tendencias paid
TRANSCRIPT
![Page 1: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/1.jpg)
1
TENDENCIAS
- Cambio en el Comportamiento de Usuarios- Cambio en el
![Page 2: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/2.jpg)
2
![Page 3: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/3.jpg)
3
![Page 4: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/4.jpg)
4
![Page 5: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/5.jpg)
5
![Page 6: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/6.jpg)
6
![Page 7: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/7.jpg)
7
TENDENCIAS
- Cambio en el Comportamiento de Usuarios- Cambio en el
![Page 8: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/8.jpg)
8
TENDENCIA #1
QUIEN SE HA LLEVADO A MI AUDIENCIA?
![Page 9: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/9.jpg)
9
![Page 10: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/10.jpg)
10
GAP
• Pero en Internet, existe un GAP entre ambos mundos, del cuales sorprendentemente pocos recuerdan que es crucial estar conectados.
![Page 11: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/11.jpg)
11
![Page 12: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/12.jpg)
12
![Page 13: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/13.jpg)
13
TENDENCIA #2
EL REGRESO DE LOS SITIOS
![Page 14: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/14.jpg)
14
TENDENCIA #2
http://www.adweek.com/news/advertising-branding/brand-publishers-are-ditching-facebook-favor-microsites-160263
http://www.forbes.com/sites/ewanspence/2014/07/18/the-marketing-destination-has-changed-as-ad-clicks-start-pointing-outside-of-facebook/
![Page 15: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/15.jpg)
15The Marketing Destination Has Changed As Ad Clicks Pointing Outside Of Facebook Are On The RiseForbes.comJun Group
![Page 16: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/16.jpg)
16
TENDENCIA #3
NUEVA METRICA
![Page 17: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/17.jpg)
17
![Page 18: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/18.jpg)
18
TENDENCIA #4
SOCIAL DEJO DE SER SOBRE EL GRATIS SINO MASQUE NUNCA SOBRE EL CONTENIDO.
![Page 19: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/19.jpg)
19
![Page 20: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/20.jpg)
20
![Page 21: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/21.jpg)
21
![Page 22: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/22.jpg)
22
![Page 23: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/23.jpg)
23
![Page 24: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/24.jpg)
24
TENDENCIA #5
CONVERGENCIA
![Page 25: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/25.jpg)
25
TENDENCIA #5
CONVERGENCIA
![Page 26: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/26.jpg)
26
PRIMER GRAN VENTAJA ES EL INVENTARIO
Vemos tràfico de X
![Page 27: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/27.jpg)
27
TENDENCIA #5
CONVERGENCIA
![Page 28: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/28.jpg)
28
![Page 29: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/29.jpg)
29
NATIVE ADVERTISING
![Page 30: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/30.jpg)
30
NATIVE ADVERTISING
![Page 31: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/31.jpg)
31
NATIVE ADVERTISING
![Page 32: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/32.jpg)
32
TENDENCIA #5
CONVERGENCIA ENTRE EL DIGITAL MARKETING Y SOCIAL MEDIA
![Page 33: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/33.jpg)
33
TENDENCIA #4
QUIEN SE HA LLEVADO A MI AUDIENCIA?
![Page 34: Tendencias paid](https://reader035.vdocumento.com/reader035/viewer/2022062308/558b3388d8b42a4f648b467b/html5/thumbnails/34.jpg)
34
GRACIAS@ddiament