mcdonalds presentation
TRANSCRIPT
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THE MCDONALD BROTHERS
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History
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Introduction
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• Believe in serving pure quality
• ethical operations
• Customers comes first
• Continuous improvement
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Marketing strategy
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Fivep’s
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People-Targeted teenagers, children and adults-FOr children they provide happy meals
-FOr teenagers they provide reasonable prices-FOr adults they provide suitable ambience
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Products- Includes aspects such as packaging and looks. - mcdonalds Continuously changes its preferences
according to taste of consumers
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Promotions-Through television and hoardings -some marketing campaigns:
I’m loving itFood, folks and fun
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Price
-Part which generates revenue-mcdonalds attract both lower and upper
class consumer
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place
-consist of the distribution channels-offers hygienic environment and great ambience
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RISKS IN
Future
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• Health issues like obesity
• Competition from companies like kfc, Burger King.
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SUMMARY
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History
core brand values
Marketing strategy
risks in future
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DISCLAIMERCreated by Siddharth Garg, IIT Roorkee, during a marketing internship by Prof.Sameer Mathur, IIM
Lucknow.