•ppcv 2016-17

“DESIGN BECAME IDENTITY, IDENTITY BECAME BRAND, BRAND BECAME LIVING IT..!”

Peter knapp Landor Associates

AN INTRODUCTTION

Philip is a Brand Identity Designer / Director offering over 21 years of international experience across the globe in the Brand Identity field.

His vast experience includes working for some of the world’s leading Brand agencies including key global players such as Landor, Futurebrand and Enterprise IG (now Brand Union)

Some of the Brands Philip has personally directed and / or lead the team on include Royal Jordanian Airlines, Gulf Air, Burj Khalifa (worlds tallest building in Dubai), 2GO and Levi’s. Working at this level in the field requires ethics built around accountability and integrity – dedicated to designing solutions that are creative, efficient, feasible, researched, well-planned and successfully implemented for clients that demand and expect only the very highest standards.

Able to execute immaculate presentation with a remarkable understanding of “Branding” and an advanced strategic thinker, Philip’s planning, and problem-solving skills are second to none. Throughout his 21 years of professional career he has demonstrated a keen ability to effectively influence an identified market across the businesses with exemplary Brand Identity skills. A sharp focus, hard work and a passion for brand has enabled him to achieve outstanding results on every single project he faced. He’s able to bring great benefits to any task where he can utilise great creative skills, relevant experience and key global brand knowledge.

The following work is the sole Copyright of the Respected Agencies and Clients for whom the Design was created for.

2010 - Present

2009 - 2010

2007 - 2009

2004 - 2007

2003 - 2004

2002 - 2003

1999 - 2001

1998

1996 - 1998

1994 - 1996

Freelance

Grow Doha QatarDesign Director

Fortune Promo Seven (Brandbeat)DubaiDesign Director

LandorDubaiDesign Director

FuturebrandSingaporeSenior Designer

EquusSingaporeDesign Director

Enterprise IGLondonSenior Designer

Interbrand Newell & Sorrel (Freelance)London

Wolff OlinsLondon / MadridDesigner

Roundel Design GroupLondonDesigner

Brand Consultant advising on strategy and design for various Agencies in The UK and Abroad

University of Calgary-Qatar, Tribeca Film Festival Doha, Enterprise Qatar, Intercontinental Hotel Doha, Nakilat, Qatar Islamic Bank, Q-Tel, Vodafone Qatar

Desert Group, Define Properties, Emivest Aviation, Dubai duty Free, Higher Colleges of Technology, Meraas Holding, Musanada (Abu Dhabi Government Services).

Emaar (Burj Dubai), Royal Jordanian Airline, Royal Jordanian Cargo, Gulf Air (Cheep Cheep LCC, Formula 1 Livery), Izmir Airlines (Izair), Pakistan International Airlines, Sudatel, Orienta, Various other Emaar projects, National Bank of Kuwait, Reliance (India),

Singapore Airlines A380, 2GO, Aboitiz Transport System.

Levi’s, Capitaland, NUS, Venture.

Plan International, EL (Elektrim Polish Telecom), Seat, Tencel, Novo Nordisk, Exel Logistics, Merill Lynch, Tommys (The Baby Charity), Freeserve

FIFA Japan/Korean World Cup

Channel 5 Television, Orange, Discovery Channel, Lundbeck, Goldfish, Credit Suisse First Boston, Guiness Peat Aviation, Hutchison Telecom, Lehmann Brothers, British Airways (GO), Orange, Banco Security (Chile), Telefonica (CATV), BBV, France Telecom, Banco Ganadero (Columbia), Banco Urquijo, Caja Madrid.

Rail Express Systems, Axial (Tibbet & Britten), Boots, Great Western Railway, Kowloon Canton Railway Corporation, Seaco, Sainsbury’s, South Eastern Railway.

AGENCIES & CLIENTS

All Rights reserved Landor Associates ©. 2015

KEY ROLE & RESPONSIBILITIES

Scope of Work: Re-Branding of Royal Jordanian from Aircraft Livery including two new carriers, Royal Wings & RJ Xpress.

Job Role: Design Director

Job Description:

• Involved in all areas associated with Design

• Headed the concept team for rebranding

• Oversaw the 3D department as they designed the cabin interiors.

• Checked and approved details with regard to uniforms, seats, seat belts, carpets and bulk heads

• Liased and briefed Landor, London for final interpolation once designs were approved.

• Finalised Brand Guidelines regarding all aspects of the New Royal Jordanian Look and Feel.


Scope of Work: Branding Burj dubai (Khalifa)The Tallest Building in the World.


Job Description:


• Headed pre implementation, and implementation as per concept and strategy

• Oversaw the 3D department as they designed visitor and sales centres.

• Responsible for Signage for four of the main Districts within the Burj Dubai Downtown.

• Finalised Brand Guidelines regarding all aspects of Burj Dubai as well as various promotional materials including Magazine Advertising.



R SEH GH L FE M NEWinSoft Pro

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550M


Scope of Work: Branding 2GO Logistics

Job Role: Senior Designer

Job Description:


• Designed the Liveries for Vans, Trucks, Motorcycles and even a Formula 2 Racing Car. • Designed the Packaging for Crates, Boxes and envelopes. • Designed the Uniforms, Forms and Web Site Look and Feel.

All Rights reserved Futurebrand ©. 2015

Bamber Forsyth


Scope of Work: Branding KISS 100 FM


Job Description:

• Involved in all areas associated with Design regarding the Kiss Marque and the typographic execution.

All Rights reserved Bamber Forsyth ©. 2015

Bamber ForsythAll Rights reserved Bamber Forsyth ©. 2015


Scope of Work: Re-Branding of Jet Airways Indiafrom Aircraft Livery to Jet Priviledge FFP

Job Role: Design Director:

Job Description:-


• Livery Design development plus Ground Support Vehicles.

• All aspects of the Jet Priviledge Frequent Flyer Programme.




Scope of Work: Branding Sudani the Mobile carrier of Sudatel Sudan, Africa.


Job Description:

• Involved in all areas associated with Design.

• In charge from conceptualisation all the way to implementation

• Worked with 3D designers to develop packaging for Retail outlets, interiors and exteriors.

• Finalised Brand Guidelines regarding all aspects of the New Sudani Brand.


Scope of Work: Re-branding Novo Nordisk


Job Description:


• Designed the logo for Novo Nordisk

• Worked with 3D designers on Interiors & Signage

All Rights reserved Brand Union ( Enterprise IG) ©. 2015


Scope of Work: Re-branding Tse Yang as Kranein Doha Qatar


Job Description:


• Designed the logo for Krane (English /Arabic)

• Worked with 3D designers on Interiors & Signage

• Finalised Brand Identity Guidelines

All Rights reserved Sixty degreess ©. 2015



Scope of Work: Branding Gulf Air Formula 1


Job Description:


• Liased and briefed Landor, London for final interpolation once designs were approved.

VARIOUS OTHER IDENTITIES DESIGNED

“OVERALL, BECAUSE BRANDING IS ABOUT CREATING AND SUSTAINING TRUST IT MEANS DELIVERING ON PROMISES. THE BEST AND MOST SUCCESSFUL BRANDS ARE COMPLETELY COHERENT. EVERY ASPECT OF WHAT THEY DO AND WHAT THEY ARE REINFORCES EVERYTHING ELSE.”

Wally Olins Wolff Olins / Saffron

THANK YOU

•ppcv 2016-17

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