trabajo colavorativo 1 investigacion de mercados

8/19/2019 Trabajo Colavorativo 1 Investigacion de Mercados

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TRABAJO COLABORATIVO

MOMENTO 1

ESTUDIANTES

MONICA ALEJANDRA VALLE HOYOS Código: 1054919018

ELIN !IOVANNY VE!A Código:

YESSICA ALE"ANDRA !OME# Código: 105$80%458

!RU&O: 10'045A('88

TUTOR

HU!O OCAM&O CARDENAS

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA UNAD

ADMINISTRACION DE EM&RESAS

INVESTI!ACION DE MERCADOS

CEAD DOS)UEBRADAS

'01*


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TABLA DE CONTENIDOOBJETIVOS....................................................................................................................................2

GENERAL..............................................................................................................2ESPECIFICOS.........................................................................................................................................................3

CUADRO DE ROLES....................................................................................................................3

COMO SE REALIZAN LOS OBJETIVOS DE UN PROYECTO.................................................4

ANALISIS AL MERCADO DE MODIFICADORES DE LECHE................................................5

NICHOS DE MERCADO...............................................................................................................6

CANAL DE DISTRIBUCION........................................................................................................6

OBJETIVOS DE ESTE MERCADEO............................................................................................6

PARTICIPACION EN EL MERCADO...........................................................................................7

ESTUDIO DE OFERTA..................................................................................................................7

GRUPO NUTRESA........................................................................................................................8

PORTAFOLIO.................................................................................................................................

ALIMENTOS POLAR..................................................................................................................!"

NESTL#.........................................................................................................................................!!

PORTAFOLIO...............................................................................................................................!!

CONCLUSIONES.........................................................................................................................!3

BIBLIOGRAF$A Y %EBGRAFIA...............................................................................................!4


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OBJETIVOS

!ENERAL

A&'()*(' + '(+,-+' /) &'01(0 *( -)(-+-) *-9('()-+)*0 (, 0:;(-0 ()('+, *( ,00:;(-0 (&( N/'(+ 1 P0,+' () /+)0 ('(9-('( + ,0 =0*-9-+*0'( *( ,+ ,(?( 1 +:(' /@, ( ,+ &'-)-&+, () ()+ 1 - *(('=-)+' ,+@'(+ *0)*( (, ,-()( 0)-*('+ /( )0 /:'( / (&(+-+ *( ('--0.

ES&ECI+ICOS

• E)()*(' /( ( /)+ +-) &'-)-&+, 1 /)+ (/)*+'-+ &+'+ 0,/-0)+' /) &'0:,(=+ 1

(-+' ,+ *(-+-) *( ((.• R(+,-+' /) &'01(0 *( -)(-+-) 0:'( (, =('+*0 *( ,0 =0*-9-+*0'( *( ,(?(.• E)0)'+' (, 900 *(, &'0:,(=+ () )/('0 &'01(0 &+'+ -*()-9-+' 1 ,/(0 +++' (+

*(-+-) *(, 0:;(-0.• R(+,-+' /)+ -)(-+-) *( =('+*0 0) /)+ */'+-) *( 3 (=+)+ () ,+ /+, ( ,(

+&,-/( /)+ ()/(+ + ,0 0)/=-*0'( *( *-9('()( (*+*(.

• L,(+' + +:0 ,+ 0*-9-+-) *( ,+ ()/(+ /:-+)*0 ,+ @'(+ /( '(/-('() =+10'+()-).


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S( 90+,-+) ,+ +'(+ + *(+''0,,+' () ,+ -)(-+-) () /)+ ('-( *( &'0&0--0)( /(*(+'(+) ,0 0)()-*0 -=&,


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OBJETIVOS DE ESTE MERCADEO

D+*0 /( () ,0 ,-=0 +0 (+ +(0'


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C0=0 ( (-*()-+ () (, /+*'0 +)('-0' (, '+=0 *( M-,0 () &'0=(*-0 /(+ (, *0:,( *( ,0 /(/(+) ,0 0'0 &'0*/0 *( -/+, =0*0 &0*(=0 *(-' /( () T+''0 +,( =@ 000 /( () &'(()+-) D01 P+ 1 ()'( =@ '+)*( ,+ &'(()+-) =@ (0)=-0 (, '+=0 *( &'0*/0.L+ (=&'(+ N(,> -()( (, '+=0 =@ 000 *(, =('+*0 KM-,0 +''0 2"" 1 + ,+ ( (, =@(0)=-0 KN(/- D01 P+ ""


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MUESTREO

S( ,+-9-+'+ /) )=('0 *( /)-*+*( *( &'0*/0 *( ,+ (=&'(+ N/'(+ N(,> 1 A,-=()0 &0,+' &+'+ *+' (, =/('(0 + &('0)+ *( (*+*( ()'( !8 1 3" 1 ( -)&(-0)+'+ ,0 '-('-0'(,+-0)+*0 &+'+ *(('=-)+' ,+ +(&+:-,-*+* *(, &'0*/0 K)=('0 *( +(&+-) 1 '(?+0. Y

( ('@) ,0 '(/,+*0 0:()-*0 &+'+ ,,(+' +, >-0 ,+ (=&'(+ 1 +< &0*(' +,+)+' ,+ =(+ &'0&/(+ &0' ,+ (=&'(+,

ACE&TACI-N: S- (, )=('0 *( /)-*+*( )0 0)90'=( 0 (, )=('0 0+, *( )0 0)90'=-*+*(()0)'+*+ () ,+ =/('(+ ( -/+, 0 =()0' /( (, )=('0 *( +(&+-) (&(-9-+*0 () (, &,+) ( *(:( +(&+' (, &'0*/0.

RECHA#O: S- (, )=('0 *( /)-*+*( )0 0)90'=( ()0)'+*+ () ,+ =/('+ ( =+10' /( (,)=('0 *( +(&+-) (, &'0*/0 ( )0 +(&+*0. U) &'0*/0 )0 +(&+:,( )0 &/(*( ('

&'(()+*0 )/(+=()( + -)&(-).To./ D M23/2

M23o 263/3i7o: S( *(:( 0=+' +, ++' /) )=('0 *( /)-*+*( *( =/('+ () &'0&0'-) +, +=+0 *( ,0 &'0*/0 ()-()*0 () /()+ ,+ (*+*(.

Mo.63o d / 3/ió6 d / .23/ L+ =/('+ *(:() ('+('( *(&/> *( ?+:(''(/)-*0 0*+ ,+ /)-*+*( /( 0=&0)() ,0 &'0*/0.


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!RU&O NUTRESA

E=&'(+ +)( ,+ N+-0)+, *( C?00,+( ( /)+ *( ,+ (=&'(+ =@ '+)*( *(, &+


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S- :-() (, &('


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&,()0 0=&'0=-0 0) ,0 +,0'( *( E=&'(+ P0,+' 1 ,( 09'(('(=0 ,+ =(;0'(0&0'/)-*+*( *( *(+''0,,0.

L+ )/(+ +&/(+ ,+ ++:+ *( ?+(' A,-=()0 P0,+' C0,0=:-+ 9-,-+, *( ,+ ()(0,+)+ E=&'(+P0,+' /( ,+) +, =('+*0 )+-0)+, /)0 *( / &'0*/0 ('(,,+ ,+ :(:-*+ *( ?00,+( ()

&0,0 T0**1 ,+ /+, -)--+,=()( (@ -()*0 9+:'-+*+ :+;0 (, 90'=+0 *( =+/-,+ &0' C++L/('.

T0**1 ( /)+ =+'+ =/1 0)0-*+ &0' ,0 +)+)*('(+)0 1 ,0 ?+:-+)( *( ,+ 0)+ *(9'0)('+ 0) V()(/(,+ 1 ,+ -*(+ *( A,-=()0 P0,+' ( /(*+'( 0) 2" *(, =('+*0 *(=0*-9-+*0'( ,@(0 () ,0 &'-=0 '( +0.

S-) (=:+'0 A,-=()0 P0,+' )0 ( /) 0=&(-*0' &(/(0 &/( ,,(+ ! +0 () (, &+) -()( /) +=&,-0 &0'+90,-0 ,0+,. E)'( / =+'+ =@'(0)0-*+ (@) () ?+'-)+ &'(0-*+ KP.A.N. 1 P'0=++ +()+ K/+(' D0) P+)?0 1F'(+()+ ('(+,( ,-0 =+'+ /+(' 1 +,-=()0 &+'+ =+0+ KD00/'=( 1 D0)+).

S/ =(+ ( /( T0**1 (+ ,+ /-)+ +(0' 0) / =+'+ M-,0 1 N(/- ( , *( ,+ &'@-+ *(, *(&0'( 1,-:('+-) *( ()(' ( ,+ 0=&+


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&ORTA+OLIO

NESCAFE NESTEA MILO NATURANJA CHOCOBOOM CORNFLAES ELITE RIOVALLE DOA AREPA SPARCOL HAZ DE OROS CANOLA LIFE PASTASLA MUECA TECCNICAL NESUI


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CONCLUSIONES

• S( ,,( + +:0 (, &'01(0 *( -)(-+-) () (, /+, ( (-*()- ,+ *(-+-) *(,

0:;(-0 -*()-9-+*+ 0=0 &'0:,(=+ + 0,/-0)+'. KELIN

• C0=&'()*-=0 ,+ *-9('()-+ ()'( 0:;(-0 ()('+, 1 (&( '(+,+)*0 ,0 :/()0 '(/,+*0 () ,+ ()+0=0 ,0 =/('+ ,+ '@9-+ *( (+*


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BIBLIO!RA+

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