planeación estratégica: benchmarking
TRANSCRIPT
7/22/2019 Planeación Estratégica: Benchmarking.
http://slidepdf.com/reader/full/planeacion-estrategica-benchmarking 1/5
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7/22/2019 Planeación Estratégica: Benchmarking.
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MHIAGO@]CFID
ºPuæ hs hn Mhiago`rcfid :
Qhdõi n` pàdfi` H-ajijofa.hs, hn Mhiago`rcfid hs hn „ prjahsj ohlf`ith hn au`n shrhajpfn` fibjro`afñi y sh jmtfhihi iuhv`s flh`s, ohlf`ith n` ajop`r`afñi lh`sphatjs lh tu hoprhs` aji njs nïlhrhs j njs ajophtfljrhs oàs buhrths lhn ohra`lj ‟
Qhdõi n` pàdfi` whm lh n` rhvfst` Hitrhprhihur ohiafji` quh hn Mhiago`rcfid „ajisfsth hi fivhstfd`r n`s hstr`thdf`s d`i`ljr`s lh n` ajophthiaf` y lh ajop`ðï`snïlhrhs‟
Qhdõi n` pàdfi` lhn ohra`lñnjdj Nufs O`r`o, ohiafjij quh hn Mhiago`rcfid hshn5 „ prjahsj sfsthoàtfaj y ajitfiuj p`r` hv`nu`r ajop`r`tfv`ohith prjluatjs,shrvfafjs y/j prjahsjs lh tr`m`ej hi jrd`ifz`afjihs quh hvflhiafhi n`s ohejrhs pràatfa`s sjmrh ui àrh` lh fithræs, aji hn prjpñsftj lh tr`isbhrfr hn ajijafofhitj lhn`s ohejrhs pràatfa`s y su `pnfa`afñi.‟
MHIAGO@]CFID5
Hs hn prjahsj hi n` au`n, sh ajop`r` lfvhrs`s hstr`thdf`s lh n` ajophthiaf` j/y lh njsnïlhrhs prhpjilhr`iths hi hn ohra`lj. Hn Mhiago`rcfid hs t`omfæi nn`o`l` ajop`r`afñi
rhbhrhiaf`n y hs ui` lh n`s pràatfa`s lh ihdjafjs oàs pjpun`rhs y aji hst` ij sh tr`t` lhfoft`r ` ifidui` hoprhs`, sf ij lh ohejr`r n`s pràatfa`s lh iuhstrj ihdjafj.
A`mh ohiafji`r quh `n ojohitj lh rh`nfz`r njs iuhvjs ojlhnjs lh Mhiago`rcfid shrhajofhil` quh ij sñnj sh fivhstfduh ` njs ajophtfljrhs, sfij oàs mfhi ` rhbhrhiths lhnflhr`zdj lh hoprhs`s, y` sh`i filfvflujs j `drup`afjihs h, fianusj, ` phrsji`ehs bfatfafjs
quh pjlrï`i shrvfrth lh fispfr`afñi.
Hi n` jrd`ifz`afñi hs fopjrt`ith `pnfa`r hsth oætjlj ajop`r`tfvj p`r` pjlhr ohejr`r yg`ahr njs a`omfjs quh sh`i ajivhifhiths p`r` quh iuhstrj ihdjafj j iuhstr` hoprhs``v`iah y sh `atu`nfah. V ij sñnj `atu`nfz`rsh, sf ij ohejr`r `ndui`s pràatfa`s quh ijhsthojs `pnfa`ilj hbhatfv`ohith y pjlhr arh`r iuhv`s ajs`s p`r` s`tfsb`ahr n`s ihahsfl`lhslhn anfhith y ij sjnj ohejr`r hi `sphatjs hxthrijs, t`omfæi hi `sphatjs fithrijs lh n`hoprhs`, aji iuhstr`s pràatfa`s fithri`s hi o`thrf` lh ]haursjs Guo`ijs j hi lfvhrsjslhp`rt`ohitjs quh n` hoprhs` thid`.
Qus tfpjs y an`sfbfa`afñi5
Fithrij5 Qh suhnh l`r hi dr`ilhs hoprhs`s bjro`l`s pjr iuohrjsjs lhp`rt`ohitjsy/j lfvfsfjihs, hi n`s quh hs ouy ajoõi ajop`r` njs ifvhnhs `na`iz`ljs lhitrj lhn` ofso` jrd`ifz`afñi.
Ajophtftfvj5 Qh utfnfz` au`ilj g`y ui` ajophthiaf` `drhsfv`, ajop`r`ilj `nduijs`sphatjs aji njs ajophtfljrhs oàs lfrhatjs j aji njs nïlhrhs lhn ohra`lj sjmrh ui
7/22/2019 Planeación Estratégica: Benchmarking.
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afhrtj prjluatj. Ijro`nohith, hs hn tfpj lh mhiago`rcfid oàs ajopnfa`lj lhnnhv`r ` a`mj l`l` n` nfoft`l` fibjro`afñi quh n`s hoprhs`s jbrhahi sjmrh sus prjahsjs.
Buiafji`n5 Ajisfsth hi ajop`r`rsh aji hoprhs`s quh ij phrthiahi ` tu ofso`filustrf`3 aji hsth ajisfduhs n` vhit`e` lh jmthihr n` fibjro`afñi ihahs`rf` `n ij shr
ajophtfljr lh n` hoprhs`.
[@QJQ [@]@ HN MHIAGO@]CFID5
0) Ajiñahth ` tf ofsoj.=) Ajijah ` tu ajophthiaf`.1) Hiauhitr` sus bjrt`nhz`s.<) @pnïa`nj hi tu hoprhs`.8) Hv`nu`afñi.
LFHU [@QJQ, QHDÕI NXFQ O@]@O [@]@ G@AH] MHIAGO@]CFID5
0) Flhitfbfa`r quæ prjahsj, àrh` j prjluatj quhrhojs ohejr`r hi iuhstr` jrd`ifz`afñi.=) Flhitfbfa`r n`s jrd`ifz`afjihs quh pjsh`i n`s ohejrhs pràatfa`s y vhr sf
hbhatfv`ohith n` ajop`r`afñi pulfhr` shrvfr.1) Lhbfifr quæ filfa`ljrhs vjy ` ohlfr.<) Lhbfifr hn oætjlj p`r` rhajpfn`r l`tjs.8) @i`nfz`r n` lfsarhp`iaf` lh nj ohlflj aji of lhshophðj `atu`n.2) [rjpjihr njs ifvhnhs lh lhshophðj buturj lh `auhrlj ` n` ajop`r`tfv`, ` n`s
pjsfmfnfl`lhs y ` njs `drhd`ljs lh v`njr.
4)
Bfe`r n`s oht`s y tfhopjs lh fithdr`afñi lh n` iuhv` pràatfa`.7) Hehaut`r n` fithdr`afñi. Hs fopjrt`ith shð`n`r quh n`s iuhv`s pràatfa`s lhmhi shrfopn`it`l`s lhitrj lh n` hstruatur` buiafji`n hxfsthith y ij ajivhrtfr tjlj hi ui` phs`lfnn` lh rhfidhifhrï` ajrpjr`tfv`.
6) Ohlfr njs rhsunt`ljs.0;) Bfe`r n` phrfjlfafl`l aji n` quh sh rh`nfz`rà hn `iànfsfs lh ohejrhs pràatfa`s, y` quh
hs ui prjahsj lh ohejr` ajitfiu`.
HEHO[NJQ LH MHIAGO@]CFID5
Buiafji`n5
Au`ilj thidj, pjr hehopnj, ui` b`ro`af` quh ij `pnfa` hn shrvfafj ` ljofafnfj. Qfihom`rdj, qufhrj `pnfa`rnh ui hxtr` ` hsh shrvfafj. Xi hxtr` quh sh puhlh `pnfa`r hs hnlh, „Qf tu ajopr` ij nnhd` `iths lh 1; ofiutjs, hs dr`tfs‟ ajoj ui` pfzzhrï`fopjrt`ith ` ifvhn ouilf`n. [hrj, n` b`ro`af` ij puhlh ajophtfr ajitr` n` pfzzhrï`, phrj sf pjlrï` `pnfa`r hs` ohaàifa`.
7/22/2019 Planeación Estratégica: Benchmarking.
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Jtrj hehopnj hs, hn ajiahptj lh Lrfvh \gru quh jphr`i `nduijs rhst`ur`iths ja`bhthrï`s, sfi hom`rdj, of ihdjafj hs ui` n`v`ilhrï`. Ajoj hn hehopnj `ithrfjr, ij pjlrï` ajophtfr y` quh hs jtrj bjro`tj lfbhrhith. [hrj sf pjlrï` fopnhohit`r hs`ohaàifa`. Hsh shrvfafj nj tfhih n` N`v`ilhrf` O`x, quh tfhih shrvfafj lh Lrfvh
\gru, sfi ihahsfl`l lh quh hn anfhith sh m`eh lhn `utj.
Fithrij5
Au`ilj ui` hoprhs` qufhrh lfsofiufr hn dr`lj lh lhp`rt`ohit`nfz`afñi ajoj njg`ahi `ndui`s hoprhs`s i`afji`nhs, y nnhv` ui lhthrofi`lj tfhopj ajop`r`ilj n`ohaàifa` lh n` ajophthiaf` lh o`ihr` fithri` y ajoj puhlh hag`r `il`r hsh rhtj.
Au`ilj sh musa` fopnhohit`r jtrj prjdr`o` lh ]haursjs Guo`ijs oàs `lhau`lj `n` `atu`nfl`l y aji lhthrofi`ljs psfañnjdjs p`rtfafp`ilj p`r` quh hsh prjdr`o` puhl` fopnhohit`rsh y pjlhr nnhd`r ` thihr rhajijafofhitjs ajoj „N`s ohejrhs
hoprhs`s p`r` tr`m`e`r ‟ lh Hxp`isfñi j „Dr`ah [n`ah \j Tjrc ‟. Xi` lh n`s
`sjaf`afjihs afvfnhs quh gfafhrji ui a`omfj hi su pjnïtfa` lh ]]GG buh Buil`afñi\hnhtñi y ui` hoprhs` quh a`omfj lh o`ihr` lràstfa` su prjdr`o` buh DrupjAghlr`uf.
Ajophtftfvj5
G`ah `ðjs, au`ilj Ajitrjn`ljr` Ajohraf`n Ohxfa`i` (AAO) pjr su bjro`tj lhihdjafj „Ajohraf`n Ohxfa`i`‟ y „Ohd` Ajohraf`n Ohxfa`i`‟ n`iz`rji su
prjojafñi m`sh hi hn ohs lh euifj-eunfj quh hs „Eunfj ]hd`n`lj‟3 Aghlr`uf musaj
ajophtfr aji prjojafjihs sfofn`rhs y aji ui` hstr`thdf` lh ohra`ljthaif` quh
„djnph`m`‟ lfrhat`ohith ` AAO. @iths lh quh Aghlr`uf nj rh`nfah, au`ilj DrupjDfd`ith tjl`vï` jphr`m` sus suphrohra`ljs, gfzj nj ofsoj aji sus `utjshrvfafjsnn`o`lj „Hn Ohs Dfd`ith‟.
Au`ilj T`no`rt musañ ajophtfr ajitr` Qjrf`i` hi n` b`ojs` „Duhrr` lh \fachts‟,Qjrf`i` rhspjilfñ aji ui` hstr`thdf` nn`o`l` „N` a`ïl` lh njs prhafjs m`ejs‟ hi n`au`n, hs`s ljs hoprhs`s ajophtï`i hn quh thid` hn ohejr prhafj p`r` hn usu`rfj.Nnhdñ ` su bfi au`ilj n` [rjaur`lurï` Bhlhr`n lhn Ajisuofljr s`iafjiñ ` T`no`rt pjr ohitfr hi sus `iuiafjs.
Jtrj quh puhlh shr ajophtftfvj hs hi n` vï` hnhatjr`n, au`ilj `iths lh =;;4,gumfhrji spjts hi r`lfj y thnhvfsfñi ljilh sh ajibrjit`m` hn a`ilfl`tj lhn [@I ` n`
prhsflhiaf` ajitr` lh n` „Aj`nfafñi pjr hn Mfhi lh tjljs‟ y o`ihe`m`i lfvhrs`shstr`thdf`s p`r` pjlhr thihr hn vjtj lh n` pjmn`afñi.
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J[FIFÑI [H]QJI@N5
Hst` `atfvfl`l buh muhij rh`nfz`rnj, y` quh, `lhoàs lh pjlhr nhhr nj quh hs uiMhiago`rcfid lh lfvhrsjs thxtjs, pulh rhbnhe`r `nduijs hehopnjs quh gh nhïlj y quh ghvfstj lhslh g`ah tfhopj. N` ohra`ljthaif` y n`s pjnïtfa`s sfhoprh sh hstài `atu`nfz`ilj y
lhmhi `atu`nfz`rsh au`ilj n` ihahsfl`l lhn anfhith y lh n` hoprhs` sh` o`yjr y g`y iuhv`sthilhiaf`s lh nj y` ohiafji`lj. A`mh ohiafji`r quh hn Mhiago`rcfid hs lh tjl`s n`sàrh`s lh n` hoprhs` y puhlh shr hxthri` h fithri`.
MFMNFJD]@BÏ@5
H-ajijofa.hs (s.b.). Lhbfifafñi lh mhiago`rcfid . ]hauphr`lj hn 0 lh euifj lh =;0<, lhgttp5//www.h-ajijofa.hs/prjdr`o`/dnjs`rfj/lhbfifafji-lh-mhiago`rcfid
O`r`o, Nufs (=7 lh `djstj lhn =;01). Lhbfifafñi lh mhiago`rcfid . ]hauphr`lj hn 0 lh euifj lh =;0<, lh gttp5//mnjd.nufso`r`o.ajo/=;01/;7/=7/ajoj-g`ahr-mhiago`rcfid-hi-susthit`mfnfl`l/
QjyHitrhprhihur (=7 lh shptfhomrh lhn =;01). Lhbfifafñi lh mhiago`rcfid . ]hauphr`lj hn0 lh euifj lh =;0<, lh gttp5//www.sjyhitrhprhihur.ajo/==776-pjr-quh-g`ahr- mhiago`rcfid.gton