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    1

    Lynn HeinzeVice President InformationU.S. Meat Export Federation

    State of the WorldState of the Worlds Beef Markets Beef Market

    2007 & Beyond2007 & Beyond

    2

    USMEFs Mission

    To increase the value and profitability

    of the U.S. beef, pork, and lamb industries

    by enhancing demand for their products

    in export markets through a dynamic

    partnership of all stakeholders

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    3

    USMEF Worldwide

    Denver

    Mexico City

    MoscowBrussels

    Beirut

    Tokyo

    ShanghaiTaipei

    Seoul

    Singapore

    Guangzhou

    Monterrey

    St. Petersburg

    Hong Kong

    Beijing

    Putting U.S. Meat On The Worlds Table

    4

    USMEF Membership

    Packer/Processor &Purveyor Trader

    Beef/Veal Producing &Feeding

    Pork Producing &

    Feeding Lamb Producing &Feeding

    Feedgrain Producing Oilseed Producing Farm Organizations Agribusiness/Service

    Organizations

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    5

    Topics

    Global Beef Production and Trade

    Ethanol and Grain Production Outlook

    Future Opportunities and Challenges

    6

    World Population GrowthWorld Population Growth

    01

    2

    3

    4

    5

    6

    7

    '50 '55 '60 '65 '70 '75 '80 '85 '90 '95 '00

    Billion

    0123456789

    10

    '05 '10 '15 '20 '25 '30 '35 '40 '45 '50

    Billion

    HistoricalHistorical

    Projected

    Double 1980 by 2050

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    7

    Exports have been a growth market for

    U.S. Red Meats

    0

    20

    40

    60

    80

    100

    120

    140

    160

    '60 '65 '70 '75 '80 '85 '90 '95 '00 '05

    millionmt

    Rest of World 387%U.S. 58%

    Growth in Red Meat Consumption:

    Source: USDA

    8

    Where were going!FAO Red Meat Consumption Estimates

    Source: OECD/FAO

    0

    50

    100

    150

    200

    250

    millionmetrictons

    2006 est 2014 est 2030 est

    Pork

    Lamb

    Beef

    +14%

    +28%

    % change from 2006

    An increase of over 25million mt by 2014

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    9

    Global Meat Imports

    Source: Worldmapper

    Mexico

    U.K.

    Italy

    S. Arabia

    Russia

    S. Korea

    HongKong

    Japan

    10

    Global Beef Production and Trade

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    Beef Globalization Regional Shifts

    16%1.712.610.9Oceania

    4%+8242.9225.3TOTAL

    -25

    44

    11.6

    -2.4

    -21.6

    Hd change(million hd)

    8.6

    82.3

    56.6

    44.9

    28.2

    2006Slaughter

    (million hd)

    -74%33.7Russia

    114%38.4Asia

    26%45.0S. America

    -5%47.3N. America

    -43%49.8EU

    % change1990

    Slaughter(million hd)

    Region

    Source: USDA/USMEF

    12

    World Beef Trends

    Increasing costs of production

    Growing focus on attributes of end product

    Consumer driven production and focus onniche marketing

    Small but growing demand for natural andorganic beef

    Focus on food safety and animal diseaseprevention

    Disease testing

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    2006 World Beef Production Top 10

    10

    9

    87

    6

    5

    4

    3

    2

    1

    Rank

    1.37Canada

    1.46Russia

    2.15Australia2.17Mexico

    2.37India

    3.1Argentina

    7.5China

    7.88EU-25

    8.85Brazil

    11.9U.S.

    Total Productionmillion MT (CWE)

    Country

    Source: USDA

    14

    2006 World Beef Consumption Top 10

    10

    9

    8

    7

    6

    5

    4

    3

    2

    1

    Rank

    1.0Canada

    1.2Japan

    1.6India

    2.3Russia

    2.5Mexico

    2.6Argentina

    6.9Brazil

    7.4China

    8.22EU-25

    12.8U.S.

    Total Consumptionmillion MT (CWE)

    Country

    Source: USDA

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    15

    2006 World Beef Exports Top 10

    10

    98

    7

    6

    5

    4

    3

    2

    1

    Rank

    52Nicaragua

    173Paraguay340Uruguay

    485India

    370Canada

    412New Zealand

    444Argentina

    656U.S.

    1,140Australia

    1,503Brazil

    Exports 000 MTCountry

    Source: Global Trade Atlas and USMEF estimates

    16

    2006 World Beef Imports- Top 10

    10

    9

    8

    7

    6

    5

    4

    3

    2

    1

    Rank

    98Taiwan

    140Philippines

    150Canada

    190S. Korea

    225Egypt

    365Mexico

    540EU-25

    690Japan

    840Russia

    1,440U.S.

    Imports 000 MTCountry

    Source: USDA

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    Growth Trend ProjectionsBeef Production

    0

    2000

    4000

    6000

    8000

    10000

    12000

    14000

    '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15

    000MT

    U.S.

    Brazil

    China

    EU-25

    India

    Argentina

    Australia

    Canada

    Mexico

    N. Zealand

    Source: OECD/FAO

    18

    Growth Trend ProjectionsBeef Consumption

    0

    2000

    4000

    6000

    8000

    10000

    12000

    14000

    '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15

    000MT

    U.S.

    China

    Brazil

    EU-25

    India

    Russia

    Argentina

    Mexico

    Japan

    Source: OECD/USMEF

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    Beef Export Projections

    0

    500

    1,000

    1,500

    2,000

    2,500

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    Brazil

    Australia

    New Zealand

    United States

    Argentina

    Canada

    Source: USDA; thousand MT (CWE)

    20

    Growth Trend Projections Beef Imports

    0

    200

    400

    600

    800

    1,000

    1,200

    1,400

    1,600

    1,800

    2005

    2007

    2009

    2011

    2013

    2015

    United States

    Russia

    Japan

    EU-25

    Mexico

    Egypt

    South Korea

    Canada

    Source: USDA; thousand MT (CWE)

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    Major Beef Markets- Grass Fed & Corn Fed

    Outside the U.S., themajority of global beefproduction is grass fed

    Argentina Growing corn-fed

    production and exports

    Brazil Growing grain-fed

    production and exports

    Australia Annual fed growth: 10%

    Feedlot capacity >1 mil head

    Europe Small percent of production;

    Consumed domestically

    China Small percent of production;

    Consumed domestically

    22

    Major Beef Markets- Grass Fed & Corn Fed

    Preference for grain-fed in Asia andNorth America

    Rest of the world

    prefers lean grass-fed beef

    Grass-fed beef is agrowing nichemarket in the U.S.

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    Changing Costs of Production Challenges and tradeoffs between

    biofuels and feed markets

    Over the past 10 years, U.S. cost ofbeef production (at the feedlot)averaged $0.52/pound of gain

    Projected 2007 cost of gain: $0.68-

    $0.76An increase of over $75/head in productioncosts (at the feedlot)

    24

    Grain & Ethanol Outlook

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    AS OF: July 2006

    In operation

    Under construction

    Proposed

    26

    Ethanol and Corn Statistics

    111 Current ethanol plants in the U.S.

    78 Planned ethanol plants

    Currently produce 5.5 billion gallons/year,adding planned plants will double production

    54.6 million MT and 20% of 2006/07U.S. corn crop will be used for ethanol

    8% of 2006/07 world corn crop used

    for U.S. ethanol production

    Nearly 70% of 2006/07 world

    corn crop used for feed

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    Sugar Cane in Brazil

    Brazilian Ministry of Agriculture, Livestock, and Food Supply

    28

    Brazilian Sugar & Ethanol Production

    Brazilian Ministry of Agriculture, Livestock, and Food Supply

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    Global Biofuels Production

    Brazil: #1 producer of ethanol- from sugar cane > 4.5 billiongallons

    China: growing production of ethanol from corn 2007 production capacity: 1.66 million mt

    EU-25: energy policy encourages growth in biodieselproduction; primarily from rapeseed current biodiesel production: 3.18 million mt Ethanol, primarily from cereals: 0.73 million mt

    Many other countries adopting renewable fuel energy policies Australia India Japan Malaysia New Zealand The Philippines Thailand

    Competing land uses Corn, oilseed crops, sugar cane, grasslands, crops for cellulostic

    ethanol

    30

    U.S. Ethanol Production(million gallons)

    0

    500

    1000

    1500

    2000

    25003000

    3500

    4000

    4500

    5000

    Source: Renewable Fuels Assn.

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    Corn Used in Ethanol Production

    0

    500

    1000

    1500

    2000

    Source: USDA; million bushels

    20% of 2006 U.S. Crop

    30% of 2007 U.S. Crop

    32

    U.S. Corn Projections

    0

    2,000

    4,0006,000

    8,000

    10,000

    12,000

    14,000

    16,000

    2005

    /06

    2006

    /07

    2007

    /08

    2008

    /09

    2009

    /10

    2010

    /11

    2011

    /12

    2012

    /13

    2013

    /14

    2014

    /15

    2015

    /16

    2016

    /17

    Exports

    Ethanol

    Feed & Resid

    Production

    Source: USDA; million bushels

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    Response to increasing world corn prices:

    Argentina Corn Production & Exports

    Production+5 mil MT

    Exports+4.5 mil MT

    34

    China Corn Supply and Use

    0

    20

    40

    60

    80

    100

    120

    140

    160

    Production

    FeedExports

    FSISurplus

    2004/0

    2005/0

    2006/0

    Source: USDAEthanol

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    World Coarse Grains Production

    (MT)

    0

    50

    100

    150

    200

    250

    300

    350

    90/91

    92/93

    94/95

    96/97

    98/99

    00/01

    02/03

    04/05

    est

    06/07

    08/09

    10/11

    12/13

    14/15

    United States

    EU-25

    China

    Brazil

    India

    Russia

    MexicoCanada

    Argentina

    Australia

    U.S.

    China

    EU-25

    Brazil

    Source: OECD/FAO

    36

    World Coarse Grain Net Trade

    -40

    -20

    0

    20

    40

    60

    80

    00/01 02/03 04/05 06/07 08/09 10/11 12/13 14/15

    United States

    Argentina

    Brazil

    China

    Korea

    Mexico

    Japan

    Source: OECD/FAO/USDA

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    37

    Decreasing Stocks Lead to Higher

    Corn Prices

    38

    Feed Ingredient Prices($/short ton)

    0

    50

    100

    150

    200

    250

    300

    1990

    1991

    1992

    1993

    1994

    1995

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006*

    2007*

    DDGS

    CGFSBM

    Corn

    Source: USDA/USMEF estimates

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    Factors Affecting us Now and in the

    Future Animal disease

    FMD, BSE, AI

    Policy: FTAs, DDASPS issues and other barriers to trade

    NutritionObesity and hunger

    Industry consolidation Animal welfare Environmental issues International institutions

    IMS, CODEX, OIE, WHO

    40

    Consumers are in the drivers seat

    Consumer trust

    Brands

    Sophisticatedmarketplace

    Ethical brands andfood with a face

    Natural and organicproduction andstandards

    Food safety

    Nutritional value

    Industry image

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    International Partnerships Require

    Great Citizenship Seminar sponsor to help

    educate Mexico consumers onmanaging diabetes and obesity

    Nutrition information presentedto young athletes throughsponsoring nutritioncommercials on TV and majorsporting events

    Sponsor of a major MothersDay promotion encouragingconsumers to purchase U.S.meat and attend a education

    seminar with cookingdemonstrations and a nutritionmessage for 5,000 mothers

    Organize cooking workshops atstores throughout Mexicooffering consumers theopportunity to cook and tastered meat in the stores

    42

    To be Competitive in a ChangingWorld

    Focus on advantages:

    Diversity, flexibilityof programs, grain-fed, grass-fed,

    organic Aggressively pursue

    trade and competition

    Embrace tradeenhancing policies

    Export-mindedmentality

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    To be Competitive in a Changing

    World

    Deliver assurances offood safety to allconsumers

    Respond to consumerdemand for value-added specialty

    products

    44

    Summary

    We all have theopportunity to defineboth our future and thefuture of our industry.

    Adaptation is a key tosurvival.

    An industry that cannotbe competitiveinternationally will notbe competitivedomestically.

    How well we cooperateHow well we cooperatewill determine how wellwill determine how wellwe compete!we compete!

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    Questions

    For more information: www.usmef.org