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    A PROJECT ON HDFC

    STANDARD LIFEINSURANCE

    COMPANY

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    TITLED

    MARKET & COMPETITIVEANALYSIS

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    BBA student gain theoretical knowledge onlythrough their books.

    Only theoretical knowledge is not sufficient for

    absolute mastery in any field. To accomplish this aspect, the Rajasthan

    University has include performance training iscompulsory for every student of every studentof management college according to thesyllabus each student required to under go apractical training of 45 days. It is very difficult

    to know about this INSURANCE Industry.

    Preface

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    Our vision is to set the standard inchosen business and markets enrichingEnriching life by enabling reliable andaffordable communication anytime an

    And anywhere.

    Corporate mission

    Ourmission

    Ourvision

    We will strive to be the preferred

    partner to our customer by

    providing appropriate and cost-effective communication solutions

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    Doing polices and bring business for thecompany

    Sub Objective:-

    A Improvements in calls and communicationskills

    B.Making convenient interaction both for the

    company and the policy holder C. Have to conduct 5 calls a day

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    Primary data

    Secondary data

    Primary data:-it is collected by personal

    interview & discussion with customer,distribution and private dealers.

    Secondary data:-it is collected by various

    sources as at census, website & literature ofTata indicom etc.

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    HDFC Incorporated in 1977 with a share capitalof Rs 10 Crores, HDFC has since emerged as thelargest residential mortgage finance institution

    in the country. The gross premium income forthe year ending March 31, 2009 stood at Rs.5,564.69 Crores and We have covered over 1.6million individuals out of which over 5,00,000

    lives have been covered through our groupbusiness tie-ups. HDFC operates through almost450 locations throughout the country with itscorporate head quarters in Mumbai, India.

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    INDIVIDUAL PRODUCTS:-

    Protection Plan

    Investment Plan

    Pension Plan

    Saving Plan

    GROUP PRODUCTS:-

    Group Team Insurance

    Group Variable Team Insurance

    Group Unit-Linked Plan

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    COMPETITIVE ANALYSIS BETWEEN THEFOLLOWING COMPANIES :-

    LIFE INSURANCE CORPORATION OF INDIA (LIC)

    ICICI PRUDENTIAL

    BIRLA SUN LIFE

    BAJAJ ALLIANZ

    TATA AIG

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    There are two types of data used. They are primaryand secondary data.

    PRIMARY SOURCES

    These include the survey or questionnaire method,telephonic interview as well as the personalinterview methods of data collection.

    SECONDARY SOURCES

    These include books, the internet, companybrochures, product brochures, the company website,competitors websites etc, newspaper articles etc.

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    Insurance is not only tax saving device it also use asinvestment plan as a survey 60% use only for taxsaving device and remaining 40% use as a investment

    Reliance Life Insurance could tap the rural market withcheaper products smaller policy terms. Because India70% population are living in rural area remaining 30%living in urban area so company have a wide scope inrural area

    Promote Reliance Life Insurance as an Indian companyto build taste through effective advertising

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    Advertise about the company and its products itmotivates individuals to purchase insurance

    Create a positive perception about insurance Speak about the good features a plan offers like high

    returns, life cover, tax benefits, indexation, accidentcover while prospecting customers Try to sell the product/plan which the consumer

    requires and not the plan where the advisors benefit ishigher

    Improve the efficiency in operations Bring out policies with small premiums payable for

    short periods of time Rs. 5000 Rs. 10000 per annumfor 10 years

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    Thank you