Download - Innovacion 2011 Sosa
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InnovaciónDr. Ricardo Sosa
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Dr. Ricardo Sosa
Enlaces:
http://www.slideshare.net/rsm
http://twitter.com/designcomputing
http://itesm.academia.edu/RicardoSosa
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● Mexico DF 1972● Diseño Industrial, UAM 1991-5● Medalla al Mérito Universitario 1996● Diseño freelance: Tetrapak, Papalote Museo 1994-7● Research Assistant NUS, Singapore 1998-9● Doctor in Design (PhD) USYD, Sydney 2000-5● Profesor de planta ITESM 2005-6● Jefe de Departamento Diseño, UAM 2006-7● Director Departamento Diseño, ITESM 2007-actual● Sistema Nacional de Investigadores 2008-actual● Profesor de Generación y profesor “Estrella” 05/2009● Profesor de Generación (posgrados) 05/2010● Evaluador de Convocatorias Conacyt 2010-actual● Univ Intercultural Indígena Michoacán, Univ Azuay Ecuador, Univ Isthmus
Panamá
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30+ países
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http://www.mdpi.com/journal/sustainability
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Innovación
Todos podemos ser creativos / innovadoresCreatividad no es igual a InnovaciónCada persona/disciplina tiene su definiciónNo existen 'recetas', pero si herramientasInnovar requiere implementación: mucho tiempo, muchas
fallas, muchos intereses, mucho esfuerzo... El concepto más importante en innovación: valorLas ideas que ganan no son (necesariamente) las mejoresEl 'timing' y la perseverancia son fundamentales
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¿Cómo hacer para que la gente respete el reglamento de tránsito
en Querétaro?
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¿Cómo hacer para que la gente respete el reglamento de tránsito
en Querétaro?
2 minutos para pensar, ciclos de 2 minutos para convencer a otr@s
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Difusión CA_mobility_novelty
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Difusión
The idea of “mobile payments” is not yet diffused in Mexico, so it's still a good idea, not an innovation
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Difusión
“The process by which new ideas become real solutions”
● Uncertain social change, hard to predict● Output: adoption or rejection decisions● Social influence, “gatekeepers”● Consequences and understanding
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time: cumulative adoption
types of adopters
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The S-shape curve
Once a few adopt, they tell others about the innovation and the number of adopters per unit of time takes off (word of mouth)
Until the market potential decreases, influence becomes redundant and adoption slows down
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Diffusion curves
‘Tipping point’At about 10 to 25% adoption*
‘Inflection point’At about 75 to 90% adoption*
(Hard to distinguish start/end)
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Adopter categories
Early adopters
Mass adopters
Late adopters
Laggards
(avoid clichés)
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