Download - UXSpain Persuasion
![Page 1: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/1.jpg)
Cambiando lo que pensamos y hacemos a través del diseñoPERSUASIÓN
![Page 2: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/2.jpg)
Hola.
![Page 3: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/3.jpg)
SOY ALFONSO MORCUENDE@NOAMMORRISSEY
![Page 4: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/4.jpg)
Cambiando lo que pensamos y hacemos a través del diseñoPersuasión
![Page 5: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/5.jpg)
![Page 6: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/6.jpg)
![Page 7: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/7.jpg)
![Page 8: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/8.jpg)
![Page 9: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/9.jpg)
![Page 10: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/10.jpg)
Más allá de la experiencia de usuarioNuevos retos…
![Page 11: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/11.jpg)
![Page 12: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/12.jpg)
![Page 13: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/13.jpg)
![Page 14: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/14.jpg)
"La persuasión es un intento de cambiar actitudes o comportamientos sin el uso de de la fuerza o el engaño."
Dr. BJ FoggDirector del Persuasive Technology Lab - Stanford University
![Page 15: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/15.jpg)
TecnologíaPersuasión
![Page 16: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/16.jpg)
Tecnología PersuasiónCaptology
![Page 17: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/17.jpg)
CaptologyAttitude Change
Motivation
Behavior Change
Change in Worldview
Compliance
![Page 18: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/18.jpg)
CaptologyAttitude Change
Motivation
Behavior Change
Change in Worldview
Compliance
![Page 19: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/19.jpg)
Bullshitismo
![Page 20: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/20.jpg)
1. El comportamiento2. Microdiseño de objetivos3. Simplicidad Vs. motivación4. Pasos correctos
![Page 21: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/21.jpg)
C = M H DComportamiento Motivación Habilidad Disparador
![Page 22: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/22.jpg)
Motivación
Habilidad
Poca Motivación
Mucha Motivación
Difícil de hacer Fácil de hacer
Disparador
Disparador
![Page 23: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/23.jpg)
Motivación
Habilidad
Poca Motivación
Mucha Motivación
Difícil de hacer Fácil de hacer
![Page 24: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/24.jpg)
Los objetivos pequeños son poderososEl poder del microdiseño
![Page 25: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/25.jpg)
![Page 26: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/26.jpg)
Sobreestimamos la habilidad de los usuariosPedimos imposibles
![Page 27: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/27.jpg)
Simplifica la tarea y cambiarás el comportamientoDeja de motivar
![Page 28: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/28.jpg)
![Page 29: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/29.jpg)
![Page 30: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/30.jpg)
TIEMPO
ESFUERZO FÍSICO
ESFUERZO COGNITIVO
![Page 31: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/31.jpg)
Mejor dicho, menos erróneosPasos correctos
![Page 32: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/32.jpg)
SIEMPRE dirígete a un usuario dispuesto al cambio
Encuentra al usuario
1
![Page 33: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/33.jpg)
Asegúrate de que tu llamada a la acción es recibida y entendida
Encuentra el disparador
2
![Page 34: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/34.jpg)
Divídela en pequeños pasos que sean más sencillos de hacer
Facilita la acción
3
![Page 35: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/35.jpg)
Empieza a motivar a tus usuarios
Cuando lo demás falla…
4
![Page 36: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/36.jpg)
We are what we do.
(Dieter Rams)
"Design should not dominate things, not dominate people, it should help people."
![Page 37: UXSpain Persuasion](https://reader033.vdocumento.com/reader033/viewer/2022052301/55788febd8b42a02618b5433/html5/thumbnails/37.jpg)
Gracias.@NOAMMORRISSEY