pctp
DESCRIPTION
Manual de identidad corporativaTRANSCRIPT
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Colores institucionalesAplicación una tintaFondo escala de grisesFondo gráfico y colorUsos de isotipo y logoTamaño mínimoTipografía
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COLORES INSTITUCIONALES
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C= 0%M= 0%Y= 0%K= 100%
C= 35%M= 0%Y= 90%K= 0%
C= 0%M= 0%Y= 0%K= 80%
C= 70%M= 45%Y= 0%K= 0%
C= 10%M= 0%Y= 85%K= 0%
C= 55%M= 5%Y= 0%K= 0%
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R= 0%G= 0%B= 0%
R= 177%G= 211%B= 74%
R= 90%G= 90%B= 90%
R= 83%G= 127%B= 193%
R= 234%G= 229%B= 70%
R= 98%G= 190%B= 235%
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PANTONEPROCESS BLACK C
PANTONE 367C
PANTONECOOL GRAY 10 C
PANTONE 299C
PANTONE 101C
PANTONE 310C
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K= 100%
K= 50%
K= 80%
K= 70%
K= 25%
K= 40%
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APLICACIÓN DE LOGOUNA TINA
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Fondo Blanco
Fondo Negro
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APLICACIÓN DE LOGOFONDO ESCALA DE GRISES
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APLICACIÓN DE LOGOFONDO GRÁFICO O COLOR
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NO logo sin contraste
Contrasteadecuado
NO logo colorsobre imagen
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USOS DEL LOGO E ISOTIPO
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MÁRGEN DE SEGURIDAD
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x
x/2
Conservar la medida x/2hacia cada lateral
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TAMAÑO MÍNIMO
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3cm menos de 3cmeliminar leyenda
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TIPOGRAFÍA
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