Sistemas de InformaciónAgosto - Diciembre 2007

Sesión # 4

Primer Examen Parcial5 de septiembre

Materiales:Filminas 1 – 4Laudon & Laudon, capítulo # 1Database design tutorial (online)

URL:http://cs.mty.itesm.mx/profesores/pverdines

Rol de SI & TI ¿Cuál es el rol de los sistemas

de información y las tecnologías de información en:las organizaciones?la industria de manufactura?en la industria de servicio?en la educación?en las comunicaciones?

Rol de SI & TI en las Organizaciones

Integración de procesosIntegración de informaciónCambios en los roles de empleados y administradoresGeneración de conocimientoFlexibilidad de lugar y horario de trabajoOtros?

Retos al implementar SI & TI ¿Cuáles son los principales

retos al implementar sistemas de información y las tecnologías de información?Definición de estrategiasIntegración de procesosIntegración de informaciónRecursos e infraestructura

The Emerging Digital Firm

TI supporting their core processesKnowledge-intense productsInformation-intense servicesDigitally enabled relationships with customers, suppliers, and employeesDigital management of key corporate assets

Internet Business ModelsVirtual storefrontInformation brokerTransaction brokerOnline marketplaceContent providerOnline service providerPortalVirtual community

(Laudon & Laudon, 2003)

Internet Business ModelsVirtual storefront:

Sells physical goods online instead of through a physical storefront or retail outlet. The goods are then shipped to the customer.

Key design components: BrowsingSearchingTransaction handling

Internet Business ModelsInformation broker:

Provides primarily product, pricing, and availability information. The final purchase transaction is usually conducted elsewhere.

Key design components: BrowsingSearching

Internet Business ModelsTransaction broker:

Provides services that allow people to complete transactions, such as buying and selling securities.

Key design components: Online help, tutorials, policyTransaction handling

Internet Business ModelsOnline marketplace:

Provides a digital environment where buyers and sellers can meet, search for products, display products, and establish prices for those products.

Key design components: BrowsingSearchingTransaction handlingCollaborative information filtering

Internet Business ModelsContent provider:

Creates revenue by providing digital content, such as digital news, music, photos, or video over the Web.

Key design components: Information ArchitectureUsability

Internet Business ModelsOnline service provider:

Provides online hardware and software services for individuals and businesses.

Key design components:PerformanceFunctionalityUsability

Internet Business ModelsPortal:

Provides an initial point of entry to Web services along with specialized content.

Key design components: Information ArchitectureUsability

Internet Business ModelsVirtual community:

Provides an online meeting space where people with similar interests can communicate and find useful information.

Key design components: SociabilityUsabilityCollaborative information filtering

Virtual communities

(Preece, 2000)

EjemplosEl Norte (www.elnorte.com)INEGI (www.inegi.gob.mx)Infosel financiero (www.infosel.financiero.com.mx)Infosel legal (http://legal.terra.com.mx)Travelocity (www.travelocity.com)Riviera Maya Web (www.rivieramayaweb.com)

EjemplosSoriana (www.soriana.com.mx)Liverpool en línea (www.liverpool.com.mx)Apple (www.apple.com)CommuniSpace (www.communispace.com)eBay (www.ebay.com)Craigslist (http://sfbay.craigslist.org)

Internet Business ModelsVirtual storefrontInformation brokerTransaction brokerOnline marketplaceContent providerOnline service providerPortalVirtual communityHybrid