxonoma, SemioTagger

Sistemas de informacin gerencialCaptulo 11 Administracin delconocimiento Sistemas de administracin del conocimiento a nivel empresarial ffd8ffe000104a46494600010101005c00600000ffe1005a45786966000049492a0008000 000050001030500010000004a000000030301000100000000030303105101000100000 0010303031151040001000000120b00001251040001000000120b000000000000a0860 1008fb10000ffdb004300080606070605080707070909080a0c140d0c0b0b0c1912130f14 1d1a1f1e1d1a1c1c20242e2720222c231c1c2837292c30313434341f27393d38323c2e33 3432ffdb0043010909090c0b0c180d0d1832211c21323232323232323232323232323232 3232323232323232323232323232323232323232323232323232323232323232323232f fc000110800a0039803012200021101031101ffc4001f000001050101010101010000000 0000000000102030405060708090a0bffc400b510000201030302040305050404000001 7d01020300041105122131410613516107227114328191a1082342b1c11552d1f024336 27282090a161718191a25262728292a3435363738393a434445464748494a535455565 758595a636465666768696a737475767778797a838485868788898a929394959697989 99aa2a3a4a5a6a7a8a9aab2b3b4b5b6b7b8b9bac2c3c4c5c6c7c8c9cad2d3d4d5d6d7d8 d9dae1e2e3e4e5e6e7e8e9eaf1f2f3f4f5f6f7f8f9faffc4001f0100030101010101010101010 0000000000001020304ffd8ffe000104a46494600010201005c006b0000ffe20c584943435f50524f46494c4500010100000c484c696e6f0210000 06d6e74725247422058595a2007ce00020009000600310000616373704d53465400000000494543207352474200000 00000000000000000000000f6d6000100000000d32d485020200000000000000000000000000000000000000000000

0000000000000000000000000000000000000000000000000001163707274000001500000003364657363000001840 000006c77747074000001f000000014626b707400000204000000147258595a00000218000000146758595a0000022c 000000146258595a0000024000000014646d6e640000025400000070646d6464000002c40000008876756564000003 4c0000008676696577000003d4000000246c756d69000003f8000000146d6561730000040c000000247465636800000 4300000000c725452430000043c0000080c675452430000043c0000080c625452430000043c0000080c746578740000 0000436f70797269676874202863292031393938204865776c6574742d5061636b61726420436f6d70616e790000646 573630000000000000012735247422049454336313936362d322e31000000000000000000000012735247422049454 336313936362d322e31000000000000000000000000000000000000000000000000000000 11.27


Sistemas de redes de conocimiento1. Proporcionan un directorio en lnea de expertos corporativos en dominios del conocimiento bien definidos 2. Utilizan tecnologas de comunicaciones para facilitar que los empleados encuentren al experto apropiado en una empresa 3. Algunos sistematizan las soluciones desarrolladas por los expertos y las almacenan en una base de datos de conocimiento en forma de repositorio de mejores prcticas o de preguntas ms frecuentes (FAQ) 4. El software AskMe, Inc.:permite a las empresas desarrollar una base de datos de destrezas y conocimiento prctico de los empleados, documentos, mejores prcticas y preguntas ms frecuentes

Sistemas de informacin gerencialCaptulo 11 Administracin delconocimientoSistemas de administracin del conocimiento a nivel empresarial ffd8ffe000104a46494600010101005c00600000ffe1005a45786966000049492a0008000 000050001030500010000004a000000030301000100000000030303105101000100000 0010303031151040001000000120b00001251040001000000120b000000000000a0860 1008fb10000ffdb004300080606070605080707070909080a0c140d0c0b0b0c1912130f14

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Tecnologa de apoyo: portales, herramientas de colaboracin y sistemas de administracin del aprendizaje Los principales fabricantes de sistemas comerciales de administracin del conocimiento incluyen poderosas tecnologas de portales y de colaboracin:Acceso a fuentes de informacin, nuevas fuentes Correo electrnico, salas de conversacin y mensajera instantnea, grupos de discusin y

Las compaas tambin utilizan tecnologas Web para uso interno con el propsito de facilitar el intercambio de informacinBlogs: sus usos incluyen la creciente opinin interna, la administracin de la reputacin, la recopilacin de informacin sobre la creciente competencia

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