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HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007 Phil von Hake / PvH Communications “a message to help clear the air” HYBRID CARS: An Essential Piece of the Puzzle Phil von Hake / PvH Communications CMC Renewable Energy Forum / March 3, 2007

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Page 1: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

HYBRID CARS:

An Essential Pieceof the Puzzle

Phil von Hake / PvH Communications

CMC Renewable Energy Forum / March 3, 2007

Page 2: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

Hybrid Basics• Hybrid Electric Vehicle (HEV) =

Gasoline Engine + Electric Motor

+ Batteries

• “No, You Don’t Have to Plug it in!”

• Momentum from WheelsHelps Recharge Batteries

Page 3: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

Hybrids Have Been AroundLonger than You Think!

This car, made by the Krieger Company in 1903, was one of thousands of electric and hybrid cars being produced at the time. It used a gasoline engine to supplement a battery pack. Henry Ford’s assembly line and the advent of the self-starting gas engine signaled the rapid decline in hybrid cars by 1920.

Page 4: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

Hybrid Advantages• Higher Gas Mileage

• MUCH Lower Emissions• Better Acceleration & Torque

• Longer Vehicle Life (e.g. Toyota’s 100K Mile Warranty)

• Lower Life-Cycle Costs• HOV, Parking, & Other Privileges …

Page 5: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

“The PvH PRIUS”

Page 6: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

Fuel Savings:

• Lifetime MPG in Low-to-Mid 40s(with lead foot)

• Average 500 miles between fill-ups

• Uses Regular Gas

Page 7: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

Emission Savings:

• “Super Ultra Low Emission Vehicle”(SULEV)

• “Electric-Only” mode(especially when idling)

• “Ready” for Carbon Regulation … !

Page 8: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

COST Savings:• More time between fill-ups

• Much more time between regular service• Uses Regular Gas

• “Emissions Exempt!”• Tax Savings

• Insurance Savings … ?• Carbon Taxes … ???

Page 9: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

Limitations and Challenges• Vehicle Choices

• Electric-Only Limitations• Tires … ?!

• Battery Costs … ?• Battery Material Shortages … ??

• Availability of Service … ???

Page 10: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

Hybrids Available Now:(Source: www.hybridcars.com)

• Compacts and Sedans– TOYOTA: Camry, PRIUS, Lexus GS 450h– HONDA: Civic, Accord, Insight (original hybrid) – NISSAN: Altima– Others “Coming Soon” from Chevy and Hyundai

Page 11: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

• SUVs and Minivans– TOYOTA: Highlander (Performance)– LEXUS: RX 400h (“Luxury”)– FORD Explorer / MERCURY Mariner – SATURN VUE Greenline … ???

Hybrids Available Now:(Source: www.hybridcars.com)

Page 12: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

• Trucks– GM: Silverado, Sierra– Others with “on-board power”

Hybrids Available Now:(Source: www.hybridcars.com)

Page 13: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

• Buses– CNG – Electric

(RTD’s 16th Street Mall Shuttle)

– Diesel - Electric

– Fuel Cell – Electric

Hybrids Available Now:(Source: www.hybridcars.com)

Page 14: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

And More to Come!

• Diesel Hybrids from (Ford, Mercury)• Bio-Fuel Hybrid (Saab)

• Wheel-Hub Motors (Mitsubishi)• Li-Ion Batteries (Volvo)

• And … ?

Page 15: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

Plug-In Hybrids: Even More Essential• Much Longer Electric-Only Range

• 100+ MPG with “Gasoline Backup”• Zero Emissions for Most Driving

• Centralized Emissions for Electric Power• Plug In at Night – the Grid can take it!• Cars Powered by Renewable Energy!

www.pluginpartners.org

Page 16: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

The Smart Grid and “V2G”

• Smart Grid: electricity goes both ways• Vehicle to Grid (V2G): Get more than

2 hours a day from your car … !• Increase Distributed Generation

• More chances for cars to be powered by Renewable Energy!

Page 17: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

The Future … ?• Hybrids become a “drivetrain option”

• Much more to choose from

• More Flexible & Adaptable Technologies

• More dire circumstances willencourage more creativity

Page 18: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

Conclusions

• Hybrids only a “2% Solution,” but still essential!

• More fuels to supplement petroleum:biofuels, alcohols, electricity, etc.

• More integration with more energy infrastructures

Page 19: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

ConclusionsAND Hybrids are still not as “essential” as

• Simple Energy Efficiency (i.e. car tuned up & clean,

tires fully inflated, smooth driving)

• Energy Conservation (i.e. combining trips, driving less)

• And other alternatives(transit, bikes, walking, etc.)

Page 20: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

Links:

• www.hybridcars.com• www.pluginpartners.org

• www.evworld.com• www.greencars.com

• www.toyota.com/hybrids

Page 21: Presentation (PPS - 1 Mb)

HYBRID CARS: An Essential Piece of the Puzzle March 3, 2007

Phil von Hake / PvH Communications“a message to help clear the air”

Thank You!Phil von Hake

PvH Communications“a message to help clear the air”

[email protected]