cb case presentation show
TRANSCRIPT
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An endeavor byGroup 2
Term PaperPresentation
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Welcome
ConsumerBehavior
Group- 2
Term
paperpresentation
presenting-
Taslima Shaon(Roll 060041)
Perception
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Introducing Group Members. . . .
Saumitra Kumar Paul
Welcomepresenting-
Taslima Shaon(Roll 060041)
Term
paperpresentation
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Introducing Group Members. . . .
ahmmad Sultan
Welcomepresenting-
Taslima Shaon(Roll 060041)
Term
paperpresentation
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Introducing Group Members. . . .
Md. Jobaye Noor Rahman Shoron
Welcomepresenting-
Taslima Shaon(Roll 060041)
Term
paperpresentation
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Introducing Group Members. . . .
A.K.M. Reyad Rahman
Welcomepresenting-
Taslima Shaon(Roll 060041)
Term
paperpresentation
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Introducing Group Members. . . .
Term
paperpresentation
Sanjida Naznin
Welcomepresenting-
Taslima Shaon(Roll 060041)
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Introducing Group Members. . . .
Term
paperpresentation
Robiul Islam
Welcomepresenting-
Taslima Shaon(Roll 060041)
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Introducing Group Members. . . .
Term
paperpresentation
Md. Amirul Islam
Welcomepresenting-
Taslima Shaon(Roll 060041)
ti
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Introducing Group Members. . . .
Term
paperpresentation
Abu Syed Md. Lotiful Islam
Welcomepresenting-
Taslima Shaon(Roll 060041)
ti
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Introducing Group Members. . . .
Term
paperpresentation
M. M. R. Chowdhury Bipu
Welcomepresenting-
Taslima Shaon(Roll 060041)
ti
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Introducing Group Members. . . .
Term
paperpresentation
Quazi Md. Zafor Iqbal GhaniPlabon
Welcomepresenting-
Taslima Shaon(Roll 060041)
ti
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Introducing Group Members. . . .
Term
paperpresentation
Taslima Shaon Shaon
Welcomepresenting-
Taslima Shaon(Roll 060041)
presenting
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Introducing Group Members. . . .
Term
paperpresentation
Md. Nishadul Islam
Welcomepresenting-
Taslima Shaon(Roll 060041)
presenting
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Introducing Group Members. . . .
Term
paperpresentation
Md. Sirajul Islam
Welcomepresenting-
Taslima Shaon(Roll 060041)
presenting
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Acknowledgement . . . .
Department of Marketing,
Rajshahi University.
Prof. Dr. Salim Reza
presenting-
Taslima Shaon(Roll 060041)
presenting
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Acknowledgement . . . .
Audiences & ParticipantsMBA Program (evening)
5th Batch, IBA.
presenting-
Taslima Shaon(Roll 060041)
presenting-
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Introducing Presenters. . . .
Term
paperpresentation
TaslimaShaon
Characteristics of sensation
1st
presenting-
Taslima Shaon(Roll 060041)
Requirement 1
presenting-
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Introducing Presenters. . . .
Term
paperpresentation
Md. AhmmadSultan
Perception vs. Sensation, Illusion
2nd
presenting-
Taslima Shaon(Roll 060041)
Requirement 2
presenting-
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Introducing Presenters. . . .
Term
paperpresentation
Saumitra KumarPaul
Perceived risk & risk reduction strategyRequirement
3rd
3
presenting
Taslima Shaon(Roll 060041)
presenting-
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Introducing Presenters. . . .
Term
paperpresentation
SanzidaNaznin
Perceived quality dimension
4th
Requirement 4
presenting
Taslima Shaon(Roll 060041)
presenting-
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Introducing Presenters. . . .
Term
paperpresentation
M. M. R.Chowdhury Bipu
Perceived value
5th
Requirement 5
presenting
Taslima Shaon(Roll 060041)
presenting-
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Introducing Presenters. . . .
Term
paperpresentation
Md. Jobaye Noor RahmanShoron
6th
Conclusion
presenting
Taslima Shaon(Roll 060041)
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Characteristics
of sensation
Next . . .
Will be presented by
Taslima Shaon
presenting:
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presenting:
Taslima Shaon(roll- 060041)
Requirement : 1 Characteristics of sensation
Discussion on
SensationLight
Sound Air
Heat
Weather
Sensation depends on stimulus
presenting:
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p g
Taslima Shaon(roll- 060041)
Requirement : 1 Characteristics of sensation
Discussion on
vision hearingtaste smell touch
Sensation
There are different types of sensation
presenting:
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p g
Taslima Shaon(roll- 060041)
Requirement : 1 Characteristics of sensation
Discussion on
highlow medium
There are differences in sensation density
presenting:
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p g
Taslima Shaon(roll- 060041)
Requirement : 1 Characteristics of sensation
Discussion on
high
low
Different level of sensation
presenting:
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p g
Taslima Shaon(roll- 060041)
Requirement : 1 Characteristics of sensation
Discussion on
vision hearingtaste smell touch
Sensation is a marginal process
presenting:
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p g
Taslima Shaon(roll- 060041)
Requirement : 1 Characteristics of sensation
Discussion on
vision hearingtaste smell touch
Sensation is a marginal process
presenting:
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p g
Taslima Shaon(roll- 060041)
Requirement : 1 Characteristics of sensation
Discussion on
There isdifference in between
density and scope.
presenting:
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Taslima Shaon(roll- 060041)
Requirement : 1 Characteristics of sensation
Discussion on
Sensation is adjustable
presenting:
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Taslima Shaon(roll- 060041)
Requirement : 1 Characteristics of sensation
Discussion on
Sensation works as signals
T t ti
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Next Term paper presentation on:
Perception
2ndrequirement
Md. Ahmmad Sultan
Perception vs. Sensation,Illusion
Will be
presented by
presenting:Discussion on requirement :
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Perception vs. Sensation, Illusion
g
Md. Ahmmad Sultan(Roll 060011)
Discussion on requirement : 2
SensationSensation is the process by which sense organs
such as eye and ears gather information aboutthe information.
It is very important for marketers to capitalize the
sensation of the consumer.
Sensation have different types like vision,
hearing, taste, smell and touch.
presenting:Discussion on requirement :
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Perception vs. Sensation, IllusionMd. Ahmmad Sultan
(Roll 060011)
Discussion on requirement : 2
Perception
Perception always use to impose a logic
order on the chaos of the thousands of
sensation that bounded our senses.
Perception allows us to make sense out ofthese sensations.
presenting:Discussion on requirement :
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Perception vs. Sensation, IllusionMd. Ahmmad Sultan
(Roll 060011)
Discussion on requirement : 2
Primary
It ends
Relates with
feeling
Inactive process
Simple
Depends on the
character of sense
Sensation is
auto system
Secondary
It begins
Relates with brain
& analysis
Active process
Complex process
On experience &
memory learning
Includes judgment,
motivation & others
Sensation Perception
presenting:Discussion on requirement :
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Perception vs. Sensation, IllusionMd. ahmmad Sultan
(Roll 060011)
Discussion on requirement : 2
Illusion is an error, or wrong perception. When a
physical object is presented before us but we
perceived it differently
Although it is a term of behavioral operation,
illusion is a wrong perception but you cannot avoid
it. Sometime illusion may be used for the human
benefit. It has been widely used in marketing
promotion.
:: Illusion ::
N
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Next
Saumitra Kumar Paul
Perceived risk & risk
reduction strategy
Requirement 3
An Integrated Framework for the Conceptualization of Consumers Perceived-Risk Processing
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Perceived
risk
Perceived riskassessment
Perceived risk
evaluation
Risk context
Purchase/consumption situation
Fundamental choice objective
Choice set
Riskframing
Risk editing
Inherent
uncertainty
Risk information
search (internal)
Past experience
Ideal outcomes
Risk information
search (external)
Social reference
Market risk info
Affection
to risk
consideration
set
Risk dimensions:
- Functional
- Performance
- Physical- Psychological
- Social
- Time
- convenience
- Linked decisions
Evaluation
standard
Invest amount
Current asset level
Risk taking
propensity
stimulusInformationsearchProblem
awarenessEvaluation of
alternativePost purchase
evaluation purchase
Consumer decisionmaking process
Advertisement
& promotions
Product
differentiation
Low cost product
Guarantees &
warranties
After salesservice
Authenticate
outlets
Static traitse.g. risk affinity, ambiguity,
intolerance, sensation seeking
trait
Dynamic influencese.g. human motives
Cultural factors
e.g. risk acculturation
individual risk profile
Risk
importance
Risk
reducing
strategies
Term paper
N
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p ppresentation on:
perception
4threquirement
Sanzida Naznin
Perceived quality dimension
Will be
presented by
Next
Discussion on requirement : 4Presenting :
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Discussion on requirement : 4 Sanzida Naznin(Roll No. 060039)Perceived quality dimension
Reliability
(promised service)
1st dimension
Discussion on requirement : 4Presenting :
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Discussion on requirement : 4 Sanzida Naznin(Roll No. 060039)Perceived quality dimension
Responsiveness
(willingness to help)
2nd dimension:
Discussion on requirement : 4Presenting :
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Discussion on requirement : 4 Sanzida Naznin(Roll No. 060039)Perceived quality dimension
Assurance
(trust & confidence)
3rd dimension:
Discussion on requirement : 4Presenting :
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Discussion on requirement : 4 Sanzida Naznin(Roll No. 060039)Perceived quality dimension
Empathy
(treating customer as individual)
4th dimension:
Discussion on requirement : 4Presenting :
S id i
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Discussion on requirement : 4 Sanzida Naznin(Roll No. 060039)Perceived quality dimension
Tangible
(representing the service physically)
5th dimension:
Term papert ti
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Next
M. M. R. Chowdhury
Perceived value
Will be
presented b
presentation on:
Perception
Requirement
5
Presenting:
Discussion on requirement : 4
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M.M.R Chowdhury(roll - 060037)
Value is low price
Perceived valueDiscussion on requirement : 4
Presenting:
Discussion on requirement : 4
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M.M.R Chowdhury(roll - 060037)
Value based on benefits
Perceived valueDiscussion on requirement : 4
Presenting:Discussion
on requirement : 4
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M.M.R Chowdhury(roll - 060037)Perceived value
Discussion on requirement : 4
Value is the
relationship
of
price & quality
Presenting:Discussion
on requirement : 4
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M.M.R Chowdhury(roll - 060037)Perceived value
Discussion on requirement : 4
Value is considered all the
benefits
NTerm paper
t ti
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Next presentation on:
Perception
Conclusion
Willbe
presented
by
Md. Jobaye Noor Rahman Shoron
ConclusionConcluding:
Mr Shoron
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Conclusion
Segmenting
Targeting
Positioning
Mr. Shoron(roll 060020)
ConclusionConcluding:
Mr Shoron
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Conclusion
Customers
product price
placepromotion
Mr. Shoron(roll 060020)
Interacti e session
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Interactive session
Questions
&
Answers