How do I market my new app

NO WASTE OF FOOD

Mobile App Marketing Services

Strategy

Ad Creative

Public Relations

Cross PromotionAd Management

App Store Optimization

Social Media

The Challenge:

There are millions of apps in the app store…..

… and they’re growing every day.

Competition + Saturation = Need for Differentiation

Keys to App Marketing Success

Encourage Sharing: Incorporate social sharing, email referrals and text messaging to stimulate organic sharing of the app.

Solicit Feedback. Request Feedback and solicit Ratings and Reviews from satisfied customers, contributing to App Store Rankings.

Track and Measure. Use Analytics and tracking to continually optimize ad spend, track in-app purchases and identify highest value users.

Leverage Other Channels. Incorporate social media and email marketing to create a community for app users.

No waste of food is an app which provides social service. Across the world, there are restaurants that waste tons of excess

food everyday, I would like to create a android app to establish a link between restaurants and the charity homes/needy households to enable excess food donation. I also create a 'goodwill' points system for restaurants to get rewarded for such a noble deed which they can use for their own marketing efforts by being a responsible social business as well.

Through the app the needy and restaurant both are getting benefited.

COMPANY OVERVIEWCORE COMPETENCIESGood relation between the restaurants and needy people.Adoption of latest data analytics techniques.Diverse content, reliable sources and sharing options.Use for a noble cause.

STRATEGIC ASSETS Make good relation between people.The expected large user base.In app advertisements that will generate revenue.It is better than it’s competitor app.Aim is not to compete with existing app but to fill the gap .

Social media users.

Needy people.

Charity Home

College Students(taken as marketing internship

and their friends.)

The primary goal is to help needy people .

Make famous the app in the whole world.

Aim to achieve more sponsorships and tie-ups with upcoming collaborators.

Wilde range of people will use it and help the have nots.

POSITIONINGPOINTS OF PARITY Quality streaming available. Free of cost. Works on low bandwidth. Comfortable and user friendly.POINTS OF DIFFERENCE No painful advertisements in premium

version. No crashes and video interruptions. Different languages included. Downloading videos in any quality. Skipable ads.

FEATURES FREE VERSION Needy people will get food in free of

cost. Restaurants will become famous. After reaching certain ‘good points’

they will be rewarded.PREMIUM VERSION

No ads. A variety of languages. No interruptions.

PROMOTIONSBuild in social calls to action. Build in social sharing so users can brag

about what they’ve accomplished.Reach out to influencers.Feature the app in an official blog.Feature the app in emails.Create a demo video and share it.Take some interns to promote the app.

PLACEGoogle play storeAmazon app storeRecommended websitesOpera mobile storeGetJar SlideMeAppBrainAppsLib