publicidad interactiva
DESCRIPTION
Primer tema de: PUBLICIDAD INTERACTIVA Universida de Valladolid Campus María Zambrano Grado en Publicidad y RR.PP.TRANSCRIPT
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publicidad interactivainteractive advertising
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[email protected]@javierherrero
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contenidoscontents
• introducción
• marketing digital
• el hábitat • formatos • plataformas • dispositivos • redes sociales
• reputación de marca
• fidelización
• fases para una estrategia
• métricas y analítica web
• marketing de contenidos
• fundamentos legales
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breve historia de interneta brief history of internet
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1957
proceso por lotes !
tiempo compartido
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1958
BELL inventa el módem
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1957
SPUTNIK_1 !
A.R.P.A.
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1962
ARPAnet !
crisis misiles cubanos
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1971
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1974
TPC/IP
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1978
nace el SPAM
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1983
primer servidor nombre de dominios
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1990
desactiva ARPAnet
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1991
WWW
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1992
SMS
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1993
navegador MOSAIC
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1994
primer “banner”
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1994
yahoo!
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1996
hotmail
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1996
doubleclick
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1997-2001
burbuja “puntocom”
nasdaq
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1998
goto.com !
PPC
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1998
2000 > google adwords
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2001
wikipedia
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2004
2006 > facebook ads
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2005
youTube
2007 > adwords vídeo
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2006
2010 > twitter ads