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    Stop dreaming!Learn, act and invest.

    ,put money work for you.

    Seppo Saario

    Tallinn, October 24, 2010

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    How to be a millionaire like

    Eino Jutikkala, professor (history)

    When he died unmarried at the age of 99 in 2006,

    his portfolio was worth 22 m and he receivedannually 1 m in dividend income.

    His portfolio: Fortum (energy), Huhtamki

    (packaging), Kemira (chemicals), Kesko (retail),Metso (machinery & engineering), Neste Oil(refinery), Orion (pharmaceuticals) Outokumpu

    (stainless steel), Sanoma (publishing), UPMKymmene (forest industry & energy) and Wrtsil(machinery & engineering)

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    What Eino Jutikkala did:

    He saved always part of his income, he didnot spend it all.

    He invested his savings in publicly tradedcompanies on the Helsinki Stock Exchange.

    He bought continously a little. Thus he

    vers e s nves men s or a ong meperiod. At good times he received lessshares, at bad times more shares. When the

    prices went up, he had more shares at lowercost in his portfolio.

    He diversified his holdings in companies

    representing different industries and services.

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    Eino Jutikkala (cont.)

    He invested only in market leaders. Normallymarket leader makes more profit than smaller

    competitors. He invested in companies paying dividend.

    H didn ll. H nl b h . N ax !

    He enjoyed compounding interest! As timegoes by his dividend income increased rapidly.

    By owning companies directly, he kept hisexpenses low. If you have to pay to money orfund managers, you give up the major part of

    your gains during the years.

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    Benjamin Graham(1889-1976) professor

    The real money ininvestment will be made

    not out of buying andselling, but owning andholding securities.

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    Experts are generally more

    confident than rest of us Terrance Odean & Brad Barber (Trading is

    Hazardous to Your Wealth) studied 66 000accounts in 1991-1996.

    The found out that investors who traded

    frequently averaged 12% return p.a. Those investors, who had lowest turnover

    earned 18% p.a.

    Women had much less turnover than men,but they ended with higher returns!

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    Market share (%) and Return on Invested Capital (%)

    25

    30

    35

    40

    45

    italbeforeta

    xes(%)

    05

    10

    15

    20

    under 10 10-20 20-30 30-40 40-50 over 50

    Market share (%)

    Retu

    rnonivestedc

    a

    Boston Consulting Group

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    Poman tuotto 30 vuodessa

    80

    100

    120

    140

    Tuottoasteen parannuksella voidaan luoda merkittv varallisuus vuosien kuluessa.

    Jo muutaman vuoden kuluttua korkeampituottoinen sijoitus karttuu yhdess vuodessa

    enemmn kuin matalatuottoinen sijoitus 30 vuodessa.

    18%

    0

    20

    40

    60

    1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31

    Vuosia

    15%

    12%

    9%

    6%

    3%

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    Stocks, Bonds, Bills and Inflationin the U.S. 1926-2008

    Small stocks 11,7 9 549

    Annual return % Growth of $1

    arge s oc s , Long-term Govt bonds 5,7 99 Treasury bills (

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    The expected gain owning stocksfor a long-time is around 10% p.a

    The long-term earnings growth of a majorlisted company is expected to be around6% (Gross Domestic Product 3% +

    Inflation 3%). The long-term average dividend yield has

    been around 4%.

    With 10% average annual growth it takesseven years to double your capital.

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    Jeremy SiegelStocks for the long run

    The price of a stock is equal to the

    dividends and not the present valueof future earnings.

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    A successful investor is like a

    waits the crops to grow.

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    Long-term investing is likeflying to New York.

    You may encounter some air

    turbulence over Iceland, but there isno reason to bail out.

    You will reach your destination

    safely.

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    Dangers of Market Timing $1 invested in Standard &

    Poors 500 index for 80 years1925-2005 grew to $2 658.

    If you missed 39 best months(of 960 months) or 4 % of the

    time, your investment wouldhave grown only to $18.

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    Avoid big losses Biggest losses to investors

    come from the purchase of-

    of favourable businessconditions.

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    Focus on numbers that really matters!

    Valuation.How is the company valued?

    1. What is the stock Price compared toEarnings/Share this and next year?

    If P/E is less than 10, then it looks cheap.2. Compare the stock Price to the Book

    Value (shareholders equity, omakapital)of the stock. Be interested if P/BV is lessthan 1,5, preferably less than 1.

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    Helsinki Stock Exchange

    78 most valuable companiesPrice/Book Value vs Price/Earnings 2011e

    20

    25

    30

    011e

    0

    5

    10

    15

    0 1 2 3 4 5 6 7 8

    Price/Book Value

    Price/Earning

    s

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    Selected Tallinn listed companies

    Price/Book Value vs P/E 2011e

    20

    25

    30

    011e

    Express GroupTallink

    Tallinna Kaubamaja

    Olympic Entertainment

    Arco Vara

    Baltika

    0

    5

    10

    15

    0 1 2 3 4 5 6 7 8

    Price/Book Value

    P

    rice/P

    E

    ViisnurkTallinna Vesi

    Silvano FashionPremia

    Merko EhitusNordecon

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    Tallink vs. Viking LineTallink Viking Line

    Net Sales (mill.) last 12 months 791 471 x 1,7

    Sales growth (%) 1 2

    Number of shares (mill.) 669,9 10,8

    Stock Price () 0,66 32,50

    Market Value of the company (mill.) 442 351 x 1,3

    Shareholders Equity (Book Value, mill.) 624 142 x 4,4

    Price to Book Value 0,7 2,5

    Net Debt (mill. ) 1 093 49

    Cash flow from operations (last 12 mo., mill.) 105 42

    Enterprise Value (Mkt Value+ Net Debt, mill.) 1 535 400 x 3,8

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    Prefer companies that have

    a strong balance sheetand pay dividends

    Balance sheet is strong, if the company hasmore cash than interest bearing debt (=

    negative gearing). Try to avoid companies,where net debt is more than companys equity.

    Income. Be interested in the companies thatpay dividend and will raise it next spring!

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    Helsinki Stock ExchangeDividend Yield (%) 2010e vs. Net Debt Q2

    6

    7

    8

    9

    )2010e

    0

    1

    2

    3

    4

    5

    -150 -100 -50 0 50 100 150 200

    Net Debt to Equity (Gearing)

    Dividendyield

    (

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    Bail out of a business that

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    If a stock is grossly overvalued

    and its stock price crashes,

    will regain its former inflatedvalue.

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    The world is changing rapidly

    A major part of world industrial production hasmoved to China. North America and Europe arelosing well and regularly paid industrial jobs.

    New service jobs cannot fully compensate thelosses of industrial jobs.

    Western countries to fall in heavy debts. Theworld financial system will be tested again infuture.

    Three central banks US Fed, BofE and ECB arebuying Government bonds of their own countries.That is printing money. It can also be called

    doping. $, and are losing value.

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    Gold related internet addresses www.gold.org World Gold Council www.kitco.com Gold price

    www.goldprice.org Gold price $/oz, /g

    http://finance.yahoo.com Gold-ETF, NYSE. - = ,

    www.spdrgoldshares GLD-funds home page

    ETFs of goldmining companies: GDX ja GDXJ

    www.deutsche-boerse.com: Xetra-Gold (symbol:4gld) gold in grams and euros

    www.goldmoney.com physical gold

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    Benjamin Graham (1889-1976), professor

    Characters a successful investor:

    Reasonable good intelligence

    Focus on the investment process

    Firmness of character

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    Strong International companies in Finland

    Amer Sports (sportinggoods))

    Cargotec (machinery)

    Fortum (energy) Kemira (chemicals) Kesko (retail)

    Nordea (banking) Orion (pharmaceuticals) Outokumpu (stainless

    steel) Rautaruukki (steel) Sampo (financial,

    Konecranes (liftingequipment)

    Metso (machinery) Nokia (mobile phones) Nokian Tyres (winter

    tyres)

    Sanoma (publishing) Telia Sonera (phones) UPM Kymmene (forest,

    energy)

    Wrtsil (marinemachinery)

    YIT (construction)

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    Gold holdings (tonnes)

    September 2010 USA 8 133

    Germany 3 406 IMF 2 966

    Japan 765

    Russia 668 Netherlands 612

    France 2 435

    SPDR (GLD) 1 301

    China 1 054 Switzerland 1 040

    ECB 501

    Taiwan 423

    Finland 49

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    What industries to avoid? Avoid companies that are subject to

    technological obsolescence (consumerelctronics)

    Avoid com anies that cannot control their

    most basic costs (airlines cannot controlfuel prices)

    Stiff foreign price competition. Highly

    profitable industries attract newcompetition

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    The common opinion ofa stockbroker

    All news is ood news

    Everything is always

    cheap

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    Buy low, sell high The time of maximum

    pessimism is the best time

    . The time of maximum

    optimism is the best time tosell

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    Miten akateemikko Eino Jutikkala (1907-2006)

    toimi tullakseen miljonriksi?- Ssti osan tuloistaan, ei kuluttanut koko palkkaansa

    - Uskoi, ett prssiosakkeet ovat hnelle tuottoisin

    sijoituskohde. Osti suoraan yhtiit piten kulut alhaisina.- Osti osakkeita jatkuvasti eli hajautti sijoituksensa ajallisesti

    - Hajautti sijoituksiaan ostamalla eri toimialojen yhtiit

    - Sijoitti suuriin markkinajohtajayhtiihin- Sijoitti yhtiihin, jotka maksavat osinkoa

    - Ei myynyt osakkeita. Hn vain osti. Kun ei myy, ei maksaveroa

    - Pitkn sijoittajauransa aikana hn psi nauttimaan korkoakorolle-tekijst. Poma karttuessa osinkojen rahamrkasvaa nopeasti.