10 de diciembre de 2014

El almacenamiento en la estrategia de IBM

Importancia para el canal

Iñigo Osoro IturbeDirector, Global Business PartnersIBM SPGI

iosoro

IBM Confidential © 2014 IBM Corporation

IBM Global Business Partners

La Disrupción que representa CAMSS

Analytics

Social

Mobile

Cloud

Security

Analytics

Cloud Mobile

Social Security

C

O

N

V

E

R

G

E

N

C

I

A

D

I

S

R

U

P

C

I

O

N

SOCIEDAD DIGITALNuevos Modelos de

Negocio

Systems of Record

Systems of Insight

Enterprise Innovation

Systems of Engagement

Pervasive Security Intelligence

Enabled by Cloud

TECNOLÓGICA

The new IT Systems Paradigm: SoE-SoI-SoR

© 2014 IBM Corporation3

Category Intersections represents the fastest growing opportunities, though still limited in size in 2015

Source: GMV CAMS 2H14 Non-Overlapped Pivot (CAMS 22)

INTERSECTIONS

$1.9 Opportunity in 2015, +22.2% CAGR18/15

MAIN CATEGORIES

$5.4B(*), +7.4% CAGR18/15

(*) CAMS TOTAL opportunity represents

the sums of opportunities per category

without overlaps

Survey results suggest 61% of enterprise technology projects are now funded by the business rather than the IT department.

the growth rate of IT spending by groups outside of IT than in IT from 2014 to 2017.

2.5x

Quién es el cliente?

IBM CONFIDENTIAL 2014 4

61%

5

El Mercado confluye hacia el dato

The IBM strategy

1,000,000,000,000 4/5ths

2.5Bgigabytes of new data

generated every day.

3x500M $187B

2.5petabytes of data is

collected every hour

by a major retailer.

IBM CONFIDENTIAL 2014 7

connected objects

and devices on the planet

generating data by 2015.

increase in data-

transmitting transistors

per human by 2017.

of the world’s data is

unstructured. Audio. Video. RFID data. Blogs.

Tweets. All represent new

areas to mine for insights.

DVDs worth of data

is generated daily.potential market in 2015.

SHIFTS IN THE WORLD

Data is becoming the world’s new natural resource.

IBM CONFIDENTIAL 2014 8

OUR POINT OF VIEW

Data is the new basis of

competitive advantage:

To drive business outcomes, you need to apply more sophisticated analytics across more disparate data sources in more parts of your organization.

To capture the time value

of data, you need to develop ‘speed of insight’ and ‘speedof action’ as core differentiators.

To change the game in your industry or profession, you will increasingly need cognitive capability.

$1B

$1B

$24B

$7B

We are making markets by transforming industries and professions with data.

$17B

34+

9IBM CONFIDENTIAL 2014

INVESTMENT

invested to date

to build IBM’s capabilities in Big Data & Analytics.

in Flash technology,

providing industry-leading

speed and efficiency to enable data to be real-time

ready for analytics.

in Big Data & Analytics acquisitions, including:

cumulative organic development since 2005.

to establish theIBM Watson Group, dedicating 2,000 professionals tothe effort. Includes$100 million to enable an ecosystem of entrepreneursand partners.

acquired companies

IBM addresses Big Data needs

WATSON FOUNDATIONS

Sales Marketing Finance Operations HRRisk ITFraud

IBM Watson™ and Industry Solutions

SOLUTIONS

CONSULTING AND IMPLEMENTATION SERVICES

BIG DATA & ANALYTICS INFRASTRUCTURE

Decision

Management

Planning &

Forecasting

Discovery &

Exploration

Business Intelligence & Predictive Analytics

Content

Analytics

Information Integration & Governance

Data Mgmt &

Warehouse

Hadoop

System

Stream

Computing

Content

Management

WATSON FOUNDATIONS

Sales Marketing Finance Operations HRRisk ITFraud

IBM Watson™ and Industry Solutions

SOLUTIONS

CONSULTING AND IMPLEMENTATION SERVICES

BIG DATA & ANALYTICS INFRASTRUCTURE

Decision

Management

Planning &

Forecasting

Discovery &

Exploration

Business Intelligence & Predictive AnalyticsBusiness Intelligence & Predictive Analytics

Content

Analytics

Information Integration & Governance

Data Mgmt &

Warehouse

Hadoop

System

Stream

Computing

Content

Management

Watson Foundations the right offering

IBM Bigdata Architecturethe right architecture

El futuro: GTO 2014. cuando Cloud conoció a Analytics

Innovación para

cumplir las

expectativas

cambiantes de los

consumidores y

nuestra fuerza de

trabajo

Transformacióndel negociomediante los

datosTransformación

de IT y de los

servicios de alto

valor a través de

Cloud

12

Cloud 3.0 se convierte en el hogar de los Sistemas de

Conocimiento

Transformación

Industrial

DevOps,Agilidad

Reducción

de Capex

Cloud 1.0 Cloud 2.0 Cloud 3.0

DataScientist

Analistade

Negocio

CXO

Industry Analytics Cloud

La Seguridad y Cumplimiento en los

Sistemas de Insight se estánconvirtiendo en fundamentales

Reto 1 Reto 2 Reto 3

Controles de seguridadfragmentadosy complejos

Amenazas y atacantessofisticados

Superficie de ataque másamplia debidaa sistemasmás ágiles

Sistemas de Insight

El Dato se origina en la Cloud

SoR

SoE

Las cargas de trabajo de los Sistemasde Insight crean tráfico este-oeste en el

CPD y a menudo requierenalmacenamiento masivo de baja latencia

y amplios requerimientos de memoria

A A

~5:1

A A A

S S S

S

S S

S

S

AR AR

CRCR

A A A A A A

~40:1

~200:1

S

S

ARAR

S

A

IBM Confidential © 2014 IBM Corporation

IBM Global Business Partners

0

50

100

13

Retos y Oportunidades en el mercado de Gestión de la Información

Demanda creciente de datos integrados y análisis en el

momento en el que se necesita

del tiempo invertido en proyectos relacionadoscon datos se gasta en identificar, limpiar e

integrar datos

Las empresas se apoyan cada vez más en

almacenamiento Cloud

Madurez de las redes semánticas y analítica asociada

Growth of Semantic Networks

Billions of Facts, Millions of ThingsAll being classified into consistent ontologies

0

200

400

600

800

1990 2007 2009 2011 2013# T

op

ics (

in

Mill

ion

s)

Year

Year

Re

ve

nu

e (

Bill

ion

s)

Global Cloud Storage

(CAGR=40.2%)

WW Storage Systems

(CAGR=4.5%)

WW Storage Systems & Cloud Storage Revenue Estimates

La expansión de datos intensifica los problemas de

riesgo y costes de la información

Cost-to-

Value Gap

Risk-to-Value

Gap

Cost

Risk

Valu

e

Time

% C

ha

ng

e

Information Economics

Servicios Gestionados de Datos

IBM Confidential © 2014 IBM Corporation

IBM Global Business Partners

Semantically consistent, virtualized data & information access

Integrate, Curate,

Transform, Contextualize

ILM

Entities, Attributes, Relationships, Views, Dictionaries

REST (HTTP), JSON/XML, SQL/SPARQL

ODBC, JDBC, GPFS, HDFS, SPL, SPARQL, ..

Información

Gestionada

Cloud 3.0

14

Servicios Gestionados de Datos

Servicios basados en cloud que integran, limpian, y gestionan los datoscorporativos internos y externos, en cloud, on premise e híbridos

Middleware

Gestionado

Infraestructura

Gestionada

ApplicationsSoluciones

Gestionadas

Coordinated provisioning, security, availability

Composable, self-tuned infrastructure

Giraph MongoDB

Micro Cloud soluciona problemas en múltiples

industrias

A veces los datos son demasiado

grandes para ser movidos

Cloud-Based Networks

Micro Cloud: moviendo la computación a los datosVariables Clave: Securitdad, Cumplimiento, latencia, ancho de banda, y big data

Transfer Capacity (Mbps)

Data can

move to cloud

Compute

has to move

Airport

Telemetry

Oil rigsTelco Public

Surveillance

Retail

Surveillance

UAVs in

Defense

100

K

100

0.

10.

1

100K

Da

ta G

en

era

tio

n R

ate

(M

bp

s)

100

Industria Problema

Banking

& Finance

Regulatory restrictions

Size of data

Retail Limited bandwidth link to stores

Education Latency and bandwidth of overseas links

Lack of IT skills

DefenseLatency and bandwidth of satellite links

Volume of data and lack of IT skills

TelecomBackhaul congestion

Power on hand-held devices

15

IBM Confidential © 2014 IBM Corporation

IBM Global Business Partners

El reto de la transformación para el canal…de almacenamiento

OnPremise IT – IaaS - SaaS - PaaS - BaaS

Pa

rtn

eri

ng

Tra

ns

form

ing

1. Cómo hago almacenamiento

como servicio ?

2. Expando mi negocio hacia

áreas colaterales como ?

• Seguridad

• Cloud

3. Subo en la cadena de valor y

entro en Big Data?

IBM Confidential © 2014 IBM Corporation

IBM Global Business Partners

Analytics

Appliances

Almacenamiento

Information

Management

Information

Integration

Reporting &

Analysis

Content

Management

Business

Intelligence

Predictive

Analytics

Risk & Fraud

ManagementCustomer

Analytics

El Camino de los partners de almacenamiento

hacia Big Data