exportadora de café

8/18/2019 Exportadora de Café

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“EXPORTADORADE CAFÉ

”커피수출

Políticas y Estrategias EmpresarialesDocente: Lic. Godinez Gonzales

“Universidad Peruana de las Américas• Integrantes:

CARRASCO CALLE, LIACOLLANTES GALARZA, MAYRADÍAZ FARRO, FREDYEGENIO CENTENO, !IRGINIAFELIX PARO, AL"ERTO


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REP#"LICA DECOREA DEL NORTE


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$%&n' (e )aRe*+)%-a (e C'rea

(e) S.r


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En e) %(%'&a -'rean', C'rea (e) S.r es ))a&a(a Dae/an M%ng.0 1/ang.): 대한민국 2,

-.3's -ara-teres s%gn%4-an: gran(e 1/an5a: 大 , r'&an%6a-%7n re8%sa(a: (ae29 $an,n'&re -/%n' *ara C'rea 1/an5a: 韓 , r'&an%6a-%7n re8%sa(a: /an2 3 *.e)' ' na-%7n1/an5a: 民國 , r'&an%6a-%7n re8%sa(a: &%ng.02, )%tera)&ente E) gran *.e)' (e $an '

)a gran na-%7n (e $an;

En s.


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L's *ers'na5es &s %&*'rtantes (e C'rea (e) S.r s'n: Re3 Se5'ng 1HJK2, e) re3 %).stra(', -rea('r (e)

/ang.) 1es-r%t.ra -'reana2;

Par0 B.ng $ee, &%)%tar 3 (%-ta('r -'rean' (es(e H/asta s. ases%nat' en J; Gran Re3 Ganggaet' 1HJKH2, a5' s. re%na('

C'rea '-.*7 )a &a3'r eQtens%7n terr%t'r%a) (e s./%st'r%a; M.r%7 a )a e(a( (e H a's 3 s. t.&a se/a))a en Man-/.r%a, (es-.%ert' *'r .n est.(%ante-/%n' en J;

Genera) Y% S.nKS/%n 1K2, es .n' (e )'sgran(es />r'es -'rean's 3 -rea('r (e) ar-' t'rt.ga;

Genera) %& Y.KS/%n 1KJH2, )%(er7 )a .n%4-a-%7n(e )'s tres re%n's S/%))a, G'g.r3' 3 "ae05ae; Es )a4g.ra &%)%tar -'reana &s 8enera(a;

PERSONABES

IMPORTANTES


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Lee "3.ngKC/.),


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C'rea (e) S.r es .n *a=s (esarr'))a(' 3 entre )as (>-a(as (e 3 -'ntaa

-'n .na (e )as e-'n'&=as (e &s r*%(' -re-%&%ent' (e) &.n('; A )a r*%(atrans


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La na-%7n es e) a-t.a) *res%(ente (e )as e-'n'&=as

%ntegrantes (e) GK 3


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Productos de !mportaci"n de #orea del $ur: En C'rea (e) S.r, se %&*'rtan )'s s%g.%entes *r'(.-t's: C're, &a(era,


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Los principales mercados de e%portaci"n son de #orea del $ur:

Los Estados Unidos' #anad(' )rasil'

*é%ico' Los Países A$EA+' ,ap"n' #-ina'

$ingapur'

La !ndia' Australia' La Uni"n Europea' El eino Unido' /rancia' Alemania' usia y Ara0ia $audita.

CADRO DE IMPORTACIN YEXPORTACIN DE PRODCTOS


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E) se-t'r *r'(.-t%8' (e C'rea (e) S.r se asa

en:

Entre )'s Pr'(.-t's an(era (e C'rea (e) S.r,

tene&'s a:

PRODCTOS "ANDERA DE

MAYOR CONSMO


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PRODCTOS "ANDERA DE

MAYOR CONSMO


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Principales empresas +acionales e !nternacionales de #orea del $ur C'rea (e) S.r /a *asa(' (e ser .n *a=s (e8asta(' *'r )a g.erra, a ser )a HWe-'n'&=a &s gran(e (e) &.n(', (e%(' *r%n-%*a)&ente a s.s %n(.str%as 3 a)-'&er-%' eQter%'r;$'3, C'rea es )a -.arta e-'n'&=a &s gran(e (e As%a; C'rea (e) S.r es )=(er &.n(%a) en 8ar%'s se-t'res:

C'nstr.--%7n na8a),

Se&%-'n(.-t'res, La -'nstr.--%7n, E)e-tr7n%-a (%g%ta) 3 a.t'&78%)es; Las -'nstr.-t'ras -'reanas ta&%>n r%))an en e) &%t' %nterna-%'na),

es*e-%a)&ente en e) &er-a(' (e )a -'nstr.--%7n (e e(%4-%'s 3 'ra *+)%-a en As%a3 Or%ente Me(%';

EMPRESAS NACIONALES E

INTERNACIONALES


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La e-'n'&=a S.r-'reana es )%(era(a *'r gran(es -'ng)'&era('s -'n'-%('s -'&'-/ae'); Est's %n-).3en )as &.)t%na-%'na)es -'&' Sa&s.ng, LG 3 $3.n(a%K%a;Las (%e6 e&*resas s.r-'reanas &s gran(es s'n:

Sa&s.ng E)e-tr'n%-s, POSCO, $3.n(a% M't'r C'&*an3, Gr.*' 4nan-%er' ", C'&*a=a e)>-tr%-a (e C'rea, Seg.r's (e 8%(a Sa&s.ng, Gr.*' 4nan-%er' S/%n/an, LG E)e-tr'n%-s, $3.n(a% M'%s 3 LG C/e&;

EMPRESAS NACIONALES E

INTERNACIONALES


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Para *'(er /a)ar (e )a Leg%s)a-%7n )a'ra) (e -'rea (e) S.r, *r%&er' (ee&'s-'n'-er )as


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$'rar%'s (e a*ert.ra:

D.ra-%7n )ega) (e) t%e&*' (e traa5' 1' 2 /'ras *'r se&ana;

D.ra-%7n &Q%&a: /'ras a) (=a ' /asta /'ras se&ana)es; $'rar%'s n'-t.rn's: De / a /; D=as (e (es-ans':

Seg+n )a )eg%s)a-%7n )a'ra), )'s traa5a('res (eern(%s*'ner (e .n (=a (e (es-ans' a )a se&ana, ' %en (=as(e (es-ans' -a(a se&anas (e traa5';

#ondiciones detra0a6o en #orea

del $ur


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!a-a-%'nes *aga(as: [ (=as;

(=as tras .n a' (e ser8%-%', (es*.>s (=as a(%-%'na)es *'r a' (e ser8%-%'; (=a *'r &es *ara traa5a('res -'n &en's (e .n a' (e ant%g\e(a(; La e(a( (e )a 5.%)a-%7n:

N' eQ%ste .na e(a( ')%gat'r%a *ara )a 5.%)a-%7n; En )as gran(es e&*resas, )a e(a(*ara a 5.%)a-%7n es ' , a's; S%n e&arg', en e) &er-a(' )a'ra) )'se&*)ea('s -'rean's traa5an /asta )'s J ' a's;

E(a( &=n%&a *ara traa5ar: a's Men'res (e a's n' *.e(en traa5ar, a &en's .e eQ*resa&ente -'n-e(%(' *'re) M%n%ster%' (e C'rea (e) t'(a8=a se a)-an6a Traa5' 3 F'r&a-%7n; L's n%'s&en'res (e a's n' estn a.t'r%6a('s a traa5ar en t.rn's n'-t.rn's ' traa5's*e)%gr's's; Las /'ras (e traa5' n' eQ-e(ern (e s%ete /'ras &en's .e se eQ-).3aeQ*resa&ente (e ase a n'r&as es*e-%a)es

#ondiciones detra0a6o en #orea

del $ur


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E) sa)ar%': E) sa)ar%' &=n%&': ; R] *'r &es 1


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Organ%s&' -'&*etente:

S%ste&a (e %n


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Se+) La -a*%ta) (e C'rea (e) S.r es Se+), .na gran -%.(a(

-'n &s (e H &%))'nes (e *ers'nas; Es .na -%.(a(&'(erna .e se /a -'n8ert%(' en e) -entr'e-'n7&%-' 3 -.)t.ra) (e) *a=s 3 .n (est%n' en e) .e*re('&%nan e))'s *a)a-%'s 3 te&*)'s (e) s%g)' XI!;

Para -'nte&*)ar )a e))a *an'r&%-a (e )a -%.(a( e)

8%a5er' (eer s.%r a )a T'rre, s%t.a(a s're )a-')%na Na&san; n' (e )'s e(%4-%'s .e &ss'resa)e es e) *a)a-%' C/@ang('00.ng, r'(ea(' (ee))'s 5ar(%nes;

TRISMO


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7illa de 2a-oe )uda de Piedra !sla de Ullung El Par8ue +acional de $ora3san El Par8ue +acional de Gayasan El Par8ue +acional de 5daesan En el centro el Par8ue +acional de

$ongnisan El Par8ue +acional *arítimo de Dado-ae

LGARES TRISTICOS

DE COREA DEL SR


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E) estan.e (e Ana*-/%; E) M.se' Na-%'na) (e G3e'ng5.; ".(as (e "'0(.a&;

LGARES TRISTICOS

DE COREA DEL SR


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La -'-%na -'reana est -'&*.esta *'r ar'&as 3 sa'res

+n%-'s; A(e&s (e ser a)ta&ente n.tr%t%8a, ta&%>n es a5aen -a)'r=as; L's -'n(%&ent's %n-).3en a5', *asta (e *%&%ent'

r'5' *%-ante -'rean', -e'))etas, sa)sa (e s'5a, *asta (ea).%as sa&';

L's 8%s%tantes n' *.e(en (e-%r rea)&ente .e /an esta(' enC'rea s% n' /an *r'a(' e) 0%&-/%; Este *)at' (ea-'&*aa&%ent' est *resente en -as% t'(as )as -'&%(as 3

/a3 &s (e 8ar%e(a(es (e 0%&-/%, (e*en(%en(' (e )areg%7n 3 (e )'s %ngre(%entes e&*)ea('s; L's *)at's &s


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GA$95+5*A

#5+7E+!5$ 1 9A9AD5$


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E) A-.er(' (e L%re C'&er-%' 1ALC2 entre e)

Per+ 3 C'rea


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E) *asa(' (e ar%) (e) , entre )'s g'%ern's

(e Per+ 3 C'rea (e) S.r s.s-r%%er'n -%n-'-'n8en%'s (e -''*era-%7n en te&as (ea(&%n%stra-%7n *+)%-a, %n(.str%a 3 te-n')'g=a, sa).(

3 a(.anas; Pen *resen-%a (e )'s &%n%str's (e )'sse-t'res res*e-t%8's, en *resen-%a (e )a *res%(enta(e C'rea (e) S.r, Par0 Ge.nK/3e, 3 (e) *res%(ente(e Per+, O))anta $.&a)a;

La re.n%7n *er&%t%7 )a 4r&a (e sen('s&e&'rn(.& (e enten(%&%ent' entre Per+ 3 C'rea(e) S.r s're te&as (e -''*era-%7n en e) _rea (eG'%ern' E)e-tr7n%-' 3 en Mater%a (e C''*era-%7n

en )a In(.str%a E)>-tr%-a; A(e&s, se 4r&7 .n &e&'rn(.& (e

enten(%&%ent' en C%en-%a, Te-n')'g=a, Inn'8a-%7n 3E-'n7&%-a Creat%8a, 3 'tr' s're C''*era-%7nA(.anera, as= -'&' .n A-.er(' (e C''*era-%7n enMater%a (e Sa).(;

#5+7E+!5$ 1 9A9AD5$;UE 9E+GA+ #5+ EL

PE<


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EMPRESA

EXPORTADORA DECAFÉ

CAFÉPERÚ-

커피

PE$E+9A#! +


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S'&'s .na e&*resa .e estar -'nst%t.%(a

*'r -''*erat%8as -a


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CAFÉ PER r%n(a ser8%-%'s (e *r'-es', -'ntr') (e

-a)%(a( 3 a)&a-ena&%ent' (e -a -'n8en-%'na) 3'rgn%-', -'ntan(' -'n %n-n%-' 3 '*erat%8' (e%(a&ente -a*a-%ta('.e garant%6a .n ser8%-%' e4-%ente a .n -'st' ra6'na)e;

E) *r'-es' (e -a se rea)%6a %ntegra)&ente en n.estras%nsta)a-%'nes, (es(e )'s an)%s%s (e ren(%&%ent'1-.ant%tat%8'2 3 -ata-%7n 1-.a)%tat%8'2 rea)%6a('s *'r

n.estr' )a'rat'r%' (e -'ntr') (e -a)%(a( /asta e)ensa-a(' 4na) (e) -a 8er(e eQ*'rta)e -'ns%(eran(')as es*e-%4-a-%'nes (e n.estr's -)%entes %&*'rta('res;

$ervicio de

proceso


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C'nta&'s -'n )a s%g.%ente %n


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+uestro

producto


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Las *')=t%-as (e )a e&*resa s'n asa(as en:

*!$!5+

"r%n(ar ser8%-%'s e4-%entes 13 renta)es2 en t'('s )'s *r'-es's (e )a-a(ena *r'(.-t%8a 3 agr'%n(.str%a) (e) -a, esta)e-%en(' a)%an6as-'n 'rgan%6a-%'nes (e *r'(.-t'res -'n .n en


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"r%n(ar ser8%-%'s e4-%entes (e as%sten-%a t>-n%-a,4nan-%a&%ent', *r'-esa&%ent' 3 eQ*'rta-%7n (e -aene4-%an(' a )as 'rgan%6a-%'nes (e *r'(.-t'resas'-%a(as;

In-re&entar s'sten%)e&ente )a -a)%(a( 3 8').&en (ea-'*%' 3 '


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7alores de la

empresa PLENITD K L)a*an0. ` P)en%t.(e ACTITD K I&a &.nasata 0.r0.an r%0.-/%3 ` Att%t.(e RESPETO K Y.*a3-/a3 ` Res*e-t INNO!ACIN K M.s'-/a3 ` Inn'8at%'n TOLERANCIA K M.-/.0. s'n'3' 0a3 ` T')eran-e LEALTAD K a&a-/%sata &.na0.3an 0as.3 ` L'3a)t3

SOLIDARIDAD K T.0.3 s'n' /' r.na 3ana*a3 ` S')%(ar%t3 PERSE!ERANCIA K Pasa*a 0a))a*% ta3a3 ` Perse8eran-e RESPONSA"ILIDAD K a&a-/%sa r.a3 ` Res*'ns%%)%t3 CONFIANZA K S'n'an r.a3 ` C'n4(en-e


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b P')=t%-a genera): C'n e) 4n (e ser -'&*et%t%8's, (ee&'s tener .na a(e-.a(a estr.-t.ra (e -'st's 3 e)-'rre-t' en


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LA$

E$9A9EG!A$Las estrateg%as a rea)%6ar en )a e&*resa s'n: Estrateg%a (e entra(a a )'s &er-a('s %nterna-%'na)es, a tra8>s (e )'s -'nta-t's en e)

Pa=s a eQ*'rtar 3 .s-an(' n.e8's -)%entes a tra8>s (e )a *.)%-%(a(;

Estrateg%a (e )=nea (e *r'(.-t's, ".s-an(' -rear n.e8's &'(e)'s a g.st' (en.estr's -)%entes, en ase a g.st's 3 *re


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*A=E9!+G

*!> ? PL'g' (e )a e&*resa:

S. es)'gan ser: “Cultura Peruana en tu paladar”


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*A=E9!+G

*!> ? P Pr'(.-t': CAFÉ PER#; Pre-%': De*en(er (e) ta&a' (e) *a.ete 3 eQ%sten ('s

ta&a's (e gr 3 g; S`;; 3 S`;;

res*e-t%8a&ente; P)a6a: Es )a -%.(a( (e Se+) en C'rea (e) S.r; Pr'&'-%7n: P'r )a -'&*ra (e H *a.etes (e -a (e

-.a).%er ta&a' sa)e (e gr grat%s; P.)%-%(a(: Ser a tra8>s (e 8')ante' en )a &%s&a 6'na (e)

*.nt' (e 8enta 3 a tra8>s (e )a *g%na e 3 Fa-e''0; P+)%-': T'(' a.e) *+)%-' .e g.ste (e) -a,

re-'&en(a(a *ara &a3'res (e e(a(; Per%'(': Des(e O-t.re (e)


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E#5*E+DA#!5+E$

1 #5+#LU$!5+E$#onclusiones: La a-t.a) *res%(enta (e est )'gran(' n'ta)es a-.er('s

-'n (%8ers's *a=ses, .n' (e )'s +)t%&'s /a s%(' -'n C/%na1B.n%'2, e) -.a) (e a)g.na &anera res*a)(a 3 /a-e &s


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E#5*E+DA#!5+E$

1 #5+#LU$!5+E$ecomendaciones: C'rea (e) S.r, en est's &'&ent's t%ene .n .en a-.er(' -'n e)

Per+, /a%en(' ren'8a(' e) a-.er(' (e )%re -'&er-%' en ar%) (e

este a' -'n n.estr' *a=s, e) -.a) -n%-as a(&%n%strat%8as *ara (ar .na(esarr'))' a(e-.a(' a) *r'3e-t';


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Gra-%as

exportadora de café

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