Download - Redbull Presentation
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What it is made of: Caffeine + Taurine + B-Group Vitamins + Sucrose & Glucose + Alpine Spring Water.
When to drink: On the road, During study sessions and lectures, At work, while doing sports, Playing videogames, and when going out
100% Recyclable cans Sold in 165 countries Different products include:
Redbull sugar free, Redbull Total zero, and Redbull Editions (Red, Silver, Blue)
Cranberry, Lime and Blueberry
RedBull(How it’s Different)Vitalizes Body and Mind
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Strengths Market Leadership: In this market,
Redbull is the leader in this industry Market Efforts: They have promotions
and campaigns and sponsors that are well targeted
They have a strong brand identity
SWOT analysis
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Weaknesses: Prices are a little higher than
competitors Only really have one product
with branches off of it Lack of innovation: a lot of
competitors
SWOT analysis
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Opportunities: A lot of promotions and
advertising Consumer Recognition Ventures: like with Facebook
SWOT analysis
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Threats: Health concerns: very high
caffeine content Drinks may be not be
accepted in the new markets Organic markets may steal
SWOT analysis
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Ages 15-60 The athlete, the worker, the club-goer Behavioral segmentation: utility drink
to be taken against mental or physical weariness or exhaustion
helps to increase endurance and heighten alertness as well as reactions
Target Market/ Product Offerings
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In USA an 8.3fl oz. (250 mL) can of Red Bull cost about $1.99 to $2.25.
Related to the other Energy Drinks, Red Bull is priced higher than most
People associate higher price with higher quality
Pricing
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Their energy drinks go to their destination mainly by train and ship
Only use ground transportation with cars or trucks when it is absolutely necessary because their cans are light and compact, they are much more efficient for transporting.
Can is ideal transport package Transport this way to reduce CO2
emissions More sustainable company
Distribution
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Red Bull is consistent with their branding all around the world
Goal to have the same brand image all around the world
Establish genuine passion for the product with its costumers
“Wings Team” Student Brand Managers in schools
A Brand Built on Marketing
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Perfect Serve “On” Sector: Restaurants, cafes, hotels, pubs, bars, and
nightclubs Each drink must be specific price determined in advance
by Red Bull’s sales manager of that country Servers expected to fill glass with Red Bull and give the
consumer the can with the rest of the drink Create visibility in the establishment Also want to be present in every store, big and small, to
be close and accessible to consumers
Red Bull's Rules for Serving Consumers
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http://www.youtube.com/watch?v=Ti2Lm4hb2ZY
The only limit is the one you set yourself…
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Works Cited Redbull. Red Bull GmbH, n.d. Web. 28 Apr. 2013.
<http://energydrink-us.redbull.com/company>. Red Bull. Red Bull, n.d. Web. 28 Apr. 2013.
<http://energydrink.redbull.com/transport>. SlideShare. SlideShare Inc, n.d. Web. 28 Apr. 2013.
<http://www.slideshare.net/neha17tyagi/ redbull-energy-drink>. http://wearedevelopment.net/2011/12/28/red-bull-a-
brand-built-on-marketing/