programmatic
TRANSCRIPT
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¿Qué es Programmatic?
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¿Qué es Programmatic?Por:Matías Dell’Anno IrigoyenDirector de [email protected]@matdell
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Programmatic
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¿Qué es Programmatic?
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Es la compra y venta de Inventario publicitario
en forma automatizada
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¿Por qué es algo
relevante?
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Porqué es SIMPLE
Simplifica el proceso de compra y venta
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Porqué es EFICIENTE
Genera mejoras para compradores y vendedores
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Porqué permite Mayor Control
Brinda flexibilidad y permite acciones en tiempo real
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¿Cómo Funciona?
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Por medio de RTB
Empezamos con la jerga: REAL TIME
BIDDING
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Los DSP ofertan sobre el inventario
Seguimos con la jerga: DEMAND SIDE PLATFORM
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Se puede enriquecer la compra con Datos de un DMP
Seguimos con la jerga: DATA MANAGEMENT PLATFORM
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En resumen…Tecnología Datos
Compra Eficiente
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El crecimiento de Programmatic es exponencial
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